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Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
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Roche Social Media Summit June 2011

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"social media", 2011, "diabetes mellitus", roche, diabetes

"social media", 2011, "diabetes mellitus", roche, diabetes

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  • 1. 2011 Roche Social Media SummitHard Rock HotelTodd SieskyPublic Relations Manager
  • 2. Welcome!
  • 3. IntroductionsOur Guests• Who You Are (in 140 characters or less)Roche• Nancy Dean: Insulin Pumps, Infusion Sets and Information Management• Linda Esposito: Meters, Lancets and STeP• Dan Kane: Diabetes Care Future and Vision• Rob Müller: Social Media, San Diego• Andreas Stuhr, MD: Medical Policy and Guidelines• Bruce Taylor: Federal and State Policy, Health Care Reform• Todd Siesky: Restrooms, WiFi and Meals• Adam Corya: Your Own Personal Julie McCoyRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 4. Agenda: Thursday, June 239:30am Welcome from Roche Leadership10:00am Roche Social Media Update10:30am Break10:45am Discussion: Emerging Trends in Diabetes Social Media11:30am International Diabetes Federation Discussion12:15pm Lunch with JDRF and IDF1:00pm Juvenile Diabetes Research Foundation Discussion1:45pm Break2:00pm Workshop: One Great Idea Part 13:00pm Break3:15pm Workshop: One Great Idea Part 24:30pm Workshop: Report Out6:30pm Dinner and Health Care Reform Discussion8:00pm It’s Only Rock ‘n’ Roll (but I like it)
  • 5. Agenda: Friday, June 247:30- Breakfast available8:30am8:30am What’s New At Roche9:00am Guest Speaker: Dr. William Polonsky10:30am Closing Session: Next Steps for Roche and Advisory Board11am Optional lunch (to go lunches available)Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 6. 2011 Roche Social Media SummitHard Rock HotelDan KaneVice President, Marketing
  • 7. Structured Testing Program (STeP) Study Structured Self-Monitoring of Blood Glucose Significantly Reduces A1c Levels in Poorly Controlled, Noninsulin- Treated Type 2 Diabetes Published: “Diabetes Care,” February 2011 Authors: W.H. Polonsky L. Fisher C.H. Schikman D.A. Hinnen C.G. Parkin Z. Jelsovsky B. Petersen M. Schweitzer R.S. WagnerRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 8. ACCU-CHEK 360° View Tool  Paper based  No software or computer required  Simple to use  Patient tests 7 times a day over a 3-day period; records results on easily understood form  Comprehensive  Allows recording of blood glucose, meal size, energy level and moreRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 9. Structured Testing Program (STeP) Study Conclusions • Appropriate use of structured SMBG significantly improves glycemic control and facilitates more timely and aggressive treatment changes in non-insulin-treated type 2 diabetes. • Study investigators felt that the two main drivers of the A1C improvements were therapy optimization (early and systematic therapy changes) and patient engagement.Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 10. Why STeP Matters to All PwDs Being engaged means better health and lower health care costs The national cost of diabetes in the U.S. exceeds $174 billion / year1 Improved A1c is associated with substantial health economic benefits2 Multiple trials demonstrate that reducing A1c reduces the risk of microvascular complications3,4 A 1% reduction in A1c leads to an estimated decrease in medical costs of 3.1% - 4.7%5“The tool gives patients insight into their diabetes. Unlike withstandard testing, where patients may not understand whatthey’re looking at, patients can see before and after pictures oftheir meals. Also, it really opens their eyes to the diet andteaches them how medications work.” –Physican reaction during STeP exit interview
  • 11. 2011 Roche Social Media SummitHard Rock HotelTodd SieskyPublic Relations Manager
  • 12. 2010 Summit: You Talked, We Listened• Use summits as a starting point for dialogue, not one-time events• Guests are great, but make sure they’re the right ones• Set aside some time to talk about Roche product pipeline: “I actually would like to know more about your products”• Future summits to feature workshop-oriented activities: “not enough time to break into smaller groups”• “I want to work on bigger issues than test strip accuracy”• My favorite moment: “the informal times when we talked about social media”• “Need more focus on social media”• “Resistance is Futile”: Summit is WiFi EnabledRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 13. 2011 As a Year of GrowthThe student becomes a better student…• Look to partnerships in social media• Help people with diabetes control costs• Continue to help us amplify our voices• Join the conversationRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 14. Digital & Social Media Demographics•PWDs and HCPs Online: A Growing CommunityPWDs Online Demographics HCP dependence on digital continues Globally, more than 76 million people  HCPs are relying less on sales force for with diabetes will be online by 2014, a information and more on digital tools. 142 percent increase from today.  99% of Physicians have used the Hundred, thousands of blogs are Internet for information gathering. dedicated to living with diabetes.  In top markets, 50% of 230,000 Facebook members, 18 and physicians access the internet over, list diabetes as one of their during consultations, interests. communicate with patients or recommend web sites. Diabetes is the fifth most popular search term among all health conditions.  The Internet far exceeds offline resources for physicians for PwD spend over 20% of their time gathering, health, online and in social networks. This has medical, or grown 66% from 2009 to 2010. prescription drug information.96 percent of Gen Y have joined a social network.Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 15. Big Blue Test Support the diabetes community as a whole, drive awareness about benefits of exercise, support worth charities.  134,017 unique views.  2,000 children received life-saving insulin.  199% increase in Canadian Facebook fans.  Mentioned on USAToday and Huffington Post.
