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XML and the Production Process               Presented by           Bruce D. Rosenblum                    CEO            I...
A Little Historyu Gutenbergu Oldenburgu Linotypeu Photonu PostScript                       Copyright © 2004 Inera Incorpor...
Last Fifteen Years…u More   change than the last 500u Starting   points are different  • 1989: Paper  • 2004: Electronic f...
New Technologiesu New   Opportunities  • Present more dynamic content  • Create new products  • Require new workflows  • F...
How Radical?uA   profound revolution in publishing                         Copyright © 2004 Inera Incorporated. All Rights...
How Radical?uA   profound revolution in publishingu The   reign of the Jacobins…                         Copyright © 2004 ...
New Challengesu Choices?  • Change                    Copyright © 2004 Inera Incorporated. All Rights Reserved
New Challengesu Choices?  • Change  • Or die…                     Copyright © 2004 Inera Incorporated. All Rights Reserved
XML Is Not Easyu XML   requires  • New workflow  • New tools  • New trainingu XML   is a software issue                   ...
What XML Is and Doesu XML   is a meta languageu XML   drives workflowu XML   drives the business processesu XML   drives n...
The XML Dreamu Authors   submit XML manuscriptsu Editors   edit XML manuscriptsu XML   single-source publication  • Print ...
The Electronic Realityu Authors   submit  • Microsoft Word  • Word Perfect  • LaTeX                     Copyright © 2004 I...
The Electronic Realityu Authors   submit  • Microsoft Word  • Word Perfect  • LaTeXu La   Perfect Word                    ...
The Electronic Realityu Authors   submit  • Microsoft Word  • Word Perfect  • LaTeXu La   Perfect Word — NOT!             ...
The Author Realityu Most   Authors  • Do not think structure  • Do not work linear  • Do not like production tasksu Outsid...
Workflow in Transitionu Old   World Order  • Paper Manuscript  • Printed Journalu New   World Order  • Electronic Manuscri...
Case Study: Capital City Pressu Printer   of scholarly journalsu Full   service provideru Produced     full text SGML sinc...
Original Paper Workflowu Submit   and edit on paperu Keyboard   for typesettingu Proofu Typeset   correctionsu Print      ...
Electronic Workflow, v 1.0u Submit    electronic or paperu Convert    to "coded" fileu Edit   coded fileu Typeset    from ...
Author’s File in Word          Copyright © 2004 Inera Incorporated. All Rights Reserved
Coded File Example<ATL>Nuclear &gamma;-Tubulin during Acentriolar Plant Mitosis</ATL><AUG>Pavla Binarov&aacute;<SUP>a</SUP...
Electronic Workflow, v 1.0u Advantages  • Better than paper  • Avoided SGML tool limitations  • Minimized Training costsu ...
Back to the Drawing Boardu XML    first  • Convert to XML immediately  • Edit in XML  • Print from XMLu Just   in time XML...
XML First Workflowu Submit    electronic manuscriptu Convert   to XML fileu Edit   XML fileu Typeset   from XMLu Proof   a...
Advantages and Disadvantagesu Advantages  • Only one file conversion  • File is continually parsedu Disadvantages  • Tools...
Tiptoeing Through the Tagsu   Print Version    Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom ...
Just-In-Time XMLu Gradual   enrichment  • Only necessary tags for task at handu Keep   editors focused on text  • Automate...
Just-In-Time XML Workflowu Submit    electronic manuscriptu Clean   up and style paragraphsu Edit   in Microsoft Wordu Typ...
Just-In-Time Editing          Copyright © 2004 Inera Incorporated. All Rights Reserved
Proofing Without Tagging            Copyright © 2004 Inera Incorporated. All Rights Reserved
Just-In-Time XML Compositionu Lightweight   XML citation  …public.(<xref>1</xref>-<xref>3</xref>)u Final   XML citation  …...
Advantages and Disadvantagesu Advantages  • Editors work in Microsoft Word  • Lower training costs  • Freelance editors ar...
The Benefitsu Costs   are lower  • Copy-editing is faster  • Typesetting is more accurateu Quality   is higher  • Print qu...
Conclusionsu XML   is not just about tagsu XML   is about new workflows  • Lower costs  • Higher quality  • Faster Product...
Questions?   Bruce Rosenblum   Inera Incorporated   +1 (617) 969 - 3053brosenblum@inera.com     www.inera.com           Co...
