It’s Not Just an STM World Bach to the Future Serving Libraries in a Musical Digital Age Janice Kuta, Senior Vice PresidentSociety of Scholarly Publishers Global Sales & MarketingJune 2 - 4 2004, San Francisco Classical International, Inc.
Humanities, Social Science, STM & Digital Music• Grove Art Online • Classical Music• Grove Music Online Library• Nature Weekly• Nature Research & Review Journals• Nature Reference• Scientific American Archives• Statesman’s Yearbook
We Will Talk About• What is Classical Music Library? • www.classical.com• Strategic Reasoning• How is CML Doing After 18 Months?• Lessons Learned - The Good, The Bad, and The Not So Bad
What is Classical Music Library?• 1st classical music listening service for library or remote computers• 30,000 and growing individual classical music recordings for listening on demand• Searches: Simple and Advanced• Browsing – Composer, Artist, Instrument, Genre, Period, Music Label, Orchestral, Chamber, Instrumental, Vocal & Choral, Opera & Operetta• 200+ themed 1 hour play lists• Make your own play lists• Key composer & artist bios - links to related composers and images• 1,850 program notes on key works and movements• Links to other databases, e.g. Wilson Web and Grove Music Online
Strategic Reasons Why Launch This Service?• Digital Music – Digital music overtaking CDs• Consumer Service – Launched in 1999• Investors – 2 Founders of Silver Platter• Global Library Market – U. S. Libraries initial adopters
Digital Music Technology has always enabled the development of music formats1880s - Cylinder recorders1900s - Disc (78 rpm)1920s - First wire recorders1930s - First experiments with stereo recording, first tape recorders (Germany)1948 - First 33 rpm LP, First (mono) open reel tape recorders appear in USA1950s - 45 rpm 7" record appears, Multi-channel tape recorders (up to 5 channels)1950s - First Stereo LPs1960s - First eight-channel recorders appear1964 - Cassette is licensed by Philips1960s - 16 and 24 channel tape recorders appear, Open reel video recorders (b/w)1970s - First digital recorders appear, Home video formats (VHS/Beta)1980s - Multi-channel digital recording CDs, DAT, Computer based sound (Apple)1990s - Computer-based digital recording, Minidisc2000s - Personal Digital Music Players e.g. iPod
Digital Music causes music companies many headaches!§ Digital formats can be seen as a new type of copyright - The music company may not own the digital rights, and the original composers/artists may not be easy to trace, so lawyers get involved. - Digital files are now being seen as “physical sound carriers”§ A key part of copyright (control of reproduction) is undermined - Digital access requires copying, unlike the analog world§ Ease of distribution makes piracy simple M- One download can create millions of copies that replace legitimate sales - The original source is near impossible to trace
Digital music How does it impact libraries?• Remote Usage• Supplement Existing Collections• Education and Lifelong Learning• Ease of Use Encourages Use• Patron Expectations will change• Music resources will become increasingly interlinked
The Global Library MarketUnited States = 93% ROW = 7%Academic = 85% Academic = 50%Public = 15% Public = 50% Academic 4 yr private universities & colleges = 39% 4 yr public universities = 61% Jan 03 - May 03 @ 5 customers June 03 - May 04 @ 150 customers Manhattanville, Kent State, East Carolina State, Denver Public, University of Miami, Berry College, Oxford University, University of New South Wales, McGill, Dartmouth, King County Library System. . .
The Global Library Market Sales & Support Tactics• Direct Sales Team – Sales & Technical Training (Bandwidth, KBPs)• Networks & Consortia: – SOLINET, PALINET, NELINET, OHIONET, AMIGOS, WiLs, OCLC Western Service Center, CAPCON, (SEIR, SCELC, CCLC), MINITEX• Trials, Trials, Trials• Library Conferences – Exhibits, Presentations, Panels & Demos• Library Marketing Support: Online & Print – Posters, User Guides. . .• Great Customer Service• Online Usage Statistics & Customer Administration• Library Advisory Board• Promote to Influencers if you can afford it
How is CML doing after 18 months?The Market Wants The Service is Working toLots of Content Sign More Major Record LabelsMore Learning Tools Develop More Learning ToolsMore linking Partner with publishers, sheetSimultaneous & FTE pricing musicMARC Records Provide MARC or appropriate catalogingDigital Audio Reserves Digital Audio Reserves
The Good, The Bad, and the Not So Bad• Very Good to Excellent Reviews: • No Strong Branding – The Charleston Advisor, Library • Very Tight Budgets Journal, Choice • Not “Need to Have”• Signed up Library Networks • No Archive in Perpetuity• Reasonably Priced • New Competitor• Average $Sales Increasing • Slow International Sales, Market,• Simple License & Distributors• Library Advisory Board Works • Keep Developers in Hand• Good Development Team • Difficult Signing Major Labels• Need More Major Label Content• More Independent (Niche) Labels