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  • 1. Kent R. Anderson Executive Director International Business & Product DevelopmentThe New England Journal of Medicine and Journal Watch
  • 2. Then vs. Now Analog » Digital Delayed » Immediate Tethered » Mobile Isolated » Connected Generic » PersonalConsumption » Creation Closed » Open Evolved » Engineered
  • 3. Then vs. Now Analog » Digital Delayed » Immediate Tethered » Mobile Isolated » Connected Generic » PersonalConsumption » Creation Closed » Open Evolved » Engineered
  • 4. Online News Sources1. New York Times Mainstream Media2. USA Today Average Growth Rate3. Forbes 124.12%4. The Washington Post5. CNET6. Los Angeles Times7. The Wall Street Journal8. Wired9. Huffington Post10. Gizmodo
  • 5. Online News Sources1. New York Times* Mainstream Media2. USA Today* Average Growth Rate3. Forbes* 124.12%4. The Washington Post*5. CNET*6. Los Angeles Times*7. The Wall Street Journal*8. Wired*9. Huffington Post10. Gizmodo* Has multiple blogs
  • 6. How could something so new be so dominant?
  • 7. — Blogs are Web-native publishing— Blogs can be commercialized effectively— Blogs are content and promotion at once— Blogs feature talented writers— Blogs are immediate— Blogs are cheap to start and run
  • 8. Priests ScriptoriaPrinting Press Web 1.0 Producers Consumers Web 2.0
  • 9. — Herd mentality— Copycat information— Lack of clear thinking— Lack of context, meaning— Sporadic, episodic coverage— Sensationalistic— Polarizing— Often inaccurate
  • 10. Mainstream Media Blogs— Limited topics — Diverse or narrow— “Must cover” pressure — Coverage varies— “Mediafit” experts — Experts unearthed— Provide no data — Provide links & data— Accuracy often poor — Accuracy verifiable— Broadcast — Interactive— Herd mentality — Battling herd
  • 11. — Blogs fit with society’ goals s— Blogs factor in to important events— Blogs make the news— Blogs showcase “hidden experts”— Blogs level the media playing field— Blogs watch the watchdogs— Blogs investigate more than mainstream media
  • 12. Blogging is the signature written form of our age, indeed is arguably the most widespread and popular form of published words that has ever existed. Bracketing the arguments about noise to signal ratios, self indulgence, and wild proliferation, blogging is now a fact of the written word as much as letters, novels, newspapers, and emails. - Michael Bhaskar, theDigitalist.net
  • 13. — Established February 2008— Written by publishers, a PhD candidate/bibliometrician, and business people— International audience— Comments a major source of value, interest— Niche audience Begin Tour Now!
  • 14. — Blog software is elegant content management software— Commenting, linking, presentation— Which of the following is a blog?
  • 15. Problem:— Shorter content, fewer clues
  • 16. Then vs. Now Analog » Digital Delayed » Immediate Tethered » Mobile Isolated » Connected Generic » PersonalConsumption » Creation Closed » Open Evolved » Engineered