Video platform selection
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Video platform selection

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This presentation covers video platform choices. It also looks at build it yourself options. Additional topics include video content screening and social distribution options.

This presentation covers video platform choices. It also looks at build it yourself options. Additional topics include video content screening and social distribution options.

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  • 1. LA CTO FORUMSERGEY SUNDUKOVSKIY PH.D.Video Platform Selection1
  • 2. Business Model2
  • 3. Business Flow3
  • 4. Platform4Platform APIVidInteract Crowd-Funding PlatformVideo Player APIInteractive Video PlayerAPICAUSESAPISaveTogetherAPIRAZOOAPICrowdRiseDonorsChooseAPIREST API
  • 5. Platform APIVidInteract Crowd-Funding PlatformVideo Player APIInteractive Video PlayerStorage HardwareStorage SoftwareServicesStorage APIHosting HardwareHosting SoftwareServicesHosting APITranscodingHardwareTranscoding SoftwareServicesTranscoding APIStreaming HardwareStreaming SoftwareServicesStreaming API(CDN)REST API
  • 6. Video Platform OptionsThird Party Complete Third Party SaaS + PaaS + IaaS SolutionDo IT Yourself Custom Software + Hardware CouplingHybrid Hybrid SaaS + PaaS + IaaS Coupling6
  • 7. 3rdParty Video PlatformsPros 3 in one solution (SaaS + PaaS + IaaS) Diverse format support (.mov, .mp4, avi, etc) VAST, VPAID support (IAB Specs) Rich analytics (interaction and play stats) Social distribution support (facebook, twitter, google+)Cons Less flexibility Constrained concurrency “My house my Rules”7
  • 8. 3rdParty Video Platforms8
  • 9. Typical Video Platform Architecture9
  • 10. Video Platform Business Size Matching10Consumers/SOHOSmall & Medium BusinessMidsize CompaniesLargeCompaniesEnterpriseCompanies
  • 11. Do It Yourself Video PlatformPros Ultimate flexibility No concurrency constraints Simple business workflow layering Real-time data ingestion, processing displayCons Requires diverse expertise Low economies of scale Expensive IT concerns (redundancy, failover, deliverability, etc)11
  • 12. Do It Yourself Video Platform Components12+++
  • 13. Hybrid Video Platform ComponentsPros Best of both worlds Just enough flexibility Elastic scalability (buy the base, pay for spikes)Cons Requires diverse expertise Can get expensive13
  • 14. CDN Options14
  • 15. Transcoding Options15
  • 16. Storage Options16
  • 17. Coupling Options“One ring to rule them all” Amazon Elastic Transcoder Amazon EC2 Amazon S3 Amazon CloudFrontCustom Coupling (here is what we have done) Akamai CDN Amazon S3 Encoding.com Rackspace Cloud17
  • 18. Content ScreeningFrame Analysis Camera Zoom Frame Difference Skin RatioVideo TranscriptionHuman Screening18
  • 19. Player SizingPlayer WhitelistingSocial APISocial Embed LimitationsSocial Distribution19