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Classified indusrty Us

Classified indusrty Us



Research About US Classified Industry

Research About US Classified Industry



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    Classified indusrty Us Classified indusrty Us Presentation Transcript

    • Online Classified Industry - US By:- Shobhit Khanna
    • Some Players in the Online Classifieds Industry
      • Oodle.com
      • Walmart
      • Craigslist – Free Classifieds (Major Competitor)
      • Google
      • BackFence.Com – Major Revenue is from local service providers i.e.. pizza parlors, nail salons, hair salons. Users design their owm Ads.
      U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, - The Kelsey Group
      • Decline in the use of print media with the penetration of Internet. [Link]
      • Entry of global players like Google, msn, yahoo, Wal-Mart.
      • The online industry is quickly eating into the business of the Newspaper & other print media industry. [Link]
      • Free V/s Paid Classifieds
      • Domination of existing players.
      • Younger readers are turning away from newspapers.
      Challenges – US Classified Industry Ad pages are down by as much as 17% at newspapers in countries such as USA Print as Well as Online US CLASSIFIED INDUSTRY CHALLENGES Free V/s Paid Classifieds Fear of Technology Domination by Existing Players Decline in Use of Print Media & Print Classifieds Entry of big global Players
    • Trends
      • Mobile based Posting of Ads
      • Charge B2C & B2B Customers Only and C2C will remain free.
      • Online Classifieds preferred to print because of ease to use.
      • Entry of big players into the market.
      • High potential in Local Search
      • Investments from the Newspapers into the Online Industry e.g. New York Times.
      Jeff vonKaenel predicted the demise of local daily newspapers within a decade, in part because classifieds would move from print to online. [Link]
    • Suggestions
      • Business
      • Focus on Online Classifieds
      • Mobile based posting of Ads
      • Innovative Billing techniques e.g.. Bill only B2B transactions & not C2C.
      • Partnerships & Alliances with major newspapers & other print media.
      • Technical
      • Innovative Search Algorithms for quick & comprehensive searches.
      • Proper segregation, segmentation & classification of data for quick access.
    • Suggestions for Ads2Book
      • Role Based Access for
        • Users
        • Alliances
        • Partners
      • Separate Interface for the Alliances where they can manage & update their information such as rates etc.
      • The selection of the kind of product is limited to one product only it could be multiple selection ie single Ad for more than one king of product.
      • The user is asked to input same information again & again in the Ad text box at various places.
      • Number of hits per city, product etc to be shown.
      • Popularity charts for different products/Alliances etc. could be displayed.
      • Use of more intuitive methods of gathering information from the user could be employed e.g. use of Calendars for selection of dates.
      • The number of steps followed to create an Ad could be decreased further.
    • References
      • http://www.planetc1.com/search/newspaper-industry-suffers-on-classifieds-decline.html
      • http://www.yellowpages.tv/gpage15.html
      • http://journalism.org/node/945
      • http://dushyantverma.wordpress.com
      • http:// www.newsreview.com/sacramento/Content?oid =44174
    • Thank You By:- Shobhit Khanna