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  • Crescat scientia; vita excolatur (Latin for "Let knowledge grow from more to more; and so be human life enriched.")[1]
  • Books Division 250 titles per year, 150 reprints per year 5000 titles in print Our List Scholarly monograph Classics Reference General Interest (Trade)
  • 248 brenneman

    1. 1. Output Formats for eBooks and Online Services Andrew Brenneman Manager, Digital Media Group University of Chicago Press, Books Division1 Output Formats for University of Chicago Press eBooks and Online
    2. 2. Strategic Application of Output Choices • Defining Digital Product Strategies • Applying Output Format Options to Delivery on Strategies • Trade-Offs in Output Formats • Long-Term Vision 2 Output Formats for University of Chicago Press eBooks and Online
    3. 3. Obligatory Background Slide The Press •Longest continuously running American university press •Largest American university press The Books Division •200 titles per year, increasing •Bringing back approx. 300+ O.O.P. via P.O.D. per year. •150 reprints per year •5,000 titles in print The Digital Media Group •Formed 2006 •Develop and execute strategy for electronic distribution and product development •Support initiatives with revenue 3 Output Formats for University of Chicago Press eBooks and Online
    4. 4. Content Breadth Scholarly 4 Output Formats for University of Chicago Press eBooks and Online
    5. 5. Content Breadth Scholarly •Monographs 5 Output Formats for Scholarly eBooks and Online University of Chicago Press
    6. 6. Content Breadth Scholarly •Monographs 6 Output Formats for University of Chicago Press eBooks and Online
    7. 7. Content Breadth Scholarly •Monographs 7 Output Formats for University of Chicago Press eBooks and Online
    8. 8. Content Breadth Scholarly •Monographs •Classics 8 Output Formats for University of Chicago Press eBooks and Online
    9. 9. Content Breadth Scholarly •Monographs •Classics Reference 9 Output Formats for University of Chicago Press eBooks and Online
    10. 10. Content Breadth Scholarly •Monographs •Classics Reference 10 Output Formats for University of Chicago Press eBooks and Online
    11. 11. Content Breadth Scholarly •Monographs •Classics Reference General Interest •Trade 11 Output Formats for University of Chicago Press eBooks and Online
    12. 12. Content Breadth Scholarly •Monographs •Classics Reference General Interest •Trade •Regional 12 Output Formats for University of Chicago Press eBooks and Online
    13. 13. Content Breadth Requires Multiple Solutions Musings and Challenges: Great variability … in both form and content Books are products Monolithic digital distribution strategies don’t work for mixed arrays of products. 13 Output Formats for University of Chicago Press eBooks and Online
    14. 14. Strategy: General Interest Attributes: Wide audience Tends to graphic richness Rights complications Value linked to its form: the book Electronic Product Model: None (generally) Not all titles can or should make the leap to digital distribution.14 Output Formats for University of Chicago Press eBooks and Online
    15. 15. Strategy: Scholarly Works Attributes: Monographs Authored Not highly structured Unity of Expression Electronic Product Model: eBook Electronic Market Focus: Libraries / Institutional Delivery Model: Digital Channel Partners Output Format: PDF + metadata15 Output Formats for University of Chicago Press eBooks and Online
    16. 16. eBook Value Chain Print PDF Acquisition Development Production Printing Distribution PrintDown-res • •OCR •Bookmarked Printing Web-ready PDF Bibliographic DB On DemandMarketing Partners •Common hub for managing distribution UCP Submission Manager programs •Distribute PDF’s Web Ready •Compile partner metadata Metadata Metadata Metadata Institutional marketplace 16 Output Formats for University of Chicago Press eBooks and Online
    17. 17. PDF Trade-Offs • Pro’s – Ease and Low Cost – Mature, Stable – Standard – Partner solutions built on PDF • Con’s – Presentation commingled with content – Not described other than metadata – Not-optimized screen experience – Cannot integrate with applications 17 Output Formats for University of Chicago Press eBooks and Online
    18. 18. Non-Optimal Screen Experience 18 Output Formats for University of Chicago Press eBooks and Online
    19. 19. Separation of Content and Presentation Web Other Devices Web Style Mobile Device Style Content C 19 o Output Formats for University of Chicago Press n eBooks and Online
    20. 20. Strategy: Reference Works Attributes: Structured Enabled Work Process Electronic Product Model: Online Application Online Platform for Style Management Electronic Market Focus: Mixed: Individual, Institutional Delivery Model: Direct Online Service Output Format: XML with highly granular DTD Supported by AJAX applications20 Output Formats for University of Chicago Press eBooks and Online
    21. 21. XML-Based Application Acquisition Development Production Printing Distribution Print Print •Cleanup •DTD Development XML Repository Web Ready AJAX App. XML provides: Run-time •Dynamic presentation styling XML •Data driven navigation •“Hooks” for AJAX integration 21 Output Formats for University of Chicago Press eBooks and Online
    22. 22. An XML-Driven Application 22 Output Formats for University of Chicago Press eBooks and Online
    23. 23. An XML-Driven Application…. has become a one-step procedure in which they compose mathematical copy in its finalform even if it has to be typeset again. When this is not the case, authors and editorsmust communicate to the typesetter exactly how the mathematical content should betypeset (see <secref rid="ch14_sec059 ch14_sec060 ch14_sec061 ch14_sec062 ch14_sec063ch14_sec064 ch14_sec065 ch14_sec066">14.59–66</secref>). Regardless of whichmethod is used to prepare and typeset mathematical copy, the following generalguidelines apply.<ftnoteref rid="ch14_fn01">1</ftnoteref><footnote id="ch14_fn01"><no>1.</no><p>The requirements of mathematical copy have prompted a different typographicaltreatment of the examples and tables in this chapter from that used in otherchapters.</p></footnote></p></formalp> 23 Output Formats for University of Chicago Press eBooks and Online
    24. 24. XML: Foundation for AJAX-based OnlineApplications 24 Output Formats for University of Chicago Press eBooks and Online
    25. 25. XML Experience to Date • Use of XML on a limited basis need not require process reengineering • XML’s importance: – Providing structure – Describing content – Foundation for AJAX-based services • DTD conformance not current priority since no partner can interoperate with XML • No ROI on full-scale XML-reengineering for UCP 25 Output Formats for University of Chicago Press eBooks and Online
    26. 26. Unified (Utopian) Vision • Common delivery platform for all content types • All XML based content • Eliminate duplicate repositories • Serving of Content & Metadata – Real-Time – Common Content Server – Content Delivery as Web-Service • Requires significant investment of organization time and capital • Requires entire value chain to converge on standards to realize return of investment 26 Output Formats for University of Chicago Press eBooks and Online
    27. 27. Unified (Utopian) Distribution Architecture Acquisition Development Production Printing Product Development Process Print Management Bibliographic DB XML Repository Distribution Management Web Services (SOAP) Interface Marketing Partners Channel Partners Online Applications Web Ready Web Ready 27 Output Formats for University of Chicago Press eBooks and Online
    28. 28. Summary Monographs Reference Output: XML+ metadata Output: XML Conclusions: Product segments may require unique output strategies Today: UCP takes a two-pronged approach Long-Term: to converge to common interoperable XML content services Transformation justified only when partners can take advantage of real-time content 28 Output Formats for University of Chicago Press eBooks and Online
    29. 29. For More Info • abrenneman@press.uchicago.edu • www.chicagomanualofstyle.org (free trial!) 29 Output Formats for University of Chicago Press eBooks and Online

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