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219 smith innovative partnerships for small publishers
 

219 smith innovative partnerships for small publishers

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    219 smith innovative partnerships for small publishers 219 smith innovative partnerships for small publishers Presentation Transcript

    • Innovative Partnerships for Small PublishersLittle Fish in a Big Pond:Partnerships Level thePlaying Field for SmallPublishersLois Smith, Communications DirectorHuman Factors and Ergonomics Society
    • Innovative Partnerships for Small PublishersCase Study: HFES the organization 50 years old in September 2007 4700+ members worldwide 7 full-time staff, 3 in publications $1.6 annual operating budget, ~$300K in pubs
    • Innovative Partnerships for Small PublishersCase Study: HFES the publisher 3 peer-reviewed journals (2 free to members) Monthly newsletter (free to members) Annual membership directory (free to members) Annual meeting proceedings Books, standards, best practices
    • Innovative Partnerships for Small PublishersChallenges: Project-specific Find out what we need to know about/do Learn more; can it really benefit us? Figure out if it’s feasible Find the people/tools to help make it possible Build & test it Implement it (train, maintain, troubleshoot, etc.)
    • Innovative Partnerships for Small PublishersChallenges: Strategic Adapt to change – members and staff Meet members expectations Anticipate/prepare for the next change Create a strategic plan
    • Innovative Partnerships for Small PublishersWhy partnerships? Resource limitations – insufficient People and/or $ Strategic limitations – have P & $ but need to allocate them elsewhere
    • Innovative Partnerships for Small PublishersTypes of partnerships Traditional (Barbara Meyers) - Services vendors: Production, distribution, marketing, etc. - Copublishing: e.g., university presses (Joe Esposito) Innovative & new - Publishing cooperatives (Raym Crow)
    • Innovative Partnerships for Small PublishersChallenges to partnerships Assess whether you can actually benefit - Is saving time enough, or do you want to gain time? - Is saving $ enough, or do you need additional $? Decide how much & what to control - Brand, quality, timeliness, etc.
    • Innovative Partnerships for Small PublishersResearch the options & potential partners Craft a comprehensive RFP Anticipate all possible contract terms - Be clear up front about what you need (and get it) - Be esp. careful about cancellation terms Allocate $ for the search/research - Legal counsel - Consultants
    • Innovative Partnerships for Small PublishersBottom line: In the right partnership,everybody wins.