04082014 ssp webinar_ beyondcountingdownloads_kelvin saxton

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04082014 SSP Webinar: Beyond Counting Downloads - Kelvin Saxton Presentation

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04082014 ssp webinar_ beyondcountingdownloads_kelvin saxton

  1. 1. Telling StoriesWith Numbers Kelvin Saxton Project Manager SPIE Digital Library
  2. 2. Use numbers Build stories Answer questions
  3. 3. Make it meaningful
  4. 4. Characters Setting Plot
  5. 5. Users Environment Behavior
  6. 6. Who’s questions?
  7. 7. Theirs & ours
  8. 8. Usage Usage & Usage
  9. 9. Usage Behavior Site health
  10. 10. New questions
  11. 11. Content Types Communities Site Development
  12. 12. Content Types • Video & Slides • Field Guides • Data Sets Communities • Users—New conferences, authors vs researchers • Stakeholders—Conferences, corporate web site, content owners Site Development • Keeping up with Agile dev • A/B testing—editorial content, features & functionality
  13. 13. Meaningful stories… Metrics-based In context Audience-specific
  14. 14. SPIE Digital Library http://spiedigitallibrary.org Kelvin Saxton kelvins@spie.org

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