IHRPresentation

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IHRPresentation

  1. 1. 1exaqueo™a work forc e c on sulta n c y©exaqueo™ 2013Where Business Meets Behavior:Relationships, Psychology and Brand Advocacy#InfluenceHRSusan LaMotte, founder | @SusanLaMotte
  2. 2. 2Where business meets behavior.
  3. 3. 3today’s conversationthe person behind the sellback to school relationships and marketingharnessing emotion©exaqueo™ 2013
  4. 4. 4©exaqueo™ 2013the person behind the sell
  5. 5. 5©exaqueo™ 2013process. process. process.Source: Forrester
  6. 6. 6©exaqueo™ 2013process. process. process.Source: ForresterA CHRO’s legacyisn’t borne out ofan ATS implementation“ ”
  7. 7. 7©exaqueo™ 2013process. process. process.PLATFORMAPPEALSTRATEGY FIT
  8. 8. 8©exaqueo™ 2013process. process. process.Source: Forrester
  9. 9. 9©exaqueo™ 2013back to school
  10. 10. 10©exaqueo™ 2013archetypes
  11. 11. 11©exaqueo™ 2013archetypes
  12. 12. 12©exaqueo™ 2013archetypes :: personaThe EverymanMotto: All men and women are created equalGreatest fear: to be left out or to stand out from the crowdStrategy: develop ordinary solid virtues, be down to earthWeakness: losing self in an effort to blend in or for superficial relationshipsTalent: realism, empathy, lack of pretenseThe ExplorerMotto: Dont fence me inBiggest fear: getting trapped, conformity, and inner emptinessStrategy: journey, seeking out and experiencing new things, escapefrom boredomWeakness: aimless wandering, becoming a misfitTalent: autonomy, ambition, being true to ones soul
  13. 13. 13©exaqueo™ 2013archetypes :: personaThe CreatorMotto: If you can imagine it, it can be doneGreatest fear: mediocre vision or executionStrategy: develop artistic control and skillTask: to create culture, express own visionWeakness: perfectionism, bad solutionsTalent: creativity and imagination.The RulerMotto: Power isnt everything, its the only thing.Strategy: exercise powerGreatest fear: chaos, being overthrownWeakness: being authoritarian, unable to delegateTalent: responsibility, leadership
  14. 14. 14©exaqueo™ 2013relationships & marketing
  15. 15. 15#©exaqueo™ 2013do brands even matter?
  16. 16. 16©exaqueo™ 2013do brands even matter?Beer Brand Visible Beer Brand NOT VisibleSource: L. Percy, Strategic Brand Management
  17. 17. 17©exaqueo™ 2013the basicsResonancePerformance ImageryJudgment FeelingSalience
  18. 18. 18©exaqueo™ 2013action + reality
  19. 19. 19challenges to consider©exaqueo™ 2013#
  20. 20. 20challenges to consider©exaqueo™ 2013#
  21. 21. 21©exaqueo™ 2013harnessing emotion
  22. 22. 22©exaqueo™ 2013the knock at the door
  23. 23. 23©exaqueo™ 2013mystique
  24. 24. 24©exaqueo™ 2013True AdvocacyResonance + Persona
  25. 25. 25©exaqueo™ 2013the doctor is in
  26. 26. 26©exaqueo™ 2013#
  27. 27. 27exaqueo™a work forc e c on sulta n c y©exaqueo™ 2013Questions?@SusanLaMotte | Susan@exaqueo.comSusan LaMotte, founder

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