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SSP Webinar Competitive Strategies for Launching or Repositioning your Publication - Diana L. Pesek Presentation

SSP Webinar Competitive Strategies for Launching or Repositioning your Publication - Diana L. Pesek Presentation

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    04092013 competitivestrategies dianapesek 04092013 competitivestrategies dianapesek Presentation Transcript

    • COMPETITIVE STRATEGIES FORREPOSITIONING YOUR JOURNALDiana L. PesekJournals ManagerApril 9, 2013
    • PSUP JOURNAL PROGRAM In 2011, PSUP published 13 journals In 2013, PSUP will publish 30 journals
    • REVIEW OF JOURNAL PROGRAM Journals Publishing On Time Journals Not Publishing On Time Reasons Consequences
    • REPOSITIONING CASE STUDYHistory 1946 – Journal started by State University of Iowa 1949 – Acquired by The University of Chicago Press 1961 – Acquired by Penn State University Press
    • REPOSITIONING CASE STUDYJournal Characteristics Respected journal in the field of higher education Good subscriber retention On time publication 10% acceptance rate – attracted submissionsfrom senior faculty
    • REPOSITIONING CASE STUDYChanges in the JournalStarted publishing erraticallyNo longer attracted appropriate submissionsFocus of articles too narrowWhere junior faculty publishedSubscriber base started to erodeOlder articles accessed more frequently
    • REPOSITIONING CASE STUDYQuestions Why didn’t the journal publish on time? Was late publication attracting the wrong type ofmanuscripts? Did lateness cause the journal to have too manyrejections and not enough acceptances? Was the editor contributing to the problem?
    • REPOSITIONING CASE STUDYProcess 2011 – PSUP Co-sponsored a Colloquium Invited thought leaders in the field of higher education fromaround the country Day 1 devoted to general discussions of the field of highereducation – current and future trends Day 2 devoted to analyzing the Journal Mission Strategy to attract appropriate content Suggestions for new editor and editorial board
    • REPOSITIONING CASE STUDYNext Steps Appointed new editor and editorial board Updated Mission Statement Editor prepared to invite content for 18 months
    • REPOSITIONING CASE STUDYBranding New Cover Design New Text Design Designed Editor Business Cards Updated Website and Editorial Manager withnew Design New Marketing Promotional Materials
    • REPOSITIONING CASE STUDYPublicity News Release NewsWise Chronicle of Higher Education Mailing List Future Contributors Advisory Board Department Heads University Presidents, Provosts, Deans, AssistantDeans, Administrators Association Presidents and Executive Directors Political Personnel Media Personnel
    • REPOSITIONING CASE STUDYMarketing Mail Hard Copy – included press release Exchange Ads Ads in PSUP print journals Ads on JSTOR Conference Exhibits