09102013 ssp webinar_eliminatingprintpresentation_richdodenhoff
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09102013 ssp webinar_eliminatingprintpresentation_richdodenhoff

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09-10-2013 SSP Webinar SSP-Web Seminar 3: Eliminating Print...really?! - Rich Dodenhoff Presentation

09-10-2013 SSP Webinar SSP-Web Seminar 3: Eliminating Print...really?! - Rich Dodenhoff Presentation

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  • 1. American Society for Pharmacology and Experimental Therapeutics • Founded in 1908 • Four peer-reviewed journals: • Journal of Pharmacology and Experimental Therapeutics (1909) • Pharmacological Reviews (1949) • Molecular Pharmacology (1965) • Drug Metabolism and Disposition (1973) Decision to drop print was primarily financial and staff driven
  • 2. • ASPET members not required to subscribe to the Society’s journals • Print subscriptions not included with membership • Member subscriptions minimal – – 200 to 575 per journal in 1989 – 65 to 90 per journal in 2011 • Journals went online in 1997 • Online access a member benefit starting 2003 • Journals provide 84% of earned income (2012) Background
  • 3. • Online-only subscriptions offered starting 2001 • Outpaced print w/online starting 2008 • Nonmember individual subscriptions discontinued effective 2009 • All back issues online 2005-2006 • Advertising relatively low – 3% of income • LOCKSS and CLOCKSS participation • Mobile device version added 2011 – expanded reach to developing countries (more mobile devices than desktop computers) Other Factors
  • 4. Print-Based Income Print w/online subscriptions where online access was never activated (assumed these would be lost) Print Advertising Back Issue Sales Print-Based Costs Printing Color Figures Postage Back Issue Storage Claims for Missing Issues On Balance were greater than
  • 5. Still…
  • 6. When was the last time you used a print journal? Uh….yeah….right. Drop print.
  • 7. Publicize • Members – society newsletter • Email announcements sent from online journals • Announcements/banner ads on online journal sites • Letter to subscription agents • Prominent announcement on renewal invoices • Banner on cover of last three print issues • Contact subscribers who have not activated online version No matter what you do, some people will not get the message.
  • 8. • Cost per page 21% lower • Free and unlimited color figures • Continuous publication • No claims • No print constraints: – “Article of the future” – Graphic tables of contents – Animated covers – Eliminate covers? • Perception of online-only journals Probably not an issue for authors any more Is an issue for Chinese institutional subscribers • Countries with poor internet access • Advertising – but changing Pros Cons Online Only Starting with January 2012 Issues
  • 9. THANKS! Rich Dodenhoff ASPET Journals Director rdodenhoff@aspet.org