Ny Report Deck.6.21


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ny Report Deck.6.21

  1. 1. New York Enterprise Report Draft
  2. 2. Overview <ul><li>Thinly-capitalized magazine and event company started in 2003 </li></ul><ul><li>Focused on serving the small business market in tri-state area </li></ul><ul><li>No direct competition serving this niche </li></ul><ul><li>Magazine advertising revenue and pages growing by double digits </li></ul><ul><li>Event business thriving; revenue almost doubled last 2 years </li></ul><ul><li>Existing advertisers view audience as “a community” </li></ul>06/03/09 Confidential
  3. 3. Investment Opportunity <ul><li>Build first class, multi platform media company </li></ul><ul><li>Leverage existing company management with experienced media professionals </li></ul><ul><li>Tap large and underserved market segment with proven loyalty to products </li></ul><ul><li>Exploit multi-channel, multi-source revenue model by providing clients multiple access points </li></ul><ul><ul><li>Digital, print, events </li></ul></ul><ul><ul><li>National, local, franchise ad budgets </li></ul></ul>06/03/09 Confidential
  4. 4. Team <ul><li>Rob Levin </li></ul><ul><ul><li>Founder, Editor-in-Chief, and Publisher NY Enterprise Report </li></ul></ul><ul><ul><li>CEO, Profile Pursuit, custom magazine publisher </li></ul></ul><ul><ul><li>CFO, PenOp, a software developer </li></ul></ul><ul><li>Mike Dukmejian </li></ul><ul><ul><li>27 years Time Inc. </li></ul></ul><ul><ul><li>Most recently group publisher of Fortune, Money, and CNN Money.com group </li></ul></ul><ul><ul><li>Extensive experience in advertising, sales and marketing in both print and digital </li></ul></ul><ul><li>Michael Loeb </li></ul><ul><ul><li>Founder and CEO, Loeb Enterprises – business lab </li></ul></ul><ul><ul><li>Co-Founder and CEO Synapse Group – direct marketer sold to Time for $700 million </li></ul></ul><ul><ul><li>Time Inc. Executive in Circulation Marketing </li></ul></ul>06/03/09 Confidential
  5. 5. Market Opportunity <ul><li>500,000-600,000 small businesses in New York tri-state area </li></ul><ul><li>Lack of access to vital resources and information </li></ul><ul><li>80% of all businesses are small business; make 80% of new hires </li></ul><ul><li>No media currently serving market on a local basis, yet highly desirable by advertisers </li></ul>06/03/09 Confidential
  6. 6. Competitive Analysis <ul><li>No media directly serving market </li></ul>06/03/09 Confidential
  7. 7. Current Products <ul><li>Magazine </li></ul><ul><ul><li>Current controlled circulation of 23,000, 12 times a year </li></ul></ul><ul><ul><li>Offers advice and guidance to small business owners as well as profiles of local successful entrepreneurs </li></ul></ul><ul><li>Digital </li></ul><ul><ul><li>Content site and newsletter; 4,000 uniques per month </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>7 networking and panel events per year </li></ul></ul>06/03/09 Confidential
  8. 8. Revenue Models <ul><li>Print </li></ul><ul><ul><li>Ad sales (national, local, franchise) </li></ul></ul><ul><li>Digital </li></ul><ul><ul><li>Advertising, directory listings, webinars, video </li></ul></ul><ul><li>Event </li></ul><ul><ul><li>Sponsorship, attendee fee </li></ul></ul>06/03/09 Confidential
  9. 9. Strategy <ul><li>Enhance look and design of media properties </li></ul><ul><li>Build out digital capabilities </li></ul><ul><li>Expand magazine circulation to 100,000 </li></ul><ul><li>Build advertising revenue from 3 separate ad markets: national, local and franchise </li></ul><ul><li>Penetrate new cities </li></ul>06/03/09 Confidential
  10. 10. Ad Sales <ul><li>Proven interest by major brands </li></ul>06/03/09 Confidential <ul><ul><li>National </li></ul></ul><ul><ul><li>Time Warner </li></ul></ul><ul><ul><li>Wachovia </li></ul></ul><ul><ul><li>Verizon Wireless </li></ul></ul><ul><ul><li>JP Morgan Chase </li></ul></ul><ul><ul><li>USPS </li></ul></ul><ul><ul><li>The Hartford </li></ul></ul><ul><ul><li>Local </li></ul></ul><ul><ul><li>Net @Work </li></ul></ul><ul><ul><li>Micro Office Solutions </li></ul></ul><ul><ul><li>Entrepreneur’s Organization (NYC) </li></ul></ul><ul><ul><li>M5 Networks Inc. </li></ul></ul><ul><ul><li>Skyline Displays Manhattan </li></ul></ul>
  11. 11. Financial Projections 06/03/09 Confidential
  12. 12. Use of Proceeds 06/03/09 Confidential
  13. 13. Investment Terms <ul><li>$3 million pre-money valuation </li></ul><ul><li>Raising $3 million in series A financing </li></ul><ul><li>Minimum $500,000 investment? </li></ul>06/03/09 Confidential
  14. 14. … in conclusion <ul><li>Business that will generate $19.1 million in revenue, $4.9 million net income by 2013 </li></ul><ul><li>Sizeable digital revenue </li></ul><ul><li>Top tier talent pursuing underserved but desirable market </li></ul><ul><li>Proven ability to attract advertising from top companies </li></ul><ul><li>Based on income and 10.5x multiple, expected 5 year ROI of 8.6x </li></ul>06/03/09 Confidential
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.