Ny Report Deck.6.21

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  • 1. New York Enterprise Report Draft
  • 2. Overview
    • Thinly-capitalized magazine and event company started in 2003
    • Focused on serving the small business market in tri-state area
    • No direct competition serving this niche
    • Magazine advertising revenue and pages growing by double digits
    • Event business thriving; revenue almost doubled last 2 years
    • Existing advertisers view audience as “a community”
    06/03/09 Confidential
  • 3. Investment Opportunity
    • Build first class, multi platform media company
    • Leverage existing company management with experienced media professionals
    • Tap large and underserved market segment with proven loyalty to products
    • Exploit multi-channel, multi-source revenue model by providing clients multiple access points
      • Digital, print, events
      • National, local, franchise ad budgets
    06/03/09 Confidential
  • 4. Team
    • Rob Levin
      • Founder, Editor-in-Chief, and Publisher NY Enterprise Report
      • CEO, Profile Pursuit, custom magazine publisher
      • CFO, PenOp, a software developer
    • Mike Dukmejian
      • 27 years Time Inc.
      • Most recently group publisher of Fortune, Money, and CNN Money.com group
      • Extensive experience in advertising, sales and marketing in both print and digital
    • Michael Loeb
      • Founder and CEO, Loeb Enterprises – business lab
      • Co-Founder and CEO Synapse Group – direct marketer sold to Time for $700 million
      • Time Inc. Executive in Circulation Marketing
    06/03/09 Confidential
  • 5. Market Opportunity
    • 500,000-600,000 small businesses in New York tri-state area
    • Lack of access to vital resources and information
    • 80% of all businesses are small business; make 80% of new hires
    • No media currently serving market on a local basis, yet highly desirable by advertisers
    06/03/09 Confidential
  • 6. Competitive Analysis
    • No media directly serving market
    06/03/09 Confidential
  • 7. Current Products
    • Magazine
      • Current controlled circulation of 23,000, 12 times a year
      • Offers advice and guidance to small business owners as well as profiles of local successful entrepreneurs
    • Digital
      • Content site and newsletter; 4,000 uniques per month
    • Events
      • 7 networking and panel events per year
    06/03/09 Confidential
  • 8. Revenue Models
    • Print
      • Ad sales (national, local, franchise)
    • Digital
      • Advertising, directory listings, webinars, video
    • Event
      • Sponsorship, attendee fee
    06/03/09 Confidential
  • 9. Strategy
    • Enhance look and design of media properties
    • Build out digital capabilities
    • Expand magazine circulation to 100,000
    • Build advertising revenue from 3 separate ad markets: national, local and franchise
    • Penetrate new cities
    06/03/09 Confidential
  • 10. Ad Sales
    • Proven interest by major brands
    06/03/09 Confidential
      • National
      • Time Warner
      • Wachovia
      • Verizon Wireless
      • JP Morgan Chase
      • USPS
      • The Hartford
      • Local
      • Net @Work
      • Micro Office Solutions
      • Entrepreneur’s Organization (NYC)
      • M5 Networks Inc.
      • Skyline Displays Manhattan
  • 11. Financial Projections 06/03/09 Confidential
  • 12. Use of Proceeds 06/03/09 Confidential
  • 13. Investment Terms
    • $3 million pre-money valuation
    • Raising $3 million in series A financing
    • Minimum $500,000 investment?
    06/03/09 Confidential
  • 14. … in conclusion
    • Business that will generate $19.1 million in revenue, $4.9 million net income by 2013
    • Sizeable digital revenue
    • Top tier talent pursuing underserved but desirable market
    • Proven ability to attract advertising from top companies
    • Based on income and 10.5x multiple, expected 5 year ROI of 8.6x
    06/03/09 Confidential