Fast Track Social Media Seminar Eureka

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Fast Track Social Media Seminar Mauritius 2012, Staub Marketing Pty | Page Administrator and partner Mataora presented to an internet marketing savy and entrepreneurial audience. On the program the …

Fast Track Social Media Seminar Mauritius 2012, Staub Marketing Pty | Page Administrator and partner Mataora presented to an internet marketing savy and entrepreneurial audience. On the program the latest social media tools and online networking strategies. For more industry focus strategies to further reach your online market, please contact us on: social@pageadministrator,com

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  • 1. Fast Track Social Media 2012 Presented by www.pageadministrator.com© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 1
  • 2. Fast Track Social Media 2012OUR SERVICES • Branding • Marketing • Search Engine Optimization (SEO) • Social Media Management • Social Media Marketing • Social Media Optimization (SMO)© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 2
  • 3. Fast Track Social Media 2012THE ONLINE MARKETING PROCESS SEO SMO & Viral1. LEAD GENERATION Marketing2. CLIENT ACQUISITION Website &3. CLIENT RETENTION Landing Blog Pages Targeted Email Marketing© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 3
  • 4. Fast Track Social Media 2012 Uhmmm 2012...© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 4
  • 5. Fast Track Social Media 2012 WHY IS SOCIAL MEDIA SO IMPORTANT?“Social Media has overtaken porn as Activity on the Web ”© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 5
  • 6. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 6
  • 7. Fast Track Social Media 2012 It is simply a Two Way Conversation You need to LISTEN & ENGAGE with your FANS & FOLLOWERS© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 7
  • 8. Fast Track Social Media 2012 “Digital marketing budgets are projected to exceed offline budgets for the 1st time ever in 2012.” Source: Social Examiner Report 2011© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 8
  • 9. Fast Track Social Media 2012 Blogging is the key to Article Marketing • Content is KING • SMO & SEO works with Fresh Content • Google Ranks the most relevant Websites, Landing Pages, Blogs and Social Business Pages.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 9
  • 10. Fast Track Social Media 2012 So how many are out there? “According to there are + 340 of social media sites excl. Dating Sites. ”© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 10
  • 11. Fast Track Social Media 2012 The 7 Top Social Media Sites: • Your Professional Network • Facebook Your Personal & Business Network • Your Geo-locator Network • Twitter Your Free SMS Network • Your Video Network • Google + Your Circles Network • Your Image Network© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 11
  • 12. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 12
  • 13. Fast Track Social Media 2012 • 1 Professional Joins LinkedIn Every Second • 129 Million Professionals On LinkedIn to date and growing© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 13
  • 14. Fast Track Social Media 2012 • Businesses who are serious about growing their network and getting introduced to the right people. • Create an industry group and company page which you can manage and engage with potential clients.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 14
  • 15. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 15
  • 16. Fast Track Social Media 2012 800,000,000 Million Users 3 Billion click 1 Billion Users forecasted by 2012 I LIKE a Day© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 16
  • 17. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 17
  • 18. Fast Track Social Media 2012 There are 311,840 Facebook Users in MAURITIUS that is 1/3 OF THE POPULATION & GROWING STRONG 41,399,720 Facebook Users in INDIA 30,470,400 Facebook Users in UK 23,545,120 Facebook Users in FRANCE 22, 123,660 Facebook Users in GERMANY SOURCE- http://www.socialbakers.com/facebook- statistics© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 18
  • 19. Fast Track Social Media 2012 Internet Usage / Age Group in Mauritius 2% 1% 5% 18-24 9% 25-34 36% 16-17 10% 35-44 13-15 11% 45-54 55-64 65-70 26% Source: Socialbakers.com© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 19
  • 20. Fast Track Social Media 2012FACEBOOK REPORTS – Analytical & Quantitative © 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 20
  • 21. Fast Track Social Media 2012 A NEW BRANDING EXPERIENCESource: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/ © 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 21
  • 22. Fast Track Social Media 2012http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 22
  • 23. Fast Track Social Media 2012 FOURSQUARE© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 23
