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Samsung presents the next evolution in digital imaging at IFA 2009
Friday, September 4, 2009
By Fiza Ali
Samsung Digital Imaging Co., Ltd., and Samsung Electronics Co. Ltd., unveiled their latest
digital imaging portfolio at IFA 2009, the number one business event for consumer electronics
and home appliances. The Samsung products on display demonstrate the very best in sharing,
ease of use and design and feature a fun and innovative range of high-end, compact smart
cameras and camcorders. This includes the ST550, ST500, ST1000. Samsung is also exhibiting
an advanced UCC camcorder (HMX-U10) that puts full HD video recording and viewing in the
palm of a hand.
Each of the products has been carefully designed to satisfy the sharing and connectivity needs
of today’s consumer, while being simple to use and stylish. The range of compact cameras and
advanced camcorders recognizes the latest in consumer trends. This includes sharing content
on the move, uploading images to popular social networking sites (ST1000, HMX-U10), and
sharing the moment by putting the photographer in the picture, thanks to the innovative Dual
LCD feature, which includes screens on the front and back of the camera (ST550 and ST500).
HMX-U10
HMX-U10 has a unique ergonomic design that breaks free from the traditional look and feel of
pocket-sized camcorders. It is the ideal solution for the consumer looking for the ultimate in
portability and ease of use in a full HD camcorder. The HMX-U10 offers full-HD video
recording with 1920x1080 resolution. The HMX-U10’s 1/2.3-inch, 10M CMOS sensor also gives
consumers the ability to capture impressive 10 mega-pixel digital still images, all which can be
reviewed on the camcorder’s clear, 2-inch LCD screen.
Samsung’s built-in PC software, “intelli-studio,” enables users to play, edit and share content
when the HMX-U10 is connected to a PC via USB. They can also select files they want to share
and press a one-touch sharing button to upload directly to YouTube. At 55.7mm x 103mm x
15.5mm, and weighing just 112g including the battery, the HMX-U10 is ultra-compact. Its sleek
frame is accentuated by an ergonomic, curved design that angles the body of the camcorder at

seven degrees, allowing users to grip the camcorder more comfortably than other UCC
camcorders, reducing any related stress on the wrist or arm.