03112014 ssp webinar_printondemand_troyots
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03-11-2014 SSP Webinar Print On Demand – Troy Ots Presentation

03-11-2014 SSP Webinar Print On Demand – Troy Ots Presentation

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03112014 ssp webinar_printondemand_troyots Presentation Transcript

  • 1. Los Angeles | London | New Delhi Singapore | Washington DC WEBINAR Print on Demand (POD) Society of Scholarly Publishing Troy Ots Director, Production Systems SAGE Publications March 11, 2014
  • 2. Los Angeles | London | New Delhi Singapore | Washington DC Print on Demand vs. Traditional Inventory POD made perfect sense when we thought journals print subs were on their way out Does it still make sense?
  • 3. Los Angeles | London | New Delhi Singapore | Washington DC Traditional journals inventory ● Inexpensive to overprint ● For us, warehouse space is fairly inexpensive ● Copies on hand ● Flexibility and control over inventory ● Reasonably easy to manage Why it works
  • 4. Los Angeles | London | New Delhi Singapore | Washington DC What is the cost of POD? Printing extras = less than $1.00/copy Printing POD = more than $4.00/copy At 4 times the cost, why bother with a POD model? ● Free up warehouse space • Warehouse space costs money ● Eliminate shipping costs • Copies mail directly from the printer ● Reduce waste • Waste reduces or even eliminates savings ● Possibly more control Quantity Unit Cost
  • 5. Los Angeles | London | New Delhi Singapore | Washington DC So, what did we do?
  • 6. Los Angeles | London | New Delhi Singapore | Washington DC We moved… from this to this SAGE Printer
  • 7. Los Angeles | London | New Delhi Singapore | Washington DC Our goal: Get the best of everything! ● Eliminate the warehouse requirement ● Always have inventory ● Eliminate (or significantly reduce) waste ● Get the lowest possible unit rate ● Make it as invisible as possible
  • 8. Los Angeles | London | New Delhi Singapore | Washington DC How did we do it? Cherry picked all the best parts! ● Completely eliminated our SAGE journals warehouse ● Moved inventory management to our printers ● Limited a journals inventory life to 1 year ● Moved to zero overs for all digitally printed titles ● Reduced all other standard titles to “micro” inventory ● Backed everything up with a robust POD program
  • 9. Los Angeles | London | New Delhi Singapore | Washington DC Hybrid POD Micro inventory backed by a POD program ● Not “zero” inventory but “invisible” inventory • Invisible to external and internal customers POD Inventory 12 copies in printer’s inventory Order for 15 copies 12 from inventory + 3 POD = 15 bulk
  • 10. Los Angeles | London | New Delhi Singapore | Washington DC How does it add up? Back issue orders = 28 copies Traditional inventory model 150 copies in stock – 28 copies ordered = 150 @ $1 = $150 POD model 0 copies in stock – 28 copies ordered = 28 @ $4 = $112 Micro inventory (hybrid) model 20 copies in stock – 28 copies ordered = (20 @ $1) + (8 @ $4) = $20 + $32 = $52 Micro Inventory 65% savings over traditional inventory 53% savings over straight POD
  • 11. Los Angeles | London | New Delhi Singapore | Washington DC Impact on inventory and cost 0 20 40 60 80 100 120 140 160 2010 2013 Inventory POD 0.78 0.79 0.8 0.81 0.82 0.83 0.84 0.85 0.86 0.87 2010 2011 2012 2013 Cost per copy
  • 12. Los Angeles | London | New Delhi Singapore | Washington DC Challenges to be aware of ● It is more work than traditional inventory ● It is more work than straight POD ● ROI ● No physical copies to grab ● Requires monitoring and adjustments ● Requires reporting ● POD covers will not match your PMS covers
  • 13. Los Angeles | London | New Delhi Singapore | Washington DC Finding the right solution ● Work with your printers ● Develop a model that works for your business ● Report, track, adjust, repeat ● Be flexible and make sure your printer is flexible ● It does not have to be an “all or nothing” approach ● “One size fits all” solutions do not work
  • 14. Los Angeles | London | New Delhi Singapore | Washington DC Thank you