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High Impact Surveys

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Presentation on surveys for librarians.

Presentation on surveys for librarians.

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    High Impact Surveys High Impact Surveys Presentation Transcript

    • High Impact Surveys
        • NELINET
    • Today
      • Why survey
      • Developing survey goals
      • Constructing questions
      • Constructing the survey
      • Marketing and delivering the survey
      • Evaluating and selecting a Web survey tool
    • Moodle
      • Open source learning management system
      • Nearly 50 thousand registered Moodle sites
      • @ ALA (classes.ala.org)
    • Why Survey
      • When you need specific information that is know by a group people
      • To track information over time
      • To make operational/strategic decisions.
    • Survey Goals
      • What do you want to know?
      • Whom do you need to ask?
      • What changes (1) are you willing to make and (2) are within your power?
    • Constructing Questions
      • Prevent measurement and item nonresponse errors.
      • Design questions in such a way that the visual elements aid respondents to provide an answer, but do not bias answers.
      • Use meaningful scales and allow respondents to distinguish between "neutral" and "no opinion" or "don't know."
      • Use neutral question language.
    • Constructing Questions
      • Don't mix concepts. Use one question per concept.
      • Understand the biases involved in multiple choice.
      • Minimize and explain requests for private information.
      • Reduce selection bias by constraining responses with multiple choice.
      • Recognize the effort involved to recall past information.
      • Consider question language that may be reused in future surveys for simple comparisons and time series analysis.
    • Constructing the Survey
      • Prevent nonresponse errors by using consistent and clear design elements to delineate questions, answer blanks and navigation for branching/skip patterns.
      • Order questions (most important/salient first) and group related questions.
      • Provide an estimate of the time involved to complete the survey.
      • Test the survey.
    • Survey Marketing
      • Present a clear purpose for the survey and reason for contacting each group.
      • Prevent coverage errors.
      • Craft a series of strategic communications to deliver and encourage participation in the survey.
      • Pretest to uncover unforeseen problems.
      • Incentives and motivation? Surveys as social exchange.
    • Web Survey Tools
      • Targeted e-mail marketing with follow-up.
      • Piping - Automatic pre-fill of known information about respondent and answers to previous questions.
      • Branching - Ability to program skip logic to questions.
      • PIN numbers or other means to prevent/discourage duplicate submissions.
      • Incentives - Ability to offer prize registration.
      • Reporting features including cross-tab analysis, charts/graphs and data export.
    • Questions
      • More on Assessment
      • Stay tuned for more courses on library planning and assessment this fall and spring.
      • Stay in touch
      • Stephen Spohn [email_address]
      • Thank you
      • Thanks for your time! Let us know about your successes and challenges delivering surveys at your organization.