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Transcript of "19 bruce rosenblum"

  1. 1. XML and the Production Process Presented by Bruce D. Rosenblum CEO Inera Incorporated SSP Technology Blitz, 18 November 2004 Copyright © 2004 Inera Incorporated. All Rights Reserved
  2. 2. A Little Historyu Gutenbergu Oldenburgu Linotypeu Photonu PostScript Copyright © 2004 Inera Incorporated. All Rights Reserved
  3. 3. Last Fifteen Years…u More change than the last 500u Starting points are different • 1989: Paper • 2004: Electronic filesu Ending points are different • 1989: Print • 2004: Print, PDF, CD-ROM, XML, HTML Copyright © 2004 Inera Incorporated. All Rights Reserved
  4. 4. New Technologiesu New Opportunities • Present more dynamic content • Create new products • Require new workflows • Fundamentally transform publishing Copyright © 2004 Inera Incorporated. All Rights Reserved
  5. 5. How Radical?uA profound revolution in publishing Copyright © 2004 Inera Incorporated. All Rights Reserved
  6. 6. How Radical?uA profound revolution in publishingu The reign of the Jacobins… Copyright © 2004 Inera Incorporated. All Rights Reserved
  7. 7. New Challengesu Choices? • Change Copyright © 2004 Inera Incorporated. All Rights Reserved
  8. 8. New Challengesu Choices? • Change • Or die… Copyright © 2004 Inera Incorporated. All Rights Reserved
  9. 9. XML Is Not Easyu XML requires • New workflow • New tools • New trainingu XML is a software issue Copyright © 2004 Inera Incorporated. All Rights Reserved
  10. 10. What XML Is and Doesu XML is a meta languageu XML drives workflowu XML drives the business processesu XML drives new productsu XML drives new knowledge Copyright © 2004 Inera Incorporated. All Rights Reserved
  11. 11. The XML Dreamu Authors submit XML manuscriptsu Editors edit XML manuscriptsu XML single-source publication • Print • Web • Derivative products Copyright © 2004 Inera Incorporated. All Rights Reserved
  12. 12. The Electronic Realityu Authors submit • Microsoft Word • Word Perfect • LaTeX Copyright © 2004 Inera Incorporated. All Rights Reserved
  13. 13. The Electronic Realityu Authors submit • Microsoft Word • Word Perfect • LaTeXu La Perfect Word Copyright © 2004 Inera Incorporated. All Rights Reserved
  14. 14. The Electronic Realityu Authors submit • Microsoft Word • Word Perfect • LaTeXu La Perfect Word — NOT! Copyright © 2004 Inera Incorporated. All Rights Reserved
  15. 15. The Author Realityu Most Authors • Do not think structure • Do not work linear • Do not like production tasksu Outside Authors • Wonderful subject matter experts • Hard to control • Hard to train and support Copyright © 2004 Inera Incorporated. All Rights Reserved
  16. 16. Workflow in Transitionu Old World Order • Paper Manuscript • Printed Journalu New World Order • Electronic Manuscript • Printed Article • PDF Article • XML Article Copyright © 2004 Inera Incorporated. All Rights Reserved
  17. 17. Case Study: Capital City Pressu Printer of scholarly journalsu Full service provideru Produced full text SGML since 1996u Clients include: • Elsevier Science • Blackwell Science Copyright © 2004 Inera Incorporated. All Rights Reserved
  18. 18. Original Paper Workflowu Submit and edit on paperu Keyboard for typesettingu Proofu Typeset correctionsu Print Copyright © 2004 Inera Incorporated. All Rights Reserved
  19. 19. Electronic Workflow, v 1.0u Submit electronic or paperu Convert to "coded" fileu Edit coded fileu Typeset from coded fileu Re-key tables and mathu Proof and typeset correctionsu Print and create PDFu Create SGML Copyright © 2004 Inera Incorporated. All Rights Reserved
  20. 20. Author’s File in Word Copyright © 2004 Inera Incorporated. All Rights Reserved
  21. 21. Coded File Example<ATL>Nuclear &gamma;-Tubulin during Acentriolar Plant Mitosis</ATL><AUG>Pavla Binarov&aacute;<SUP>a</SUP>*, V&ecaron;ra Cenklov&aacute;<SUP>b</SUP>, Bettina Hause<SUP>c</SUP>, Elena Kub&aacute;tov&aacute;<SUP>a</SUP>, Martin Lys&aacute;k<SUP>b</SUP>, Jaroslav Dole&zcaron;el<SUP>b</SUP>, L&aacute;szl&oacute; B&ouml;gre<SUP>d</SUP>, and Pavel Dr&aacute;ber<SUP>e</SUP></AUG><AFF><SUP>a</SUP>Institute of Microbiology, Academy of Sciences of the Czech Republic, V&iacute;de&ncaron;sk&aacute; 1083, 142 20 Prague 4, Czech Republic.</AFF><AFF><SUP>b</SUP>Institute of Experimental Botany, Academy of Sciences of the Czech Republic, Sokolovsk&aacute; 6, 772 00, Olomouc, Czech Republic.</AFF><AFF><SUP>c</SUP>Institute of Plant Biochemistry, P.O.Box 110432, D-06018 Halle, Germany.</AFF><AFF><SUP>d</SUP>School of Biological Sciences, Royal Holloway, University of London, Surrey, United Kingdom</AFF><AFF><SUP>e</SUP>Institute of Molecular Genetics, Academy of Sciences of the Czech Republic, V&iacute;de&ncaron;sk&aacute; 1083, 142 20 Prague 4, Czech Republic.</AFF><COR>*To whom correspondence should be addressed. E-mail <UNL>binarova@biomed.cas.cz</UNL>; fax 420-2-4752384.</COR><RRH>Running title: &gamma;-Tubulin in Plant Mitosis</RRH> Copyright © 2004 Inera Incorporated. All Rights Reserved
