Nature Publishing Group www.nature.com/scitable
Notes on Rising to the Challenge• Google generation is more in the driver seat than ever before• Google generation is hypercritical of insincerity• Google generation has the same goals, but values different tools• By the time they care about scholarly publishing, they won’t quite be the ‘Google generation’
Specifics• Content is king . . . Protect it• Don’t repurpose, reconceive• Partner . . . There is strength in numbers • Hire young people • Build management expertise in evolution
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