  • 16. PODS Overview PODS Meetups are a nationwide signature program of DiabetesSisters with monthly meetings held in cities throughout the US for women with all types of diabetes of all ages to provide peer support and education on an ongoing basis.Success to Date PODS meetups monthly in: Raleigh NC, Durham NC, Charlotte NC, San Diego CA, Mebane/Chapel Hill NC, Milford OH, Bracey VA, Schenectady NY, Arlington VA PODS meetups coming to: Charleston SC, Saratoga NY, Atlanta GA, Tampa FL, Honolulu HI, West Chester PA, WNY, New Jersey, Cary, NCComing Soon “Diabetic Living” is doing a 3-4 page spread about PODS Micromass Communications creating a 12-modules notebook for PODS LeadersRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 17. Cash Card is Here!And prominently featured in our advertisingFor Third Party Insurance  Pay no more than $15 on every test strip prescription*  If co-pay is greater than $15: discount up to $50 for 50/51-ct purchase, 100/102-ct or greater purchaseFor Cash Paying Customers  Patient takes card to the pharmacy to be entered as primary insurance*  Discount up to $40 for 100/102-ct or greater purchase  Discount up to $20 on 50/51-ct purchase
  • 18. Community GivingACCU-CHEK Patient Disaster ReliefAssistance Program Alabama: meters, strips,Partnering with Direct Relief and lancets to ADA; placedUSA to provide testing direct line on local ADA andsupplies to those without JDRF sitesinsurance Missouri: responded directly as needed North Carolina: meters and corresponding materials as needed
  • 19. Roche Social Media Trinity
  • 20. Making it Cool to “Like” a Diabetes CompanyFacebook Twitter DiabetesLinkPrimary consumer outlet for Primary outlet for quick Primary online tool foronline diabetes presence messages about diabetes diabetes discussion and and ACCU-CHEK news redirection to you
  • 21. Bringing it All TogetherRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 22. 2011 Roche Social Media SummitHard Rock HotelRob Müller, Associate Marketing ManagerEmerging Trends in Social Media
  • 23. Emerging Trends in Social MediaWhere do we go from here?  How is social media changing for people with diabetes and for the leaders of the diabetes community?  How have healthcare companies adjusted to these changes?  What is your perception of the FDA’s role in drafting social media guidelines: help or hurt?  What emerging trends should healthcare companies better utilize?  What is the next big thing that all companies should know about to help better engage their customers?Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 24. Diabetes HeroesEncourage, Develop & Strengthen Relationships•Meet people where they are already going for information Encourage community involvementFocus ondiabetes – Drive online conversationsmanagement& advocacy Help educateRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 25. Diabetes Heroes of Yesterday – the TrailblazersProfile early heroes & influential moments in diabetes careHistorical bios will be made scannable, engaging & relevant to a contemporary audienceRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 26. Diabetes Heroes of Today – the TorchbearersProfile those making a difference today Incorporate a voting component to drive interest, views and shares Torchbearer with the most votes will have $10K USD donated in their name to charityRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 27. A Salute to Everyday HeroesUsers can nominate someone who made a difference in their life• Users can submit text describing their heros accomplishment and upload a photo*• Users can “Like” the most motivating stories to encouraging sharing and repeat visitsRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche *To be reviewed before posting
  • 28. Diabetes Heroes Program TimelineLeveraging Opportunities and Relationships 2011 Q2 Q3 Q4 June 20 – Trailblazer Module June 22-24 – Roche Social Media Summit Nov. 14 WDD Sept. 6 Torchbearer Module Sept. 6 Everyday Heroes Module Date of roll-out Program could extend into 2012 Accu-Chek Sponsored ActivitiesRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 29. Future Possibilities: 2012Drive EngagementJoin the Hero Challenge• Users describe how they will challenge themselves to help others and upload a photo• Visitors who read the profiles can click to “Like” the person’s idea• May or may not include a voting componentRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 30. 2011 Roche Social Media SummitHard Rock HotelOne Great Idea
