Social Media - An Introduction

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An introduction to Social Media

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Social Media - An Introduction

  1. 1. Social Media <br />An Introduction<br />By Sriram Srinivasan<br />www.srinivasansriram.com<br />
  2. 2. Part – 1 – Concept, History, Benefits<br />Part – 2 – Social Media Channels <br />Part – 3 – Social Marketing, Computing, Crowdsourcing,<br />ORM <br />
  3. 3. Social Media enables users to create & share content online thus enabling many to many online conversation.<br />
  4. 4. Content also called Consumer Generated Media,<br />created by <br />
  5. 5. Industrial Media- One to Many<br />
  6. 6. Social Media – Many to Many<br />
  7. 7. Web 2.0 - technology<br /> enabling social media<br />
  8. 8. The History<br />
  9. 9. Phone Preaking – First podcasts took place on hacked corporate voice mail systems. <br />
  10. 10. BBS & Commercial Online Services – First online community using bulleting board <br />
  11. 11. Emergence of Internet – Online Forums, IRC Chat<br />Websites, Friendster, Slashdot etc.,<br />
  12. 12. Today…<br />
  13. 13. Social Media Benefits – Connecting people, recommending resources, identifying expertise, and distributing content<br />
  14. 14. Part 2<br />Communication<br />Collaboration <br />Multimedia<br />Reviews<br />Entertainment<br />
  15. 15. Social Media Channels<br />
  16. 16.
  17. 17. Blogs<br />A frequent, chronological publication of personal thoughts and Web links.<br />
  18. 18. Micro Blogs<br />A type of blog that lets users <br />Publish short text updates.<br />Micro blog<br />
  19. 19. Social networking is the practice of expanding the number of one&apos;s business and/or social contacts by making connections through individuals.<br />
  20. 20. Aggregating feeds from social networks, ex: friendfeed.com<br />
  21. 21. Events<br />
  22. 22. Collaboration<br />
  23. 23. Wikis<br />
  24. 24. Social Bookmarking - Users share, organize, search and manage bookmarks online<br />
  25. 25. Social news - Users submit and Vote stories they want to see<br />
  26. 26. Multimedia<br />
  27. 27. Livecasting - On Demand Audio and Video broadcasting<br />
  28. 28. Media Sharing -Share audio, video and photo’s online<br />
  29. 29. Reviews<br />
  30. 30. Product review, comparison, price search and comparison<br />
  31. 31. Business Reviews - Review organization’s Services<br />
  32. 32. Community Q&A - User’s ask and User’s Respond<br />
  33. 33. Entertainment<br />
  34. 34. Software platform for Media & Entertainment industry <br />
  35. 35. Virtual World - A simulated environment for users to inhibit and interact via avatars<br />
  36. 36. Game Sharing - Game portal that allow users to play games<br />
  37. 37. Feeling Tired – Few more concepts are there<br /> so hang on <br />
  38. 38. Part 3<br />Social Marketing<br />Social Computing<br />Crowdsourcing<br />Online Reputation Management<br />
  39. 39. Social Media Marketing -Using social media channelsfor marketing, sales, customer service enabling brands to have conversations.<br />
  40. 40. Social Computing – Enable socialfeaturesin software systems<br />
  41. 41. Crowdsourcing - Tasks done by group of people based on open invitation<br />
  42. 42. Online Reputation Management<br />
  43. 43. Hurray! Finally this presentation is over <br />Images by <br />www.istockphoto.com<br />www.sxc.hu<br />Social Media History<br />www. Socialmediarockstar.com<br />
  44. 44. About Sriram<br />Sriram has 13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects. <br />He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media.<br />You can reach him at: <br /> Mobile : 919884002028<br /> Mail :ssram36@gmail.com<br /> www : www.srinivasansriram.com<br />

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