High Impact Surveys <ul><ul><li>NELINET </li></ul></ul>
Today <ul><li>Why survey </li></ul><ul><li>Developing survey goals </li></ul><ul><li>Constructing questions </li></ul><ul>...
Moodle <ul><li>Open source learning management system </li></ul><ul><li>Nearly 50 thousand registered Moodle sites </li></...
Why Survey <ul><li>When you need specific information that is know by a group people </li></ul><ul><li>To track informatio...
Survey Goals <ul><li>What do you want to know? </li></ul><ul><li>Whom do you need to ask? </li></ul><ul><li>What changes (...
Constructing Questions <ul><li>Prevent measurement and item nonresponse errors. </li></ul><ul><li>Design questions in such...
Constructing Questions <ul><li>Don't mix concepts. Use one question per concept. </li></ul><ul><li>Understand the biases i...
Constructing the Survey <ul><li>Prevent nonresponse errors by using consistent and clear design elements to delineate ques...
Survey Marketing <ul><li>Present a clear purpose for the survey and reason for contacting each group. </li></ul><ul><li>Pr...
Web Survey Tools <ul><li>Targeted e-mail marketing with follow-up. </li></ul><ul><li>Piping - Automatic pre-fill of known ...
Questions <ul><li>More on Assessment </li></ul><ul><li>Stay tuned for more courses on library planning and assessment this...
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High Impact Surveys

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Presentation on surveys for librarians.

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Transcript of "High Impact Surveys"

  1. 1. High Impact Surveys <ul><ul><li>NELINET </li></ul></ul>
  2. 2. Today <ul><li>Why survey </li></ul><ul><li>Developing survey goals </li></ul><ul><li>Constructing questions </li></ul><ul><li>Constructing the survey </li></ul><ul><li>Marketing and delivering the survey </li></ul><ul><li>Evaluating and selecting a Web survey tool </li></ul>
  3. 3. Moodle <ul><li>Open source learning management system </li></ul><ul><li>Nearly 50 thousand registered Moodle sites </li></ul><ul><li>@ ALA (classes.ala.org) </li></ul>
  4. 4. Why Survey <ul><li>When you need specific information that is know by a group people </li></ul><ul><li>To track information over time </li></ul><ul><li>To make operational/strategic decisions. </li></ul>
  5. 5. Survey Goals <ul><li>What do you want to know? </li></ul><ul><li>Whom do you need to ask? </li></ul><ul><li>What changes (1) are you willing to make and (2) are within your power? </li></ul>
  6. 6. Constructing Questions <ul><li>Prevent measurement and item nonresponse errors. </li></ul><ul><li>Design questions in such a way that the visual elements aid respondents to provide an answer, but do not bias answers. </li></ul><ul><li>Use meaningful scales and allow respondents to distinguish between &quot;neutral&quot; and &quot;no opinion&quot; or &quot;don't know.&quot; </li></ul><ul><li>Use neutral question language. </li></ul>
  7. 7. Constructing Questions <ul><li>Don't mix concepts. Use one question per concept. </li></ul><ul><li>Understand the biases involved in multiple choice. </li></ul><ul><li>Minimize and explain requests for private information. </li></ul><ul><li>Reduce selection bias by constraining responses with multiple choice. </li></ul><ul><li>Recognize the effort involved to recall past information. </li></ul><ul><li>Consider question language that may be reused in future surveys for simple comparisons and time series analysis. </li></ul>
  8. 8. Constructing the Survey <ul><li>Prevent nonresponse errors by using consistent and clear design elements to delineate questions, answer blanks and navigation for branching/skip patterns. </li></ul><ul><li>Order questions (most important/salient first) and group related questions. </li></ul><ul><li>Provide an estimate of the time involved to complete the survey. </li></ul><ul><li>Test the survey. </li></ul>
  9. 9. Survey Marketing <ul><li>Present a clear purpose for the survey and reason for contacting each group. </li></ul><ul><li>Prevent coverage errors. </li></ul><ul><li>Craft a series of strategic communications to deliver and encourage participation in the survey. </li></ul><ul><li>Pretest to uncover unforeseen problems. </li></ul><ul><li>Incentives and motivation? Surveys as social exchange. </li></ul>
  10. 10. Web Survey Tools <ul><li>Targeted e-mail marketing with follow-up. </li></ul><ul><li>Piping - Automatic pre-fill of known information about respondent and answers to previous questions. </li></ul><ul><li>Branching - Ability to program skip logic to questions. </li></ul><ul><li>PIN numbers or other means to prevent/discourage duplicate submissions. </li></ul><ul><li>Incentives - Ability to offer prize registration. </li></ul><ul><li>Reporting features including cross-tab analysis, charts/graphs and data export. </li></ul>
  11. 11. Questions <ul><li>More on Assessment </li></ul><ul><li>Stay tuned for more courses on library planning and assessment this fall and spring. </li></ul><ul><li>Stay in touch </li></ul><ul><li>Stephen Spohn [email_address] </li></ul><ul><li>Thank you </li></ul><ul><li>Thanks for your time! Let us know about your successes and challenges delivering surveys at your organization. </li></ul>

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