ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers
AGENDA <ul><li>My Relationships </li></ul><ul><ul><li>Past </li></ul></ul><ul><ul><li>Present </li></ul></ul><ul><li>Our R...
DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis
INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage;...
YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis
RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis
PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis
<ul><li>Name  Eyes Hair Height Body Legs Face  </li></ul><ul><li>You </li></ul><ul><li>Sharon Stone </li></ul><ul><li>The ...
OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical  Appearance Personality Earnest Borgnine ...
RESPONSE TO RELATIONSHIP HAS BEEN MIXED <ul><li>“  If she want’s him, fine.  They  </li></ul><ul><li>deserve each other ” ...
BENCHMARKS SUGGEST WE ARE ON SCHEDULE <ul><li>You & Me  </li></ul><ul><li>My Parents </li></ul><ul><li>Kym & Chris </li></...
SUMMARY <ul><li>Relationship Strong </li></ul><ul><ul><li>Compatible </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><u...
THE REBUTTAL June 28, 1996  10 Seconds After First Set of Slides
DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis
SUMMARY <ul><li>Relationship Weakening </li></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><li>Uncommunicative </li></ul><...
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Romance: An Analysis

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A consultant analyzes his relationship

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Romance: An Analysis

  1. 1. ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers
  2. 2. AGENDA <ul><li>My Relationships </li></ul><ul><ul><li>Past </li></ul></ul><ul><ul><li>Present </li></ul></ul><ul><li>Our Relationship in Detail </li></ul><ul><li>Evaluation </li></ul>
  3. 3. DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis
  4. 4. INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis
  5. 5. YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis
  6. 6. RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis
  7. 7. PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis
  8. 8. <ul><li>Name Eyes Hair Height Body Legs Face </li></ul><ul><li>You </li></ul><ul><li>Sharon Stone </li></ul><ul><li>The Psycho </li></ul><ul><li>Earnest Borgnine </li></ul><ul><li>Your Sister </li></ul><ul><li>Roseanne </li></ul><ul><li>Satan (1) </li></ul>PHYSICAL CHARACTERISTICS STRONG (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis
  9. 9. OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co-Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis
  10. 10. RESPONSE TO RELATIONSHIP HAS BEEN MIXED <ul><li>“ If she want’s him, fine. They </li></ul><ul><li>deserve each other ” </li></ul><ul><li>- Ex-girlfriend (The Psycho) </li></ul><ul><li>“ I didn’t even know they were going out ” </li></ul><ul><li>- Co- worker </li></ul><ul><li>“ They make a cute couple ” </li></ul><ul><li>- Mutual Friend </li></ul><ul><li>“ I think it’s great. ” </li></ul><ul><ul><ul><ul><li>- Officemate </li></ul></ul></ul></ul><ul><li>“ She doesn’t look Jewish” </li></ul><ul><li>- Female Parent </li></ul><ul><li>“ It’s impossible to generalize. You gotta understand this is a relationship business.” </li></ul><ul><li> - Mutual Friend </li></ul><ul><li>“ She’s a babe” </li></ul><ul><li>- Male friend </li></ul>“ I thought he was gay.” - Female Friend Reaction has been positive... ...But awareness of relationship is low Source: Market interviews; unsolicited opinions; BCG analysis
  11. 11. BENCHMARKS SUGGEST WE ARE ON SCHEDULE <ul><li>You & Me </li></ul><ul><li>My Parents </li></ul><ul><li>Kym & Chris </li></ul><ul><li>Liz Taylor </li></ul><ul><li>(Average) </li></ul>First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting 2 Wks 4 Wks 2 Months 3 Months - - - - 6 Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Stage of Relationship Repeat On Regular Basis “ Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis
  12. 12. SUMMARY <ul><li>Relationship Strong </li></ul><ul><ul><li>Compatible </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Affectionate </li></ul></ul><ul><li>Long term prospects strong </li></ul><ul><li>Maintain awareness of possible roadblocks </li></ul>
  13. 13. THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides
  14. 14. DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis
  15. 15. SUMMARY <ul><li>Relationship Weakening </li></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><li>Uncommunicative </li></ul></ul><ul><li>Long term prospects dwindling </li></ul><ul><li>Roadblocks are here today </li></ul><ul><li>Speak in English, not in slides </li></ul>I’M OUTTA HERE !!
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