  22. 22. Electronic Workflow, v 1.0u Advantages • Better than paper • Avoided SGML tool limitations • Minimized Training costsu Disadvantages • Three file conversions • Error-prone editorial workflow • Errors discovered in SGML creation Copyright © 2004 Inera Incorporated. All Rights Reserved
  23. 23. Back to the Drawing Boardu XML first • Convert to XML immediately • Edit in XML • Print from XMLu Just in time XML • Edit in Microsoft Word with styles • Print from “light weight” XML • Add granularity when necessary Copyright © 2004 Inera Incorporated. All Rights Reserved
  24. 24. XML First Workflowu Submit electronic manuscriptu Convert to XML fileu Edit XML fileu Typeset from XMLu Proof and typeset correctionsu Print and create PDF Copyright © 2004 Inera Incorporated. All Rights Reserved
  25. 25. Advantages and Disadvantagesu Advantages • Only one file conversion • File is continually parsedu Disadvantages • Tools have just caught up • Training is expensive • Editors work amidst XML tags − or XML editing customization is expensive Copyright © 2004 Inera Incorporated. All Rights Reserved
  26. 26. Tiptoeing Through the Tagsu Print Version Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31–38.u XML, DTD 1 <bb id="b7"><jnlref> <au><snm>Neutra</snm><x>, </x><fnms>R.</fnms></au><x>, </x> <au><snm>Shusterman</snm><x>, </x><fnms>D.</fnms></au><x> (</x> <cd year="1991">1991</cd><x>) </x><tl>Hypotheses to explain the higher symptom rates observed around hazardous waste sites.</tl><x> </x> <pubtl>Environmental Health Perspectives</pubtl><x> </x><vid>94</vid><x>, </x> <ppf>31</ppf><x>&ndash;</x><ppl>38</ppl><x>.</x></jnlref></bb>u XML, DTD 2 <CITATION ID="rf7" URI-STATUS="NORESOLVE" BIB-STATUS="NOLINK"> Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. <ITAL>Environmental Health Perspectives</ITAL> <BF>94</BF>, 31&ndash;38.</CITATION> Copyright © 2004 Inera Incorporated. All Rights Reserved
  27. 27. Just-In-Time XMLu Gradual enrichment • Only necessary tags for task at handu Keep editors focused on text • Automate tedious tasksu Proofing without tagging • Use pattern recognition for some tagging • Pre-process XML Copyright © 2004 Inera Incorporated. All Rights Reserved
  28. 28. Just-In-Time XML Workflowu Submit electronic manuscriptu Clean up and style paragraphsu Edit in Microsoft Wordu Typeset from lightweight XMLu Proof and typeset correctionsu Enrich XMLu Print and create PDF Copyright © 2004 Inera Incorporated. All Rights Reserved
  29. 29. Just-In-Time Editing Copyright © 2004 Inera Incorporated. All Rights Reserved
  30. 30. Proofing Without Tagging Copyright © 2004 Inera Incorporated. All Rights Reserved
  31. 31. Just-In-Time XML Compositionu Lightweight XML citation …public.(<xref>1</xref>-<xref>3</xref>)u Final XML citation …public.(<xref ref-type="bibr" rid="R1">1</xref>-<xref ref-type="bibr" rid="R3">3</xref>) Copyright © 2004 Inera Incorporated. All Rights Reserved
  32. 32. Advantages and Disadvantagesu Advantages • Editors work in Microsoft Word • Lower training costs • Freelance editors are practical • Errors are caught prior to XML creationu Disadvantages • Two file conversions • Structure is enforced later Copyright © 2004 Inera Incorporated. All Rights Reserved
  33. 33. The Benefitsu Costs are lower • Copy-editing is faster • Typesetting is more accurateu Quality is higher • Print quality is improved • XML quality is improvedu Production is faster • Content is published sooner Copyright © 2004 Inera Incorporated. All Rights Reserved
  34. 34. Conclusionsu XML is not just about tagsu XML is about new workflows • Lower costs • Higher quality • Faster Productionu XML is about new opportunities • New products • New ideas Copyright © 2004 Inera Incorporated. All Rights Reserved
  35. 35. Questions? Bruce Rosenblum Inera Incorporated +1 (617) 969 - 3053brosenblum@inera.com www.inera.com Copyright © 2004 Inera Incorporated. All Rights Reserved
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