  • 31. One Great Idea Agenda 2:00pm Workshop: One Great Idea Part 1 3:00pm Break 3:15pm Workshop: One Great Idea Part 2 4:30pm Workshop: Report Out Ground Rules • Be Brilliant • Be Engaged • Be OutspokenRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 32. How This Works Partnerships: Gaps in Patients and Diabetes- Companies related Social Media Good to Diabetes Great: Next Technology Steps for the and Social DOC MediaRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 33. How This Works Partnerships: Gaps in Patients and Diabetes- Companies related Social Media Good to Diabetes Great: Next Technology Steps for the and Social DOC MediaRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 34. How This Works Partnerships: Gaps in Patients and Diabetes- Companies related Social Media Good to Diabetes Great: Next Technology Steps for the and Social DOC MediaRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 35. 2011 Roche Social Media SummitHard Rock HotelBruce Taylor, Director, Government Strategy and RelationsHealth Care Reform Discussion
  • 36. What is Health Care Reform?  Patient Protection and Affordable Care Act (PPACA)  Signed into law March 23, 2010  Providing Health Care to all American citizens  Laying a foundation for every American to be covered under different plans  Laying a similar foundation for all medical plans SOURCE: http://www.kff.org/healthreform/8194.cfmRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 37. Why Does it Matter to People with Diabetes? Knowledge=Power. The more you understand about Health Care Reform, the better prepared you will be to get the most from your benefit. You (and/or someone you know) will be affected by these changes. Prepare now. U.S. government and state government are implementing the laws in specific ways. Diabetes is the single most important health-related fiscal and care challenge our nation faces. Medicare Beneficiaries with diabetes represent over 41% of the total Medicare Budget.Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 38. Key Implementation Dates 2010  2013 - Stop pre-existing conditions - Medicare Bundled Payment Pilot Program. demands. - Medicaid Payments for Primary Care Increases. - Expansion of Drug Discount Program.  2014 - Medicaid Community Based - Expanded Medicaid Coverage (states have had Services via States. option of expanding coverage to childless adults beginning April 1, 2010). Expands 2011 Medicaid to all individuals not eligible for - Medicare Drug Coverage Gap Medicare under age 65 (children, pregnant Changes. women, parents, and adults without dependent children) with specific incomes. 2012 - Health Insurance Exchanges. - Medicare Provider Payment - Guaranteed Availability of Insurance. Changes. - No Annual Limits on Coverage. - Reduced Medicare Payments for Hospital Readmissions. - Creation of essential health benefits package that provides a comprehensive set of services and creates four categories of plans to be offered through the exchanges. SOURCE: http://healthreform..kff.org/timeline.aspxRoche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche
  • 39. Essential Health Benefits and MinimumEssential Coverage Minimum Essential Coverage - is the coverage required to avoid the mandate penalty. All employer- sponsored health coverage is minimum essential coverage, even if essential health benefits are not provided. Essential Health Benefits - are generally benefits that must be covered by a plan offered through the new health insurance exchanges created by health reform. The current health reform law does not require coverage of essential health benefits by self-funded group health plans or large group market insured health plans outside of the exchanges. SOURCE: http://www.commonwealthfund.org/Content/Publications/Issue- Briefs/2009/Jun/Setting-a-National-Minimum-Standard-for-Health- Benefits.aspx
  • 40. 2011 Roche Social Media SummitHard Rock HotelWhat’s New At RocheTodd Siesky, Public Relations Manager
  • 41. Agenda: Thursday, June 239:30am Welcome from Roche Leadership10:00am Roche Social Media Update10:30am Break10:45am Discussion: Emerging Trends in Diabetes Social Media11:30am International Diabetes Federation Discussion12:15pm Lunch with JDRF and IDF1:00pm Juvenile Diabetes Research Foundation Discussion1:45pm Break2:00pm Workshop: One Great Idea Part 13:00pm Break3:15pm Workshop: One Great Idea Part 24:30pm Workshop: Report Out6:30pm Dinner and Health Care Reform Discussion8:00pm It’s Only Rock ‘n’ Roll (but I like it)
  • 42. Agenda: Friday, June 247:30- Breakfast available8:30am8:30am What’s New At Roche9:00am Guest Speaker: Dr. William Polonsky10:30am Closing Session: Next Steps for Roche and Advisory Board11am Optional lunch (to go lunches available)Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche

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