Manage Your Website With Confidence Susan Henley Spreitzer CPS/CAP, CAW Principal October 2009

Today’s agenda Plan well Get a little technical Prepare a budget and timeline Your questions

Plan well

Get a little technical

Prepare a budget and timeline

Your questions

Plan well Gather information Keep it simple Make it useful Focus your page Guard your credibility Marketing and search basics count Keep mobile devices, iPhone, in mind

Gather information

Keep it simple

Make it useful

Focus your page

Guard your credibility

Marketing and search basics count

Keep mobile devices, iPhone, in mind

Plan well Get a domain name, $10/year Descriptive of site’s purpose Short, difficult to misspell Consider buying more than one Buy hosting, $5/month This means renting space on a computer that is connected to the Internet 24/7 so your site’s files have a home

Get a domain name, $10/year

Descriptive of site’s purpose

Short, difficult to misspell

Consider buying more than one

Buy hosting, $5/month

This means renting space on a computer that is connected to the Internet 24/7 so your site’s files have a home

Get just a little technical HTML builders/editors Adobe Dreamweaver $399 MS Expression Web $149 MS Visual Web Developer Express Free Many others Template-based builders like WordPress, OfficeLive and WebSite Tonight

HTML builders/editors

Adobe Dreamweaver $399

MS Expression Web $149

MS Visual Web Developer Express Free

Many others

Template-based builders like WordPress, OfficeLive and WebSite Tonight

Get just a little technical Photo editors/graphics builders Corel Paint Shop Pro Photo X2 $50 Adobe Photoshop CS4 $699 Adobe Photoshop Elements $80 Many others, some free

Photo editors/graphics builders

Corel Paint Shop Pro Photo X2 $50

Adobe Photoshop CS4 $699

Adobe Photoshop Elements $80

Many others, some free

Get just a little technical Document exchange software Adobe Acrobat $299 Browsers Microsoft Internet Explorer 8 Google Chrome Firefox Opera

Document exchange software

Adobe Acrobat $299

Browsers

Microsoft Internet Explorer 8

Google Chrome

Firefox

Opera

Get just a little technical Programming and scripting Don’t be intimidated by jargon Learn a little HTML Don’t be intimidated by JavaScript Explore languages like php, perl, vbscript Validate your code View other peoples’ code

Programming and scripting

Don’t be intimidated by jargon

Learn a little HTML

Don’t be intimidated by JavaScript

Explore languages like php, perl, vbscript

Validate your code

View other peoples’ code

Get just a little technical Sites to explore World Wide Web Consortium Webmonkey W3 Schools Webopedia Web Safe Colors W3C Code Validator

Sites to explore

World Wide Web Consortium

Webmonkey

W3 Schools

Webopedia

Web Safe Colors

W3C Code Validator

Prepare a budget and timeline Some potential expenses Software Hardware Photography Design fees Domain registration Hosting

Some potential expenses

Software

Hardware

Photography

Design fees

Domain registration

Hosting

Prepare a budget and timeline Sites to explore GoDaddy Network Solutions Yahoo

Sites to explore

GoDaddy

Network Solutions

Yahoo

Prepare a budget and timeline Some scheduling considerations Allow two days for the Internet to “find” your site Will your e-mail address(es) change? Does your site launch/upgrade need to be coordinated with other activities?

Some scheduling considerations

Allow two days for the Internet to “find” your site

Will your e-mail address(es) change?

Does your site launch/upgrade need to be coordinated with other activities?

Prepare a budget and timeline Gather your resources Where will you get graphics and photos? Who will write text? Who will write the HTML code, and with what software? Will you need a professional Web designer? Who will build any needed databases?

Gather your resources

Where will you get graphics and photos?

Who will write text?

Who will write the HTML code, and with what software?

Will you need a professional Web designer?

Who will build any needed databases?

Questions? We talked about Planning well Getting a little technical Preparing a budget and timeline

We talked about

Planning well

Getting a little technical

Preparing a budget and timeline

Thank you for participating! This presentation is available on my website Contact me with questions Susan Henley Spreitzer, CPS/CAP, CAW (916) 920-2791 [email_address] www.excellentwebs.com

This presentation is available on my website

Contact me with questions

Susan Henley Spreitzer, CPS/CAP, CAW

(916) 920-2791

[email_address]

www.excellentwebs.com