Explore the impact of digital technologies on your selected industry.
How important is the internet to your selected industry?
...this question could be considered as similar to...
This is mainly a Marketing & Promotion question – particularly as Slumdog doesn’t really have
too many CGI effects to write about.
Things to write about...
• Ofﬁcial websites
• Marketing campaigns (virals, teasers etc)
• Ofﬁcial trailers and where they can be found
• Google images
• Music and other links (think iTunes store etc)
• Fan sites and social networking
• Global reach
Things to consider...
This film nearly didn’t get a cinema release – did the distributors use the internet to spread the word
How much of an online presence did the film have on it’s run up to release? How much of an online
presence does it still have? (Google searches etc)
Has it had an impact on other films and their presence online – e.g. Bollywood?
What websites are used to sell merchandising for the film? E.g. Amazon, iTunes etc.
Who from the film is on Twitter? What kind of presence does the movie have on Facebook?