0
Publishing for the Google       Generation                   Vikram Savkar              Nature Publishing Group
There are underlying differencesbetween how the google generationthinks about content and how previousgenerations have tho...
Three Drivers of Change• Search engines• Crowd-sourced content• Free information
The shift in the information landscapehas resulted in a profoundly changedmindset.
The New Mindset• Search engines                     Parallel rather than• Crowd-sourced      structured access  content• F...
The New Mindset• Search engines                     Convenience• Crowd-sourced  content• Free information
The New Mindset• Search engines• Crowd-sourced  content            Free• Free information
Successful Publishing•   Parallel access•   Punchy and need-oriented•   Convenient•   Affordable
Caveat The ‘Google Generation’ is not a         monolith
Modern Publishing Success         Stories
Facebook           Turned students           into publishers
YouTube and Twitter                      Made                      information short                      and punchy
E-mail / IM Added social velocity to information
More Traditional Publishers     Making Progress
Academic Earth
Wiley Plus
Nature Publishing Group            www.nature.com/scitable
Notes on Rising to the Challenge•   Google generation is more in the driver seat than ever    before•   Google generation ...
Specifics• Content is king . . . Protect it• Don’t repurpose, reconceive• Partner . . . There is strength in numbers      ...
Upcoming SlideShare
Loading in...5
×

1 c.1

99

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
99
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "1 c.1"

  1. 1. Publishing for the Google Generation Vikram Savkar Nature Publishing Group
  2. 2. There are underlying differencesbetween how the google generationthinks about content and how previousgenerations have thought aboutcontent.
  3. 3. Three Drivers of Change• Search engines• Crowd-sourced content• Free information
  4. 4. The shift in the information landscapehas resulted in a profoundly changedmindset.
  5. 5. The New Mindset• Search engines Parallel rather than• Crowd-sourced structured access content• Free information Punchy rather than sustained
  6. 6. The New Mindset• Search engines Convenience• Crowd-sourced content• Free information
  7. 7. The New Mindset• Search engines• Crowd-sourced content Free• Free information
  8. 8. Successful Publishing• Parallel access• Punchy and need-oriented• Convenient• Affordable
  9. 9. Caveat The ‘Google Generation’ is not a monolith
  10. 10. Modern Publishing Success Stories
  11. 11. Facebook Turned students into publishers
  12. 12. YouTube and Twitter Made information short and punchy
  13. 13. E-mail / IM Added social velocity to information
  14. 14. More Traditional Publishers Making Progress
  15. 15. Academic Earth
  16. 16. Wiley Plus
  17. 17. Nature Publishing Group www.nature.com/scitable
  18. 18. Notes on Rising to the Challenge• Google generation is more in the driver seat than ever before• Google generation is hypercritical of insincerity• Google generation has the same goals, but values different tools• By the time they care about scholarly publishing, they won’t quite be the ‘Google generation’
  19. 19. Specifics• Content is king . . . Protect it• Don’t repurpose, reconceive• Partner . . . There is strength in numbers • Hire young people • Build management expertise in evolution
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×