38 cc 4_a_r-rosy

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  • 2 Let me put this in perspective in another way. . . 1. netLibrary: we have made ourselves partners to both the corporations and the publishers. 2. Customer: ...by doing so, we are not simply focused on your needs today; we’re focused on your ongoing, long-term need for the latest titles. 3. This last year and half have just been the beginning of eBooks. We have completed the cycle, giving you the opportunity to influence the future of eBooks. 4. netLibrary: focusing strictly on one or the other relationship jeopardize the publishers’ confidence in online distribution and would jeopardize the ability for us, and then you, to get next year’s and the year after’s titles. 5. Publisher: publishers are the content controllers. By making their confidence equally important to us--a perspective unique to netL--we are ultimately fortifying an ongoing channel between customer and publisher. 6. Publishers have come to embrace our model, as is evidenced by our 200+ relationships, meaning that customer needs will gain increasing influence over the coming months/year. (In contrast to a distributor struggling for market share who emphasizes the customer to the expense of the publisher and damages the only relationship that can offer content next year and the year after.)
  • 2 Let me put this in perspective in another way. . . 1. netLibrary: we have made ourselves partners to both the corporations and the publishers. 2. Customer: ...by doing so, we are not simply focused on your needs today; we’re focused on your ongoing, long-term need for the latest titles. 3. This last year and half have just been the beginning of eBooks. We have completed the cycle, giving you the opportunity to influence the future of eBooks. 4. netLibrary: focusing strictly on one or the other relationship jeopardize the publishers’ confidence in online distribution and would jeopardize the ability for us, and then you, to get next year’s and the year after’s titles. 5. Publisher: publishers are the content controllers. By making their confidence equally important to us--a perspective unique to netL--we are ultimately fortifying an ongoing channel between customer and publisher. 6. Publishers have come to embrace our model, as is evidenced by our 200+ relationships, meaning that customer needs will gain increasing influence over the coming months/year. (In contrast to a distributor struggling for market share who emphasizes the customer to the expense of the publisher and damages the only relationship that can offer content next year and the year after.)
  • 38 cc 4_a_r-rosy

    1. 1. eBooks. . . The netLibrary Experience Rich Rosy Corporate Vice President, netLibrary
    2. 2. eBook Adoption The Publisher Perspective •Uncertainty •Category validation •Increased publisher interest •Trial Mentality •Increased flow of •Controlled experiments •“Wait & See” front-list content •Conversion cost issues •DRM Concerns •Integration into work •Proof points; ROI flow Investigate Experiment Adopt The Library Perspective• Information sharing • Large collections • Pilot projects• Panel discussions • Metrics emerging • eBook studies• General confusion • Clarity to some • Varying philosophies• No established budgets • Shared & Local Collections • Shared Collections • Identified budgets
    3. 3. What is netLibrary? Library-centric solutions for digital research and reference content• that supports the mission & Content methods of libraries• Content Support Services • Hosting, serving and ensuring access • Management of changes to collections • Robust search functionality, with upgrades • eBook MARC records • Library Resource Center (Library & patron support) • Usage data • Online collection development and acquisition tools • Integration with existing systems • Availability through recognized distribution channels • Integration with OCLC WorldCat and related products and services
    4. 4. eBook Libraries Total Library Type Market* netLibrary Academic ARL 120 77% Academic Non-ARL 3,408 74% Public (Centrals) 8,943 30% Special (Corporate/Government) 9,933 7% Total 22,406 27% Additional Markets: School 98,169 International 893,822 Developing 1,014,397 *Source: American Library Association 8,637 Libraries using netLibrary eBooks
    5. 5. netLibrary Collection netLibrary collection exceeds 54,000 titles • 3,847 Publicly accessible titles • FY 2003: On target to add 21,000 new titles • Publication dates of entire collection • 2000-2003 27% • 1998-1999 23% • 1990-1997 37% • 1989 and earlier 13%
    6. 6. netLibrary Collection• Top subject areas of new additions to collection • Business, Economics and Management • Medicine • Social Sciences, General • Literature • History, World, General, US • Law • Computer Science, Technology, Engineering, Manufacturing • Arts
    7. 7. eBook Metrics • Average netLibrary session lengths: 15 minutes • Average time in an eBook: 11 minutes • Page views Average page views per day: Sept.-Dec. 2001 Sept.-Dec. 2002 Jan-April 2003 61,065 126,180 151,404
    8. 8. eBook Usage Trends Average increase in accesses across Top Ten subject areas 2002 vs. 2001 Academic Research Libraries58% Academic Libraries 66% Public Libraries 62% Special Libraries -6% Federal Libraries 195% School Libraries 10%
    9. 9. Are There Budgets?• Very few established “eBook” budget line items • A trend that’s changing• Monies for eBooks often come from a variety of sources • Book Budgets • Electronic Materials Budgets • Grants • Discretionary Monies • Research, New Technology Budgets Monograph Budgets: $2.2 billion Electronic Materials Budgets: $499 million Combined $2.6 billion
    10. 10. What’s Involved • File Preparation and Processing • Assessment – File “Readiness” • Conversion – Alignment with specifications • Integration – Application of DRM; integration into accounting, reporting, usage tracking systems • Sales – Online ordering; promotional and marketing support • Additional Features • One Book/One User • Limited printing and copying • Evaluation of site traffic and usage patterns • TitleTrack production management system • Publisher extranet for file review and sales tracking
    11. 11. Is it Working for Others? • 1 publisher has made more than $1,000,000 dollars • 5 publishers have made $500K or more • 10 publishers have made $200K or more • 18 publishers have made $100K or more • 25 publishers have made $50K or more • 41 publishers have made $20K or more
    12. 12. What’s Next? The Publisher Perspective •Full integration into work flows •Simultaneous release of “e” and “p” •Greater pre sell and promotional activity •Some loosening of acquisition models •Advancement of the notion that “e” does not cannibalize “p” Investigate Experiment Adopt The Library Perspective •Growing collections each year becomes the norm •Established eBook budgets •More content via one interface •Integration with online learning; customizable features •Increasing availability of content on devices
    13. 13. Rich Rosy Corporate Vice PresidentnetLibrary, a Division of OCLC Online Computer Library Center, Inc. 303-381-8711 rrosy@netlibrary.com

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