03112014 ssp webinar_printondemand_troyots

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03-11-2014 SSP Webinar Print On Demand – Troy Ots Presentation

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03112014 ssp webinar_printondemand_troyots

  1. 1. Los Angeles | London | New Delhi Singapore | Washington DC WEBINAR Print on Demand (POD) Society of Scholarly Publishing Troy Ots Director, Production Systems SAGE Publications March 11, 2014
  2. 2. Los Angeles | London | New Delhi Singapore | Washington DC Print on Demand vs. Traditional Inventory POD made perfect sense when we thought journals print subs were on their way out Does it still make sense?
  3. 3. Los Angeles | London | New Delhi Singapore | Washington DC Traditional journals inventory ● Inexpensive to overprint ● For us, warehouse space is fairly inexpensive ● Copies on hand ● Flexibility and control over inventory ● Reasonably easy to manage Why it works
  4. 4. Los Angeles | London | New Delhi Singapore | Washington DC What is the cost of POD? Printing extras = less than $1.00/copy Printing POD = more than $4.00/copy At 4 times the cost, why bother with a POD model? ● Free up warehouse space • Warehouse space costs money ● Eliminate shipping costs • Copies mail directly from the printer ● Reduce waste • Waste reduces or even eliminates savings ● Possibly more control Quantity Unit Cost
  5. 5. Los Angeles | London | New Delhi Singapore | Washington DC So, what did we do?
  6. 6. Los Angeles | London | New Delhi Singapore | Washington DC We moved… from this to this SAGE Printer
  7. 7. Los Angeles | London | New Delhi Singapore | Washington DC Our goal: Get the best of everything! ● Eliminate the warehouse requirement ● Always have inventory ● Eliminate (or significantly reduce) waste ● Get the lowest possible unit rate ● Make it as invisible as possible
  8. 8. Los Angeles | London | New Delhi Singapore | Washington DC How did we do it? Cherry picked all the best parts! ● Completely eliminated our SAGE journals warehouse ● Moved inventory management to our printers ● Limited a journals inventory life to 1 year ● Moved to zero overs for all digitally printed titles ● Reduced all other standard titles to “micro” inventory ● Backed everything up with a robust POD program
  9. 9. Los Angeles | London | New Delhi Singapore | Washington DC Hybrid POD Micro inventory backed by a POD program ● Not “zero” inventory but “invisible” inventory • Invisible to external and internal customers POD Inventory 12 copies in printer’s inventory Order for 15 copies 12 from inventory + 3 POD = 15 bulk
  10. 10. Los Angeles | London | New Delhi Singapore | Washington DC How does it add up? Back issue orders = 28 copies Traditional inventory model 150 copies in stock – 28 copies ordered = 150 @ $1 = $150 POD model 0 copies in stock – 28 copies ordered = 28 @ $4 = $112 Micro inventory (hybrid) model 20 copies in stock – 28 copies ordered = (20 @ $1) + (8 @ $4) = $20 + $32 = $52 Micro Inventory 65% savings over traditional inventory 53% savings over straight POD
  11. 11. Los Angeles | London | New Delhi Singapore | Washington DC Impact on inventory and cost 0 20 40 60 80 100 120 140 160 2010 2013 Inventory POD 0.78 0.79 0.8 0.81 0.82 0.83 0.84 0.85 0.86 0.87 2010 2011 2012 2013 Cost per copy
  12. 12. Los Angeles | London | New Delhi Singapore | Washington DC Challenges to be aware of ● It is more work than traditional inventory ● It is more work than straight POD ● ROI ● No physical copies to grab ● Requires monitoring and adjustments ● Requires reporting ● POD covers will not match your PMS covers
  13. 13. Los Angeles | London | New Delhi Singapore | Washington DC Finding the right solution ● Work with your printers ● Develop a model that works for your business ● Report, track, adjust, repeat ● Be flexible and make sure your printer is flexible ● It does not have to be an “all or nothing” approach ● “One size fits all” solutions do not work
  14. 14. Los Angeles | London | New Delhi Singapore | Washington DC Thank you

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