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High Impact Surveys
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High Impact Surveys



Presentation on surveys for librarians.

Presentation on surveys for librarians.



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High Impact Surveys High Impact Surveys Presentation Transcript

  • High Impact Surveys
      • NELINET
  • Today
    • Why survey
    • Developing survey goals
    • Constructing questions
    • Constructing the survey
    • Marketing and delivering the survey
    • Evaluating and selecting a Web survey tool
  • Moodle
    • Open source learning management system
    • Nearly 50 thousand registered Moodle sites
    • @ ALA (classes.ala.org)
  • Why Survey
    • When you need specific information that is know by a group people
    • To track information over time
    • To make operational/strategic decisions.
  • Survey Goals
    • What do you want to know?
    • Whom do you need to ask?
    • What changes (1) are you willing to make and (2) are within your power?
  • Constructing Questions
    • Prevent measurement and item nonresponse errors.
    • Design questions in such a way that the visual elements aid respondents to provide an answer, but do not bias answers.
    • Use meaningful scales and allow respondents to distinguish between "neutral" and "no opinion" or "don't know."
    • Use neutral question language.
  • Constructing Questions
    • Don't mix concepts. Use one question per concept.
    • Understand the biases involved in multiple choice.
    • Minimize and explain requests for private information.
    • Reduce selection bias by constraining responses with multiple choice.
    • Recognize the effort involved to recall past information.
    • Consider question language that may be reused in future surveys for simple comparisons and time series analysis.
  • Constructing the Survey
    • Prevent nonresponse errors by using consistent and clear design elements to delineate questions, answer blanks and navigation for branching/skip patterns.
    • Order questions (most important/salient first) and group related questions.
    • Provide an estimate of the time involved to complete the survey.
    • Test the survey.
  • Survey Marketing
    • Present a clear purpose for the survey and reason for contacting each group.
    • Prevent coverage errors.
    • Craft a series of strategic communications to deliver and encourage participation in the survey.
    • Pretest to uncover unforeseen problems.
    • Incentives and motivation? Surveys as social exchange.
  • Web Survey Tools
    • Targeted e-mail marketing with follow-up.
    • Piping - Automatic pre-fill of known information about respondent and answers to previous questions.
    • Branching - Ability to program skip logic to questions.
    • PIN numbers or other means to prevent/discourage duplicate submissions.
    • Incentives - Ability to offer prize registration.
    • Reporting features including cross-tab analysis, charts/graphs and data export.
  • Questions
    • More on Assessment
    • Stay tuned for more courses on library planning and assessment this fall and spring.
    • Stay in touch
    • Stephen Spohn [email_address]
    • Thank you
    • Thanks for your time! Let us know about your successes and challenges delivering surveys at your organization.