Ny Report Deck.6.21
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Ny Report Deck.6.21

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    Ny Report Deck.6.21 Ny Report Deck.6.21 Presentation Transcript

    • New York Enterprise Report Draft
    • Overview
      • Thinly-capitalized magazine and event company started in 2003
      • Focused on serving the small business market in tri-state area
      • No direct competition serving this niche
      • Magazine advertising revenue and pages growing by double digits
      • Event business thriving; revenue almost doubled last 2 years
      • Existing advertisers view audience as “a community”
      06/03/09 Confidential
    • Investment Opportunity
      • Build first class, multi platform media company
      • Leverage existing company management with experienced media professionals
      • Tap large and underserved market segment with proven loyalty to products
      • Exploit multi-channel, multi-source revenue model by providing clients multiple access points
        • Digital, print, events
        • National, local, franchise ad budgets
      06/03/09 Confidential
    • Team
      • Rob Levin
        • Founder, Editor-in-Chief, and Publisher NY Enterprise Report
        • CEO, Profile Pursuit, custom magazine publisher
        • CFO, PenOp, a software developer
      • Mike Dukmejian
        • 27 years Time Inc.
        • Most recently group publisher of Fortune, Money, and CNN Money.com group
        • Extensive experience in advertising, sales and marketing in both print and digital
      • Michael Loeb
        • Founder and CEO, Loeb Enterprises – business lab
        • Co-Founder and CEO Synapse Group – direct marketer sold to Time for $700 million
        • Time Inc. Executive in Circulation Marketing
      06/03/09 Confidential
    • Market Opportunity
      • 500,000-600,000 small businesses in New York tri-state area
      • Lack of access to vital resources and information
      • 80% of all businesses are small business; make 80% of new hires
      • No media currently serving market on a local basis, yet highly desirable by advertisers
      06/03/09 Confidential
    • Competitive Analysis
      • No media directly serving market
      06/03/09 Confidential
    • Current Products
      • Magazine
        • Current controlled circulation of 23,000, 12 times a year
        • Offers advice and guidance to small business owners as well as profiles of local successful entrepreneurs
      • Digital
        • Content site and newsletter; 4,000 uniques per month
      • Events
        • 7 networking and panel events per year
      06/03/09 Confidential
    • Revenue Models
      • Print
        • Ad sales (national, local, franchise)
      • Digital
        • Advertising, directory listings, webinars, video
      • Event
        • Sponsorship, attendee fee
      06/03/09 Confidential
    • Strategy
      • Enhance look and design of media properties
      • Build out digital capabilities
      • Expand magazine circulation to 100,000
      • Build advertising revenue from 3 separate ad markets: national, local and franchise
      • Penetrate new cities
      06/03/09 Confidential
    • Ad Sales
      • Proven interest by major brands
      06/03/09 Confidential
        • National
        • Time Warner
        • Wachovia
        • Verizon Wireless
        • JP Morgan Chase
        • USPS
        • The Hartford
        • Local
        • Net @Work
        • Micro Office Solutions
        • Entrepreneur’s Organization (NYC)
        • M5 Networks Inc.
        • Skyline Displays Manhattan
    • Financial Projections 06/03/09 Confidential
    • Use of Proceeds 06/03/09 Confidential
    • Investment Terms
      • $3 million pre-money valuation
      • Raising $3 million in series A financing
      • Minimum $500,000 investment?
      06/03/09 Confidential
    • … in conclusion
      • Business that will generate $19.1 million in revenue, $4.9 million net income by 2013
      • Sizeable digital revenue
      • Top tier talent pursuing underserved but desirable market
      • Proven ability to attract advertising from top companies
      • Based on income and 10.5x multiple, expected 5 year ROI of 8.6x
      06/03/09 Confidential