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Innovative Partnerships for Small           PublishersLittle Fish in a Big Pond:Partnerships Level thePlaying Field for Sm...
Innovative Partnerships for Small          PublishersCase Study: HFES the organization 50 years old in September 2007 47...
Innovative Partnerships for Small       PublishersCase Study: HFES the publisher 3 peer-reviewed journals (2 free to memb...
Innovative Partnerships for Small          PublishersChallenges: Project-specific Find out what we need to know about/do...
Innovative Partnerships for Small        PublishersChallenges: Strategic Adapt to change – members and staff Meet member...
Innovative Partnerships for Small          PublishersWhy partnerships? Resource limitations – insufficient People  and/or...
Innovative Partnerships for Small          PublishersTypes of partnerships Traditional (Barbara Meyers)    - Services ven...
Innovative Partnerships for Small          PublishersChallenges to partnerships Assess whether you can actually benefit  ...
Innovative Partnerships for Small          PublishersResearch the options & potential partners Craft a comprehensive RFP...
Innovative Partnerships for Small         PublishersBottom line: In the right partnership,everybody wins.
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219 smith innovative partnerships for small publishers

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Transcript of "219 smith innovative partnerships for small publishers"

  1. 1. Innovative Partnerships for Small PublishersLittle Fish in a Big Pond:Partnerships Level thePlaying Field for SmallPublishersLois Smith, Communications DirectorHuman Factors and Ergonomics Society
  2. 2. Innovative Partnerships for Small PublishersCase Study: HFES the organization 50 years old in September 2007 4700+ members worldwide 7 full-time staff, 3 in publications $1.6 annual operating budget, ~$300K in pubs
  3. 3. Innovative Partnerships for Small PublishersCase Study: HFES the publisher 3 peer-reviewed journals (2 free to members) Monthly newsletter (free to members) Annual membership directory (free to members) Annual meeting proceedings Books, standards, best practices
  4. 4. Innovative Partnerships for Small PublishersChallenges: Project-specific Find out what we need to know about/do Learn more; can it really benefit us? Figure out if it’s feasible Find the people/tools to help make it possible Build & test it Implement it (train, maintain, troubleshoot, etc.)
  5. 5. Innovative Partnerships for Small PublishersChallenges: Strategic Adapt to change – members and staff Meet members expectations Anticipate/prepare for the next change Create a strategic plan
  6. 6. Innovative Partnerships for Small PublishersWhy partnerships? Resource limitations – insufficient People and/or $ Strategic limitations – have P & $ but need to allocate them elsewhere
  7. 7. Innovative Partnerships for Small PublishersTypes of partnerships Traditional (Barbara Meyers) - Services vendors: Production, distribution, marketing, etc. - Copublishing: e.g., university presses (Joe Esposito) Innovative & new - Publishing cooperatives (Raym Crow)
  8. 8. Innovative Partnerships for Small PublishersChallenges to partnerships Assess whether you can actually benefit - Is saving time enough, or do you want to gain time? - Is saving $ enough, or do you need additional $? Decide how much & what to control - Brand, quality, timeliness, etc.
  9. 9. Innovative Partnerships for Small PublishersResearch the options & potential partners Craft a comprehensive RFP Anticipate all possible contract terms - Be clear up front about what you need (and get it) - Be esp. careful about cancellation terms Allocate $ for the search/research - Legal counsel - Consultants
  10. 10. Innovative Partnerships for Small PublishersBottom line: In the right partnership,everybody wins.
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