On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
…at least half of the Museum’s platforms are already mobile. 5
So if we want tomeet our audiences where they are And take them some place new…
Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8 7
New Categories: Mobile Metrics Creating Working Learninghttp://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%29
Mobile is a unique mix:of the personal and the social
Mobile is Disruptive Both A new set of tools and platforms for communications, learning and developing and distributing content Photo CC licensed: http://www.flickr.com/photos/
Mobile is DisruptiveAnd also:A fundamentallynew way ofconnecting,collaborating andlearning http://www.queerty.com/smithsonian-not-pleased-with-patrons- bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/
The Multiplatform Museum
The Multiplatform Museum
More than multiplatform…
The Museum is a Distributed Network Edward Hoover, 2010, from Flickr.
from Disruptiveto Transformative= Strategic
“You don’t need amobile strategy;you need mobile to bepart of the strategy.”
SI Mobile’s Strategy1. Integrate mobile into everything we do to create a whole greater than the sum of its parts;2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.Metrics of success: Accessibility, Quality, Relevance, Sustainability and Accountability
SI Mobile’s Vision Recruit the worldto increase and diffuse knowledgeby using mobile platforms to enlistcollaborators globally in undertaking the realand important work of the Institution.Put the Smithsonian not just in the people’s pockets, but in their hands.
The People’s InstitutionLouise Rochon Hoover, James Smithson:"Secretary Henry Posts Daily “for the increaseWeather Map in Smithsonian and diffusion ofBuilding, 1858.” knowledge” The Megatherium Club, a group of young naturalists who collected for the Smithsonian in the 19th C. http ://en.wikipedia.org/wiki/ Megatherium_Club
It’s NOT about the TechnologyFraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
Falling on deaf ears?Nancy Proctor, ProctorN@si.edu http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562Handheld Conference 3 June 222009
Thinking outside the audiotour box “From we do the talking to From Headphones to Microphones we help you do the talking.” – Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http ://smithsonian20.si.edu/schedule_webcast2.html12/05/12 Nancy Proctor, email@example.com 23