Romance: An Analysis
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Romance: An Analysis

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A consultant analyzes his relationship

A consultant analyzes his relationship

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Romance: An Analysis Presentation Transcript

  • 1. ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers
  • 2. AGENDA
    • My Relationships
      • Past
      • Present
    • Our Relationship in Detail
    • Evaluation
  • 3. DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis
  • 4. INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis
  • 5. YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis
  • 6. RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis
  • 7. PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis
  • 8.
    • Name Eyes Hair Height Body Legs Face
    • You
    • Sharon Stone
    • The Psycho
    • Earnest Borgnine
    • Your Sister
    • Roseanne
    • Satan (1)
    PHYSICAL CHARACTERISTICS STRONG (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis
  • 9. OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co-Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis
  • 10. RESPONSE TO RELATIONSHIP HAS BEEN MIXED
    • “ If she want’s him, fine. They
    • deserve each other ”
    • - Ex-girlfriend (The Psycho)
    • “ I didn’t even know they were going out ”
    • - Co- worker
    • “ They make a cute couple ”
    • - Mutual Friend
    • “ I think it’s great. ”
          • - Officemate
    • “ She doesn’t look Jewish”
    • - Female Parent
    • “ It’s impossible to generalize. You gotta understand this is a relationship business.”
    • - Mutual Friend
    • “ She’s a babe”
    • - Male friend
    “ I thought he was gay.” - Female Friend Reaction has been positive... ...But awareness of relationship is low Source: Market interviews; unsolicited opinions; BCG analysis
  • 11. BENCHMARKS SUGGEST WE ARE ON SCHEDULE
    • You & Me
    • My Parents
    • Kym & Chris
    • Liz Taylor
    • (Average)
    First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting 2 Wks 4 Wks 2 Months 3 Months - - - - 6 Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Stage of Relationship Repeat On Regular Basis “ Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis
  • 12. SUMMARY
    • Relationship Strong
      • Compatible
      • Engaging
      • Affectionate
    • Long term prospects strong
    • Maintain awareness of possible roadblocks
  • 13. THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides
  • 14. DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis
  • 15. SUMMARY
    • Relationship Weakening
      • Formal
      • Uncommunicative
    • Long term prospects dwindling
    • Roadblocks are here today
    • Speak in English, not in slides
    I’M OUTTA HERE !!