What I believeOur human desire to connect and interact with one another has ushered inthe age of engagement, where the brands must support C to C marketingI believe data driven marketing solutions, which, when properly framedwithin a marketing story, create actionable data for creating content andaccountable resultsBrand’s must have a deep passion for understanding their consumer,exploring where they interact socially, who they are interacting with, and whatthey are sayingBrand’s must deliver branded content by connecting people stories andproduct stories at the point of consumer engagement 2
My Experience: MindshareGenerated weekly, monthly, and quarterly excel reports assessingthe performance of our client’s display, mobile, and video digitaladvertising campaigns. Leveraged Ad-Server tools such as Doubleclick and Fluent to collect and synthesize data on digital advertisements.Organized Ad-Server data in Excel, ensuring the data is accurate,searching for data anomalies, and offering analytical insights forthe Digital Media Strategy team. 6
My Experience: SapientNitroCollected and analyzed qualitative and quantitative data using arange of research methodologies such as surveys, interviews,social chatter analyses, and secondary source reviews Assisting multidisciplinary teams by turning insights into actionable marketing strategy for Fortune 500 clients such as CVS, Regions Bank, and the Weather Channel. strategyLed client facing projects, facilitating project workflow andensuring that deliverables were completed on time, on budget,and on strategy. 7
My Experience: Adelopod GroupGenerating advisory reports outlining Adelopod’s recommendationson how to maximize brand value through social media Followed social media metrics such as engagement rate, retweet rates, and impression reach.
My Experience: Greenlight BiofuelsAdded 25 New Accounts Increased Greenlight’s collection of waste vegetable oil by 2000 gallons per monthSuccessfully communicated the value ofGreenlight Biofuels’ services throughpersuasive presentations 9
EducationMy B.A. degree in Economics and Political Science is from Emory UniversityCumulative GPA: 3.6, Economics GPA 3.62Phi Eta Sigma: The National Scholastic Honor Society, Inducted December2008Omicron Delta Epsilon: Economics Honor Society, Inducted May 2009Graduated in May 2012 from Emory University 10
Recommendations“Sam is easy to work with and consistentlydelivers. He accomplished each task “Even this early in his career,diligently and with great results” I can see Sam on the right path and moving toward a“Sam is driven and determined to work in leadership position inMarketing. He knows what he wants, keeps Marketing in the future”his eye on the target and has made a lot ofthe right choices to jump-start his career”- Melissa Read, Director of Marketing and Analysis, SapientNitro“I was very impressed with his work ethic, ashe went above and beyond on every project” - Robin Green, Senior Associate,“I believe Sams focus, attention to detail, and SapientNitroeagerness to learn will make him an invaluablepart of any team” 11
Contact Information 973.885.3197 Samuelstein89@gmail.com http://www.linkedin.com/pub/samuel-stein/1b/3b8/997 http://the-digital-strategist.blogspot.com/ 12