  • 24. Fast Track Social Media 2012•Around 15 million people worldwideOver 1.5 billion check-ins, with millions moreevery day•Over 600,000 Businesses are registered© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 24
  • 25. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 25
  • 26. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 26
  • 27. Fast Track Social Media 2012Businesses Use Twitter to Converse with Prospects,Provide Customer Service and Drive Website Traffic.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 27
  • 28. Fast Track Social Media 2012 paid KIM KARDISHAN $25K a TWEET! RESULT: It drove 40,000 people to the Armani website in less than 24 hours.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 28
  • 29. Fast Track Social Media 2012 DELL: Used Twitter to create and booked $3 million in revenue in one year from Twitter postings. RESULT: Dell has over 1,543,201 followers to date on Twitter. Although they are only following 37, they are known as a value provider.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 29
  • 30. Fast Track Social Media 2012© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 30
  • 31. Fast Track Social Media 2012 Is the 2nd largest search engine after Google 2.9Bn hours Per month collectively ** 3.5 hours Per Week* Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 31
  • 32. Fast Track Social Media 2012Viral examples: 2 weeks ONLINE VIEWS 85,316,893© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 32
  • 33. Fast Track Social Media 2012 •62,000,000 Users •293,000,000 Users by end of 2012Why Google is the preferred Online TOOLS?1. Google.com2. Gmail3. Google Docs4. Google Maps5. Google Earth6. Google Search +© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 33
  • 34. Fast Track Social Media 2012 •11 Million unique users in JAN 2012 •Gender 31.8% Male & Female 68.2% •Av age 27.4 % are 25-34 •Av Annual Income $100,000.00 •50% of users have kids •Av Time spent 15.8 minute vs 12.1m FacebookSource: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png © 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 34
  • 35. Fast Track Social Media 2012 The Question is do you have a Strategy?“Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.”© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 35
  • 36. Fast Track Social Media 2012 “I n fact, in 2011, 62% of consumers used social media for customer support! Approximately 95% of fan-written Facebook wall posts go unanswered. ” Source: Social Examiner Report 2011© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 36
  • 37. Fast Track Social Media 2012 Case Studies Prove ROI based on: • Sales • Shorter Sales Cycles • New Leads • Improved company operations • Innovations that resulted in a better way to do business Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studies- prove-roi/© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 37
  • 38. Fast Track Social Media 2012THESE 4 SOCIAL MEDIA CASE STUDIESPROVE HIGHER CUSTOMER SERVICE & ROI© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 38
  • 39. Fast Track Social Media 2012 Used one of the most popular and basic functions on Facebook, Tagging Pictures and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world RESULT: 15% lift in sales© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 39
  • 40. Fast Track Social Media 2012 has over 1.6 million fans on their Facebook page and a staff of 20 to engage, manage conversations and, when appropriate, encourage sales. The company trains and educates this team. RESULT: Surveys show best customer service ratings while also delivering some of the company’s highest sales per employees.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 40
  • 41. Fast Track Social Media 2012 22,000 fans of Cadbury Wispa petitioned the company on Facebook to bring back the discontinued chocolate bar RESULT: Cadbury released 40 million bars and sold out in 18 weeks, a rate of 4 per second© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 41
  • 42. Fast Track Social Media 2012 TOURISM QLD: In 2009 Tourism QLD and its Ad Agency planned a social media campaign to reach 400,000 people.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 42
  • 43. Fast Track Social Media 2012 RESULT: • 1 Million views in two days • 1100 TV hits in the US • 336,000 fans on Facebook • 3700 followers on Twitter • 6.7 Millions hits on the website • $11Million worth of exposure© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 43
  • 44. Fast Track Social Media 2012 There is no magical recipe for a successful social media marketing It takes the right TEAM A careful mixture of simple and valuable elements which needs to be present before, through and after the implementation.© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 44
  • 45. Fast Track Social Media 2012 DO YOU HAVE ANY QUESTIONS?© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 45
  • 46. Fast Track Social Media 2012 Our Partners© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 46