117 sem 4_a-powell


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117 sem 4_a-powell

  1. 1. Getting the SmallPublisher into the Big Deal Andrea Powell Chair, ALPSP (and Product Development Director, CABI Publishing)
  2. 2. So what’s the problem? The Big Deal is a good thing for large publishers, and for users But in the eyes of a consortia, a “small” list may be anything less than 100 titles, and may never reach the top of the pile (costly to negotiate) 30-40 publishers produce 80% of all journals, leaving a tail of many thousands Recent ALPSP survey showed that 50% of the journals came from 18% of the respondents
  3. 3. What can be done to help? A “parent” publisher or society can offer to provide consortia services to affiliates (e.g. American Institute of Physics) New entrants can establish a platform specifically designed for smaller publishers (e.g. BioOne) Journal aggregators can provide sales & marketing services on top of existing hosting arrangements (e.g. PCG’s ConsortiaLink)
  4. 4. What can be done to help? A Trade Association can facilitate a sales & marketing arrangement on behalf of its members, acting as go-between, not as a business partner (e.g. ALPSP Learned Journals Collection)
  5. 5. What is ALPSP? The Association of Learned and Professional Society Publishers ‘Shaping the Future of Learned and Professional Publishing’ 246 members from 27 countries (cf. 129 in 1997) Full members (160) are all not-for-profit publishers
  6. 6. The typical ALPSP member Small portfolio of journals (3-5 is typical) Limited staff resources UK-based (but increasingly international) Often the publisher of the best quality and most highly cited titles in their discipline Relied upon to generate profits to fund other Society activities, for the good of the scholarly community
  7. 7. How can ALPSP help? By providing information, advice and support via seminars and the website By bringing together a wide range of not- for-profit publishers to create a critical mass of journals By facilitating access to consortia through its Learned Journals Collection
  8. 8. The ALJC- how did we get here? Seminar on ‘selling to consortia’ in September 2000 Internal discussions 2000/1 Round table discussion (small NFP publishers) in February 2002 Round table discussion (librarians) in April 2002 Member survey late summer 2002 ICOLC discussions late 2002
  9. 9. The ALJC- how did we get here? John Cox Associates appointed late 2002, delivering report in January 2003 Meetings held at ALA Midwinter with likely partner candidates Tender document sent out February Three proposals received and assessed by panel Interviews and selection made April 2003
  10. 10. The ALJC - latest situation Swets Blackwell appointed as Business Partner to handle sales & administration Launch meeting held in London, 1st May Publicity campaign well under way Publishers must sign up by 31st July Initial three-year deal, starting with 2004 subscription year Aiming for at least 100 titles in year one
  11. 11. The ALJC - how will it work? Swets to sell content as a single package or as three subsets: - medicine & life science - science & technology - arts, humanities & business SwetsWise gateway will provide single point of access to all content (but hosting location is irrelevant) E-only deal - print sales are up to the publisher
  12. 12. Revenue sharing algorithm Swets to calculate price to customer, and to distribute net revenue (after their commission) to publishers Revenue to be shared taking into account: - previous 3 years’ sales - number of titles included - 10% to be shared equally between all
  13. 13. Key benefits to participants Access to global sales & marketing team Discounts for online hosting with Extenza, if required Share of revenue even where there were no previous sales Good reason to join the pre-eminent international trade association for not-for- profit publishers!
  14. 14. The responses so far...“While it remains to be seen what the take- up of the collection will be among consortia, there can be no doubt how valuable such a development could be for a journals market increasingly dominated by large players. This is just what trade associations are for.” - Electronic Publishing Services
  15. 15. The responses so far...“A very welcome development for both publishers and libraries. The “clumping” of e-access to titles from the larger publications and the digital exclusion that it has generated for the smaller publishers has been one of the least welcome side effects of the e-journal revolution” - UKSG Serials-eNews
  16. 16. The responses so far... JISC (Joint Information Services Committee) keen to negotiate with ALPSP as one of its 10 key “publishers” for the next round of NESLI (National Electronic Site Licence Initiative) licences (from 2004)
  17. 17. The responses so far...“If the thousands of small publishers that publish some of the most important journals are to survive as independent entities, then they not only need to be online, they need a route to market…..Overall the industry will watch this initiative with interest.” - Chris Beckett, Scholarly Information Strategies Ltd
  18. 18. For more information… Visitwww.alpsp-collection.org Contact your Swets Blackwell representative Contact Sally Morris, Secretary General of ALPSP - sec-gen@alpsp.org