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124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase
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124 Bascom Shout It Out: Using Event Planning to Stimulate & Showcase

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To improve students’ speech skills. …

To improve students’ speech skills.
To get speech students “jazzed up” about creative & thoughtful freedom of expression.
To give speech students a platform beyond classroom walls to perform & to address issues of importance to them.
To provide an active learning opportunity for public relations & advertising students.
To promote Bluefield College to the local community.

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  • Wouldn’t we all like to change “wah-wah…” into “wah- WOW ?” Have you ever taught a gen. ed. class that looked something like the first photo? I know I have. How do you energize students to do their best work and then promote that good work to the larger community? One way is to involve students in event planning. Here’s a case study about (what I think is) a unique and compelling event that my speech and marketing communication students did for the first time on May 1, 2009.
  • We’ll begin by examining the purposes of an event and the event design. Then, we’ll ask… realistically , what kind of institutional support is there? We’ll look at documentation and assessment of this event. And lastly, I’d to hear about your ideas on how event planning can be used to stimulate student learning and to promote excellence in education beyond our classroom walls, or in other words, how to shout it out!
  • First and foremost…I wanted to breath some new vigor into a gen. ed. class…principles of speech. (How many of you have a speech class as part of your curriculum?) I think our texting and twittering savvy students still need excellent speech skills and the self confidence that good speech skills bring. I also needed a program that would: Get speech students “ jazzed up ” about creative & thoughtful freedom of expression . Give speech students a platform beyond the classroom walls to perform & address issues of importance to them. Provide an active-learning opportunity for public relations & advertising students . Promote Bluefield College to the local community .
  • Has anyone heard of London’s Hyde Park’s Speakers Corner? For more than 150 years, Speaker’s Corner has been one of London’s most unique and eccentric attractions. On any given Sunday anyone who has an opinion to air and anyone who will listen will gather to carry on an oral tradition that is becoming somewhat lost to a modern culture with email, text messaging, and Facebook. (Here’s a picture of Hyde Park’s Speakers Corner. YouTube has some pretty interesting videos of Speakers’ Corner. I played some for my students to help them get a flavor of what’s it’s like.) So our event is inspired by the orators of Hyde Park, where students mount their soapbox to offer persuasive speeches on life, current events, religion and other topics of interest. We asked a very popular and entertaining professor of history to give the kick-off speech. Our college jazz ensemble agreed to play to help set the mood. We lined up mason jars, each with the name of a speaker on it. Audience members could then vote for their favorite speaker by placing a donation inside. The speaker with the most donations received a gift certificate for Starbucks coffee.
  • Students in my classes came up with a variety of names for the event, thank goodness Yakkety Yak by the SAC came in second. My PR students who are studying graphic design did the logo, posters, and other print announcements. My advertising students did a video advertisement that played before convocation and was posted on the web. My PR students created a developed materials for soliciting gifts to give away at the event. (Mostly free fast food meals, gift cards for Staples, etc.) Journalism students wrote articles for the student newspaper.
  • So REALISTICALLY what kind of support could we get? We had no budget. Lunch was part of students’ meal plan and we got the food service to have a reduced rate for those not on the meal plan. ($2.20) Prizes donated from local businesses-- free fast food meals/sandwitches, gift cards for Staples, and Bluefield College’s Student Services gave coupons for free cups of Starbucks coffee etc. Money for quilts was donated will be reused for future events. College PR office was a big help. We asked our college President to give the invocation & a popular faculty member (a dynamic speaker) to kick off the event with a speech. Enrollment let us borrow a backdrop. Maintence helped set up.
  • Evaluation can be based on: how smoothly event went. ..had to move to the cafeteria and student activities center. (opened up folding doors to create a larger space.) Student Participation Attendance was good (food was a big draw) Media coverage Comments on my course evaluations Donations for local charity (we only raised 60 sum dollars, but it was an important dimension to help get media coverage and supports BC’s Christian mission.
  • Next time, will have it outdoors…with a tent if necessary. Needs to have an outdoor feel to get more of a Speaker’s Corner atmosphere. Will collect feedback in a questionnaire right after the event. Will video tape event for prosperity and for podcast. (So student accomplishments can continue to be promoted.)
  • What ideas do you have? Have you used special events to promote student excellence? ??? Here’s a bit of the grand prize winning speech who earned the most “votes” from the audience. This is freshmen, Emily Minter from King George, Virginia.
  • Transcript

    • 1. Shout it Out: Using Event Planning to Stimulate & Showcase Student Achievement Cynthia Bascom, Ph. D. Associate Professor of Communications
    • 2. Wouldn’t we all like to change “wah-wah” into “wah- WOW?”
      • Wah-wah…
        • Wah- WOW!
    • 3. Shout it Out!
      • Purposes
      • Event Design
      • Institutional Support and Incentive
      • Documentation & Assessment
      • Your Ideas
    • 4. Purposes:
      • To improve students’ speech skills .
      • To get speech students “jazzed up” about creative & thoughtful freedom of expression .
      • To give speech students a platform beyond classroom walls to perform & to address issues of importance to them.
      • To provide an active learning opportunity for public relations & advertising students .
      • To promote Bluefield College to the local community .
    • 5. Event Design
      • Inspired by Speaker’s Corner in London’s Hyde Park
      • Picnic lunch served outside with 20 quilts spread on grass
      • Students’ persuasive & after-dinner speeches
      • Giveaways between performances
      • Music including a student jazz ensemble
      • Audience members “vote” for favorite speaker with donations for a charity.
    • 6. Student Pre-event Participation
      • Named Event
      • Designed Logo, Posters, Email, & Facebook Announcements
      • Wrote Press Releases
      • Created Video Advertisement
      • Solicited Giveaway Prizes
      • Took Photographs
      • Wrote Pre & Post-event Student Newspaper Articles
    • 7. Support?
      • No budget
      • Picnic lunch included in meal plan
      • Prizes donated
      • Money for quilts donated ($20 x 20 = $400)
      • College public relations office distributed press releases, arranged for local media, posted information on college website, & distributed information through college’s electronic newsletter.
      • President gave invocation
      • Faculty kick-off speaker
      • Enrollment Management supplied 8’ x 8’ backdrop
      • Maintence helped set up tables, chairs, & speaker system
    • 8. Evaluation
      • It rained…moved to cafeteria
      • 58% (18 out of 31) speech students who qualified (received “B” or better on persuasive speech) participated
      • Additional participation by art and music students
      • Well attended by faculty and students
      • Covered by Fox News
      • Positive comments on written evaluations
      • Supported a local charity
    • 9. Lessons?
      • Set up tent in case of rain.
      • Collect written feedback immediately afterwards.
      • Solicit additional student participation in other divisions.
      • Secure ongoing funding
      • Video tape event
    • 10. Comments?
      • What special events have you tried or are thinking about trying that would stimulate and showcase student achievement?
    • 11. Winning Student Speech
      • Emily Minter

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