Virginia Specialty Food Assocation


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Virginia Specialty Food Assocation

  1. 1. VIRGINIA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES NEWSRELEASE OFFICE OF COMMUNICATIONS, P.O. BOX 1163, RICHMOND, VA 23218, FOR IMMEDIATE RELEASE: January 20, 2009 Contact: Marion Horsley, 804/225-3820 VIRGINIA SPECIALTY FOOD EDUCATIONAL CONFERENCE TO OFFER STRATEGIES FOR SUCCEEDING IN A TOUGH ECONOMY When the Virginia Specialty Food Educational Conference gets underway on March 23, 2009 at the Boar’s Head Inn in Charlottesville, experts in a variety of fields will give specialty food and beverage manufacturers, retailers and distributors the kind of information they need to succeed in a competitive environment and survive in today’s challenging economy. Presented by the Specialty Food Advisory Committee (SFAC) and the Virginia Department of Agriculture and Consumer Services (VDACS), the two-day conference will feature topics ranging from recession strategies, product marketing, increasing sales, food safety, media exposure and customer awareness. Registration is now open at Todd P. Haymore, VDACS Commissioner, commented, “To do well in the specialty food industry today you need more than just an outstanding product. Your basics have to be strong and to stay on top, you need to keep up with the latest trends and tactics. The Specialty Food Educational Conference will help you sharpen your skills and your focus so you can advance your business. In addition, you’ll have an unbeatable opportunity to network with the outstanding people who work in specialty foods.” The opening session will concentrate on “Recession Strategies - What has worked for you?” This is an opportunity to hear from specialty food colleagues about tactics that have helped them succeed in a challenging economy. Another conference highlight will be “Sell Your Specialty Food: How to Succeed in Specialty Food Marketing,”a presentation by Stephen F. Hall. Hall is the author of From Kitchen to Market and Sell Your Specialty Food, described as a “go-to book for any start-up food company.” Former news anchor for Richmond station WRIC-TV, Lisa Schaffner will give an insider’s view on “Media Exposure,” while experts from VDACS and Virginia Tech will provide an update on the essential issue of food safety. Participants will also learn how to take advantage of the latest trend in food sales with a
  2. 2. session titled “Innovative Marketing: Catering to Buy-Local Consumers.” Another presentation will explain how to pair tourism and specialty foods with profitable results. At dinner on Monday evening, Terrance Sheehan, Executive Chef of the Boar's Head Inn, will demonstrate his culinary magic for conference guests as he creates an array of Virginia dishes. Chef Sheehan has been featured on E! Entertainment and the Travel Channel and in publications including the Los Angeles Times, New York Times and Gourmet magazine. The Specialty Food Educational Conference will take place Monday and Tuesday, March 23 – 24, 2009 at the Boar’s Head Inn, 200 Ednam Drive, Charlottesville, Virginia. The registration fee is $199.00 per individual and includes all conference programs; breakfast, lunch and dinner on Monday; plus breakfast on Tuesday. The Boar’s Head Inn is offering a special conference rate of $100 per room per night plus appropriate taxes. Call the Inn at 800-476-1988. Be sure to ask for the conference rate. Use the registration form online at or send the names of the people attending and their company name along with a check payable to VFaBA, to Olivia Wilson, VDACS — Office of Promotions, 102 Governor Street, Richmond, VA 23219. Direct questions about the conference to Olivia Wilson at 804- 786-2112 or via e-mail at ### 09-08 1/20/09mh trade, VA