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Research About US Classified Industry

Research About US Classified Industry

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Classified indusrty Us Classified indusrty Us Presentation Transcript

  • Online Classified Industry - US By:- Shobhit Khanna
  • Some Players in the Online Classifieds Industry
    • Oodle.com
    • Walmart
    • Craigslist – Free Classifieds (Major Competitor)
    • Google
    • BackFence.Com – Major Revenue is from local service providers i.e.. pizza parlors, nail salons, hair salons. Users design their owm Ads.
    U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, - The Kelsey Group
    • Decline in the use of print media with the penetration of Internet. [Link]
    • Entry of global players like Google, msn, yahoo, Wal-Mart.
    • The online industry is quickly eating into the business of the Newspaper & other print media industry. [Link]
    • Free V/s Paid Classifieds
    • Domination of existing players.
    • Younger readers are turning away from newspapers.
    Challenges – US Classified Industry Ad pages are down by as much as 17% at newspapers in countries such as USA Print as Well as Online US CLASSIFIED INDUSTRY CHALLENGES Free V/s Paid Classifieds Fear of Technology Domination by Existing Players Decline in Use of Print Media & Print Classifieds Entry of big global Players
  • Trends
    • Mobile based Posting of Ads
    • Charge B2C & B2B Customers Only and C2C will remain free.
    • Online Classifieds preferred to print because of ease to use.
    • Entry of big players into the market.
    • High potential in Local Search
    • Investments from the Newspapers into the Online Industry e.g. New York Times.
    Jeff vonKaenel predicted the demise of local daily newspapers within a decade, in part because classifieds would move from print to online. [Link]
  • Suggestions
    • Business
    • Focus on Online Classifieds
    • Mobile based posting of Ads
    • Innovative Billing techniques e.g.. Bill only B2B transactions & not C2C.
    • Partnerships & Alliances with major newspapers & other print media.
    • Technical
    • Innovative Search Algorithms for quick & comprehensive searches.
    • Proper segregation, segmentation & classification of data for quick access.
  • Suggestions for Ads2Book
    • Role Based Access for
      • Users
      • Alliances
      • Partners
    • Separate Interface for the Alliances where they can manage & update their information such as rates etc.
    • The selection of the kind of product is limited to one product only it could be multiple selection ie single Ad for more than one king of product.
    • The user is asked to input same information again & again in the Ad text box at various places.
    • Number of hits per city, product etc to be shown.
    • Popularity charts for different products/Alliances etc. could be displayed.
    • Use of more intuitive methods of gathering information from the user could be employed e.g. use of Calendars for selection of dates.
    • The number of steps followed to create an Ad could be decreased further.
  • References
    • http://www.planetc1.com/search/newspaper-industry-suffers-on-classifieds-decline.html
    • http://www.yellowpages.tv/gpage15.html
    • http://journalism.org/node/945
    • http://dushyantverma.wordpress.com
    • http:// www.newsreview.com/sacramento/Content?oid =44174
  • Thank You By:- Shobhit Khanna