231 adrian stanleyssp_china101

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231 adrian stanleyssp_china101

  1. 1. SSP Annual Meeting 2007 – China 101 Adrian Stanley, CEO The Charlesworth Group (USA)
  2. 2. History and Background• Family firm - founded in 1928, printers• Clients are society & commercial publishers• Services; typesetting through to printing/binding, China Rights and licensing & China marketing• Offices in UK, USA, and China, Beijing, Philadelphia & Wakefield/London• Working in China since 1999, WTO 2001-02• Lived in China for 4 years, developed business, 3 to 100+ staff, plus good friends for life
  3. 3. Scholarly Publishing in theChinese Marketplace• Introduction - Why China• Who are the players• Steps to working there• A few examples• Summary
  4. 4. Why China – quick facts•“There are currently 110 millionChinese who are learning Englishcompared with roughly 50,000Americans studying Chinese.” Kirk and Larsen, Far Eastern Economic Review 2005
  5. 5. What happens in research & development & publishing is driven by Chinas top level priorities. 70,000 70,000 60,000 60,000 50,000 50,000 40,000 40,000 30,000 30,000 20,000 20,000 10,000 10,000 0 0 Year CHINA-all fieldsThomson ISI David Pendlebury (david.pendlebury@contractor.thomson.com)
  6. 6. Why China• 20% increase year on year Chinese going into higher education/university last 4-5 years• Requirements to publish, Lecturer (1), assistant professor (5), masters (3) doctorate 3-5, survey by MOE/MOST• Incentives to publish in western journals, promote top research done in China.• Growing R&D expenditure increasing, trade surplus
  7. 7. Why- benefits to US publisher/society• A key area for sales and growth (subs)• Copyright situation much improved, extrafunding to buy legal copies (conference)• Increase in Chinese authors, content ofvalue to western journals• Scholarly communication is advanced ifall scholars have access to the widestrange of other scholars’ work
  8. 8. How we got started in 2000• Market research, understanding• Make relationships, open discussion, tryout business models, and trust … identify agap and need• Develop business understanding andrelationships• Show you are there for the long term !• Build a good team, on the ground• Hard work …
  9. 9. Structure Chinese Government General Ministry of Administration Science and Ministry of of Print and Technology Education (MOE) Publications (MOST) (GAPP) Chinese Universities China National Publications Import/ Academy (most have at Export Corporation of Sciences least 1 journal) (CNPIEC) (CAS) (and other importers)Chinese Association ~200 research China University Independent of Science and Science Press Press Association Higher EducationTechnology (CAST) institutes publishers, (>200 journals) (>100 presses) Press (190 societies (~1000 journals) others ~1000 journals)
  10. 10. Who the players are• Agents for print sales (CNPIEC akaBeijing Book, CEPIEC, Zhongke, WPC,world wide agents.• Consortia, online sales, CALIS, NSTL,CAS, CASS, CAST.• Pharma sales• Larger publishers, Springer, Elsevier,Blackwell etc• Libraries and end users
  11. 11. The agents• Approximately 34, with licenses to import• CNPIEC aka Beijing Book largest, organiser ofBIBF (Sept) 70% market, importing over 100kbooks, 40k news paper/magazines & 30kperiodicals• Catalogues on CD, main titles in print, adverts• Take part in Academic Journal road show• CEPIEC (China Educational PublicationsImport & Export Corporation)
  12. 12. The Chinese Academy of Science(CAS)• CAS has 5 sections Mathematics, Physics, Chemistry,Earth Science, & Technology.• CAS has 11 regional branches, offices are located in 20provinces and municipalities throughout China.• CAS has over 100 institutes, one university (theUniversity of Science and Technology of China), onegraduate school. HQ in Beijing• Membership of the Academy represents the highestlevel of national honor for Chinese scientists.• CAS has invested in or created over 430 science- &technology-based enterprises.
  13. 13. Online salesCALIS (China Academic Libraries Information System) Comprised of academic libraries Central negotiating, price per institution, libraries opt-in Funding comes from libraries members, not CALIS 500 libraries, library members can opt in, may grow Mission is to facilitate content acquisition for their membersNSTL (National Science and Technology Library) Comprised of research institutes and universities (non commercial) Buys nation-wide or multi site access Mission is to provide fair access across China
  14. 14. How to get started, What’s your journalinfo, advantages and strengths• Impact factors• Journal ranking• Number of issues and pages, pricing• Aims and mission• Key strengths• Reasons to subscribe• Consider putting in Chinese
  15. 15. What’s your current China info• Do you know current Institutional subs• Individual subs• Online usage v’s print• Chinese members• Chinese authors• Need knowledge to know potential & makedecisions in a changing market
  16. 16. Ways to work• Passive sales, catalogues, mass market• Online trials, lessons and marketing, usage• Consolidate current sales, know their needs• Targeted marketing, identify end users, callcampaign, email, website, adverts, attendsubject conferences• Make connections with similar societies, beaware of agendas and needs• Local language
  17. 17. Ways to work, trials• Know the players, agenda, pricing,institutions, ways the consortia work• Understand contracts, issues• Have an idea about budgets andexpectations, what is your approach• Challenges in China, access speeds,search/meta data, perpetual access
  18. 18. Ways to work, after agreement• Monitor online usage, cost per download,librarians gate keepers• Promote titles, help increase onlineusage• Look at other metrics, number ofauthors, citations, rejections/feedback• Example of science, & challenges inChina
  19. 19. A few examples of partnerships• 2006, Springer and China’s Higher Education Press(HEP) began 5 year partnership to co-publish aseries of 27 journals: Frontiers in SelectedPublications from Chinese Universities. The first 12journals, released in Jan 2006, cover biology, mathematics,physics, chemistry, mechanical engineering; electrical andelectronic engineering; forestry; economics; education; history,law & philosophy.• Journal Department selects best papers,HEP/Charlesworth typeset/translate/print• Springer Publish in English outside China onSpringerLink, win win …
  20. 20. A few more examples• Nature China … publish best researchfrom China and Hong Kong• ESA, BioScience, special China issues• Blackwell/Elsevier partnerships withChinese societies, author training• AMA/Chest Chinese editions• Rockefeller, research report
  21. 21. Lessons• See the long term picture, allow time, lay firmfoundations, note wages increasing in line withthe west for senior key staff• Have some good partners/people on theground, trust• Invest time, it can be hard, but worth it …• Visits, took key staff from China to UK/US,vice a versa, build relationships, customs• Reed Elsevier CEO 8 trips/yr
  22. 22. Summary, what to do• Understand how China is havingan impact on your field of science• Discuss knowledge/information strategy• Plan visit/connections, see what subjectconferences are taking place there• Consider putting some content in Chinese• Know the pitfalls, not all science good yet,communication, culture
  23. 23. Take a chance to Visit !• Beijing International Book Fair (BIBF) 30th Aug – 3rd Sept• Conferences/subject specific meetings• CWG Publisher trip, includes seminar with the NSTL,China Academy of Science Library, CALIS MedicalPresentation & reception with librarians• Visit to a Chinese publisher, Chinese editors• Presentation by GAPP (General Administration for Pressand Publications) on policy issues in China• Visit to Shanghai University and libraries• Discussion/focus group sessions with endusers and librarians … more info at;http://www.charlesworth.com/newsflash~tour07
  24. 24. Summary• Still developing, major player• Take the long term view, strategy and policy …watch trends …• Getting information from China, makingpartnerships, reaching out …• Examples of others, Nature, Blackwell• Go see for yourself• Good luck … any questions ….Contact info: a_stanley@charlesworth.comphone +1 215 922 1611 www.charlesworth.com

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