NEW | Market | Entry |

1. NEW
MARKET
ENTRY
A market entry strategy is the planned method of
delivering goods or services to a new target market and
distributing them there. When importing or exporting services, it
refers to establishing and managing contracts in a foreign
country.
Entering new markets can be a challenging proposition .
And only a meticulous study and
comprehensive understanding of the new
market can help you gain advantage over
competitors. Knowing market characteristics,
trends and consumer behavior is primary to new product entry
and our services are at hand for international companies willing
to explore new routes to the market and evaluate the future of
their business in UAE, GCC.
There are a variety of ways in which a company can enter a
foreign market. No one market entry strategy works for all

2. international markets. There will be a number of factors that will
influence your choice of strategy, including, but not limited to,
tariff rates, the degree of adaptation of your product required,
marketing and transportation costs. While these factors may well
increase your costs it is expected the increase in sales will offset
these costs. The following strategies are
the main entry options open to you.
Direct Exporting
Direct exporting is selling directly into
the market you have chosen using in the
first instance you own resources. Many
companies, once they have established a
sales program turn to agents and/or
distributors to represent them further in
that market.

3. Licensing
Licensing is a relatively sophisticated
arrangement where a firm transfers the
rights to the use of a product or service
to another firm. It is a particularly
useful strategy if the purchaser of the
license has a relatively large market
share in the market you want to enter.
Licenses can be for marketing or production. licensing).
Franchising
Franchising is a typical North American
process for rapid market expansion but
it is gaining traction in other parts of
the world. Franchising works well for
firms that have a repeatable business
model (eg. food outlets) that can be
easily transferred into other markets. Two caveats are required
when considering using the franchise model.

4. Joint Ventures
Joint ventures are a particular form of
partnership that involves the creation of
a third independently managed
company. It is the 1+1=3 process. Two
companies agree to work together in a
particular market, either geographic or
product, and create a third company to
undertake this. Risks and profits are normally shared equally.
The best example of a joint venture is Sony/Ericsson Cell
Phone.
Buying a Company
In some markets buying an existing local
company may be the most appropriate entry
strategy. This may be because the company
has substantial market share, are a direct
competitor to you or due to government
regulations this is the only option for your
firm to enter the market. On the plus side
this entry strategy will immediately provide you the status of
being a local company and you will receive the benefits of local
market knowledge, an established customer base and be treated
by the local government as a local firm.

5. I am pleased to introduce Adam Global, largest mid cap
global Corporate Services Provider and Corporate Advisory
firm with broad range of expertise in Business Startup,
Offshore Banking and Company Formation, Accounting,
Book Keeping, Intellectual Property, and Wealth Preservation.
We currently work with firms who want to expand globally and
act as corporate business advisors for many SMEs worldwide.
ADAM Global is
the only ISO
Certified
Registered Agents of all three offshore jurisdictions i.e.
RAKIA, RAKFTZ and Jebel Ali Free Zone (Dubai) in United
Arab Emirates to register offshore companies and assist in
opening bank accounts. We usually assist our clients to open
bank accounts in UAE and other international jurisdictions.
We consult, implement and manage diverse business
solutions necessary for enterprises’ growth and success.
Our Services include -
 Business Plans
 Feasibility Studies
 Foreign Market Entry
 Company Formation (Free Zone and Mainland)
 Offshore company incorporation/Offshore Bank account opening
 Family Offices
 Wills & Succession Planning.
 Bookkeeping & Payroll Services.
 Budgeting and Cash Flow Development.
 Gov. Services Advisors (P.R.O Services ) Visas, Trade license renewal, New Trade
license etc.
 Branch Office incorporation
 Intellectual Property
 IT Solutions
 Hospitality & Leisure

6.  Trade Facilitation
 Enterprise development, growth strategies, financial modeling, project finance,
accounts, assurance, corporate legal and other services.
 Industrial and project consultancy.
Feel free to ask for any assistance to set up any kind of company. Hope it can be beneficial for our
businesses.
SUNIL SINGH
Business Consultant | Adam Global
Mobile: +971 50 457 4052
Email: sunil@adamglobal.com
ssunilsingh04@gmail.com