Social Shopping = Online Shopping + Social networks. Let’s say a friend of yours want to purchase a video camera online, he might speak to his friends to know their opinions on the model he has selected and also will search online for reviews and then only might take a yes/no decision.Think about another scenario wherein the same friend of yours logs in to a social shopping site where lots of other shoppers have shared their content say reviews, video reviews, photos, opinions, recommendations etc., about video camera’s, how easy it will be for him to take a decision.Welcome to social shopping, where word of mouth marketing has taken an online form. Shoppers traditionally have always gave more importance to information that comes from their friends and other shoppers as word of mouth is still the most powerful marketing medium.
Product discovery is the thing happening now in social shopping. Shoppers can follow product experts, see online product profile and base on the reputation of those experts can find new products online.
Say, if I want to buy a video camera, then using a social shopping site I will get all the required and relevant information that will help me to take a decision quickly.
Real time deal information is tweeted everyday, most of the deals are time limited and each twitter account say @woot for example has thousands of followers.
Social Shopping – Concept, Trends And Benefits
Social Shopping – Concept, Trends and Benefits<br />By Sriram Srinivasan<br />www.sriramonsocialmedia.com<br />
Part – 1 – Concept<br />Part – 2 – Benefits <br />Part – 3 – Trends and Few Social Shopping Sites<br />
Hurray! Finally this presentation is over <br />Images by <br />www.sxc.hu<br />www.dreamstime.com<br />www.istockphoto.com<br />
About Sriram<br />Sriram has 13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects. <br />He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media.<br />You can reach him at: <br />Mobile : 919884002028<br />Mail :firstname.lastname@example.org : www.sriramonsocialmedia.com<br />
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