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Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table - WebVisions 2011
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Get a Seat at the Strategy Table - WebVisions 2011

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Short presentation on being involved more strategically. Presented at WebVisions 2011.

Short presentation on being involved more strategically. Presented at WebVisions 2011.

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  • I didn’t realize until this morning that the term ‘laying pipe’ has some less than business appropriate meanings. But it’s a term my VP regularly uses to mean doing the ‘pre-sell’. And I had already finished my slides, so I kept it in You want to always be building a conduit for what you think should happen. Begin setting the stage for what you want to happen months or even years in advance. Pre-sell your ideas as much as you can up, down and sideways. All the important conversations should happen before you propose a new idea. You don’t ever want to be surprised by what people are going to say or how they will respond.Last year I was working hard to evangelize a significant effort towards improving our customer experience. I
  • Transcript

    • 1. Get a Seat at the Strategy Table Samantha Starmersstarme@rei.com @samanthastarmer
      http://www.flickr.com/photos/myklroventine/2475433404/
    • 2. me
      web and experience stuff: Amazon, Microsoft
      REI – Recreational Equipment, Inc.
      lead IA, UX, IxD & analytics teams
      teach at University of Washington
    • 3. do you want your ideas to be heard?
    • 4. do you want to be a trusted advisor?
    • 5. do you want to be part of the decision process?
    • 6. know the big picture
      http://www.flickr.com/photos/aatemu/4784742636/
    • 7. know the big picture
      know your organizations’ strategic goals and objectives
      understand where can your work directly benefit those goals
      learn when and how decisions get made
      think about 5 years out and three levels up – what changes?
      take an executive to coffee
    • 8. lay pipe: the art of the pre-sell
    • 9. pre-sell
      always be building a conduit for your goals
      look for allies up, down and sideways
      know who will oppose you, and why
      all the important conversations should happen before you propose a new idea
    • 10. pick your battles
    • 11. pick your battles
      focus on what is most important
      pay attention to timing – may be better to lose this battle
      be patient
      be a team player - help advance others’ goals, not just your own
    • 12. offer solutions
      http://www.flickr.com/photos/bettyx1138/3534902300
    • 13. offer solutions
      good: problems are framed as opportunities
      better: you bring proposed solutions whenever you identify a challenge
      best: you come to the table with the solution already implemented or underway
    • 14. talk the talk
    • 15. talk the talk
      listen more than you speak
      watch more than you present
      learn how your executives talk
      what is important to them?
      how are they rewarded and compensated?
      what words do they use?
      adapt to their language, don’t force them to adapt to yours
    • 16. walk the walk
      http://www.flickr.com/photos/mulad/142543881
    • 17. walk the walk
      get comfortable talking to executives
      get comfortable with strategy
      keep your perspective on the big picture
      it should feel natural for people to come to you with strategic questions
      Just do it. Just be it
    • 18. thank you!!
      Samantha Starmer sstarme@rei.com @samanthastarmer
      http://www.flickr.com/photos/baking_in_pearls/3960662314

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