09102013 ssp webinar_eliminatingprintpresentation_judithjansen


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09-10-2013 SSP Webinar SSP-Web Seminar 3: Eliminating Print...really?! - Judith Jansen Presentation

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  • 1. The Society was formed in 1967 “…to promote the study of reproduction by fostering interdisciplinary communication within the science, by holding conferences, and by publication of meritorious studies…”2. SSR currently has about 2200 members engaged in basic and clinical research in reproductive biology3. Our monthly journal, Biology of Reproduction, was first published in 1969; it consists of peer-reviewed research and reviews4. The Publications Committee is responsible for establishing editorial policies and it has fiscal and managerial oversight of the journal. Staff size: overall, 8 – 2.5 positions devoted to publications and includes the journal and all Society publications, including the web site.
  • The publishing wind was at our backs .. grant money for research, innovation in science, in publishing,1. Revenue sources: Institutional subscriptions; page and color charges for authors, with lower fees for SSR members (no change) – minimal income from advertising2. 1998: online and print versions free to SSR members as a benefit of membership (3400 members in 1998) – subscription to the Journal had always been a benefit of membership; online access free with print subscriptions for institutional subscribers ; back issues free to all after 12 months3. 2002: Authors’ manuscripts published online (Papers in Press) & freely available within two weeks of acceptance.4. Between 2002 and 2004, all back content was digitized (PDFs) and made freely available online.
  • 1. Although subscription revenue remained stable (no change to subscription model), SSR’s membership numbers were shrinking.2. Increased number of submissions and features added to the online journal increased staff & editorial costs
  • Contradictions….Decline in subscriptions (print & online) by institutional subscribersDecline in membership 30%)Continued increases in editorial & production costs Continued demands for new featuresSignificant increases in Impact Metrics (ISI 2012 jcr Science Edition, June 2013): 4.027 impact factor; 4.139 five-year impact factor; >10.0 cited half life.Significant increases in successful requests for pages
  • Most easily identified cost center was printing (composition also costly, but necessary)1. Transfer the cost of producing a print product to the end user.2. Allocate resources to new goals & features, e.g., mobile app, etc., rather than 3. We decided to rejoin BioOne collection to reach markets that could not afford subscription fees.4. Dues were increased substantially for SSR members…to help cover the cost of servicing the subscriptions.New Business Model - online access as a benefit of membership (~2200 members); print purchased at cost. Publication Charges - members pay less than do non-member authors for articles published under access control; authors’ choice―open access option at higher cost.Number of Institutional subscriptions - not bundled: online, 399; print, 118. . Our content is marketed to library consortia through ISPG
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  • Q4 2011 - Development and testing for continuous publication. PoD and Mobile journal site development begins.Q1 2012 - Continuous publication begins; publishing weeklyDevelopment and costs for POD and Mobile journal site approvedQ1-2 – POD finalizedQ2-3 – Mobile journal site finalizedAnd finally at our 2012 meeting the mobile site was launched.So in about one year, we determined, planned and implemented this new strategy
  • Everything you needed to know before you started, but didn’t…..needed to identify “services” that were time sinks, and eliminate them when possible.1. Article numbering – pages are numbered within the article2. We post every Thursday3. Cost to authors – transition from a page charge to Author Pays - Choice4. Discontinued Agency Discount5. The back-end: getting the digital article-by-article issue to the digital press6. Examining the break-even points (fewest number of sales to cover cost of printing one issue)7. Creating the storefront for print purchases
  • 1. Previously, the print product was available on the 20th of the month preceding the issue month; with continuous publication, the print product for the issue month does not close until the end of the month and, thus, is not available on the digital press for several weeks. 2. This shift caused a lot of confusion for subscribers, even though the impending changes were communicated to members and subscribers.3. Print was produced for those who needed/desired it and were willing to pay a premium price.
  • 1. Our digital offering includes cover gallery, videos, interviews, and other supplementary data, etc.2. The future: develop a print process whereby users can select articles and compile their own bound collections.
  • 1….so does staff!2. The future of continuous publication will be to discontinue “publish ahead of print” and shift efforts to publishing the final article within two weeks of acceptance.3. Full-color, PoD is easy to support; transitions from digital to print readily…Do we need to print in color?4. Even on a digital press….color is very expensive.
  • 09102013 ssp webinar_eliminatingprintpresentation_judithjansen

    1. 1. Society for the Study of Reproduction Eliminating Print... really?! Judith Jansen Executive Director SSP 2013 Webinar #3
    2. 2.  Formed in 1967  ~2,200 members worldwide  Biology of Reproduction (BOR)  SSR’s Publications Committee ◦ Responsible for editorial policies ◦ Fiscal and managerial oversight Society for the Study of Reproduction
    3. 3.  1969 – 1998: Supported by institutional subscriptions, publication charges, percentage of membership dues  1998 – Introduced online publication with HighWire Press; issues free after 12 months  2002 – Papers in Press (publish ahead of print)  2002 – 2006 ◦ Digitized all back content (1969 -1998) & made it freely available
    4. 4.  Institutional subscriptions stable  BOR - highest-impact journal publishing basic research in reproductive sciences  Depositing data in CrossRef  Member of LOCKSS Program and CLOCKSS Archive  50% increase in number of submissions  2,500+ pages published per year
    5. 5. Although new features increased the Journal’s appeal - did not generate revenue  Significant increases in Impact Metrics  Significant increases in successful requests for pages  Significant decline in subscriptions  Significant decline in number of members  No change in number of submissions  Escalation in costs, i.e., free content continues to build and consume resources
    6. 6.  Transfer the cost of print to end users  Go green  Allocate resources to new features  Rejoin BioOne collection  Encourage library consortial sales through ISPG
    7. 7.  Winter/Spring 2011: information gathering to explore several initiatives ◦ continuous publication ◦ mobile journal site ◦ print-on-demand (PoD)  Summer 2011: Board of Directors approval for all three initiatives  Development began with Allen Press and HighWire Press for PoD and continuous publication (respectively)
    8. 8.  Q4 2011 ◦ Development and testing  Q1 2012 ◦ Continuous publication begins ◦ Development and costs for PoD and mobile journal site approved  Q1-2012 ◦ PoD finalized  Q2-3 ◦ Mobile journal site finalized  Aug 2012 ◦ Mobile site launched at SSR annual meeting
    9. 9.  Introduce article numbering  Decide on posting schedule  Determine costs to authors  Discontinue agency discount  Work through the details of back-office and vendor support  Examine the break-even points  Create the storefront
    10. 10.  Create new production schedule for print issues  Fully establish the online version of BOR as the “journal of record” and the print product as the “afterthought” in readers’ minds  Develop the PoD storefront for those readers willing to pay a premium for print
    11. 11.  Print is not missed!  Highlight and expand digital content features and products  PoD – will continue as long as revenues cover costs  The future: customized, personalized collections
    12. 12.  Authors like the continuous publication model ◦ The future: shift efforts away from “publish ahead of print”  Full color PoD ◦ Easy to support ◦ Still expensive ◦ Do we need to print in color?
    13. 13. Thank you Questions? Judith Jansen ssradmin@ssr.org Executive Director Society for the Study of Reproduction