Scott Spaulding DVM
Badger Veterinary Hospital –
CEO
Janesville, Wisconsin
Funding Sources – None
Financial Interests – None
Conflict of Interest - None
Relevance to Clinical Practice
•

Low Cost Marketing

•

Facilitate Word Of Mouth Referral

•

Educate Clients and Prospec...
How Many People Use
Facebook 2013
•

500 Million People Now Use FB

•

250 Million Log In Each Day

•

Each User Has An Av...
How Many People Use
Facebook 2013
•

People Spend 700 Billion Minutes Per
Month

•

1 Million Active Advertisers

•

They ...
How Many People Use
Facebook 2013
•

2 Billion Connections Between Local
Business and People

•

645 Million Views

•

13 ...
Wiggles
Successful Marketing with Facebook
• Have a Business Page and Use it Regularly
• Personal Pages - Doctors & Staff
• Consis...
Facebook Page Basics
• Rotate Cover Photos Frequently
• Engage Your Clients/Audience
• Get More Likes
• Encourage Audience...
Sample Cover Photos
• Cover photos should brand your practice
• Cover photo size is 850 x 315 pixels
• Rotate frequently
For The Practice
• Post 3-5 Times Daily (not at one time)
• Post Before and After Photos (include x-rays)
• Post Videos
• ...
For The Practice
• Post About the Local Rescue or Humane Society
• Ask Engaging Questions
• Capture Your Audience’s Emotio...
Staff’s Dog Bloat Surgery
Client Apartment Fire
Event Invitations
C-Section
Equine Seminar Follow Up
Blog Post
Procedure Before & After
Name That Puppy
Introduce Staff Members
Client: Newfi’s Make It On Animal Planet
Client: How To Care for Tick Removal
Personal Pages
• Post Daily
• Post Respectably
• Post Things You’re Interested In
• Post Images
• Share Posts from Busines...
Managing Your Page
• Primary Staff Member Designated to Post
• Have a Small Number of Administrators (Owner a
Must)
• Impl...
Managing Your Page
• Respond to Any Adverse Comments
• Use Your Insights
• Manage Growth
• Use to Determine Best Types of ...
In Our Market
Badger Vet has 957 likes
Practice 2 has 419 likes
Practice 3 has 109 likes
Practice 4 has 16 likes
Practice ...
It’s Simple and Effective
• It’s One of the Least Expensive
Marketing Opportunities You Can Find
• It Builds Relationships...
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention
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Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention

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This is the presentation given to the AAEP regarding how Facebook is used in our veterinary practice.

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Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention

  1. 1. Scott Spaulding DVM Badger Veterinary Hospital – CEO Janesville, Wisconsin
  2. 2. Funding Sources – None Financial Interests – None Conflict of Interest - None
  3. 3. Relevance to Clinical Practice • Low Cost Marketing • Facilitate Word Of Mouth Referral • Educate Clients and Prospective Clients • Improves Client Relations • Enhances SEO & Google Rank
  4. 4. How Many People Use Facebook 2013 • 500 Million People Now Use FB • 250 Million Log In Each Day • Each User Has An Average of 130 Friends • 250 Million Access FB Through Mobile Devices
  5. 5. How Many People Use Facebook 2013 • People Spend 700 Billion Minutes Per Month • 1 Million Active Advertisers • They Advertise at Least Once In The Last 28 Days
  6. 6. How Many People Use Facebook 2013 • 2 Billion Connections Between Local Business and People • 645 Million Views • 13 Million Comments http://womeninbusiness.about.comm/ad/facebook/how-many-people-use-facebook.htm http://howmanyarethere.net/how-many-facebook-users-are-there/
  7. 7. Wiggles
  8. 8. Successful Marketing with Facebook • Have a Business Page and Use it Regularly • Personal Pages - Doctors & Staff • Consistent Posts • Timely Responses • Social Media Policy
  9. 9. Facebook Page Basics • Rotate Cover Photos Frequently • Engage Your Clients/Audience • Get More Likes • Encourage Audience to Share Posts • Encourage Audience to Like Business Page
  10. 10. Sample Cover Photos • Cover photos should brand your practice • Cover photo size is 850 x 315 pixels • Rotate frequently
  11. 11. For The Practice • Post 3-5 Times Daily (not at one time) • Post Before and After Photos (include x-rays) • Post Videos • Post Educational Material • Post Newsworthy Pet Related Articles/News • Post Links to Your Blogs
  12. 12. For The Practice • Post About the Local Rescue or Humane Society • Ask Engaging Questions • Capture Your Audience’s Emotion Through Images and Video • Make Your Posts Original, Don’t Just Share Posts • Post Testimonies
  13. 13. Staff’s Dog Bloat Surgery
  14. 14. Client Apartment Fire
  15. 15. Event Invitations
  16. 16. C-Section
  17. 17. Equine Seminar Follow Up
  18. 18. Blog Post
  19. 19. Procedure Before & After
  20. 20. Name That Puppy
  21. 21. Introduce Staff Members
  22. 22. Client: Newfi’s Make It On Animal Planet
  23. 23. Client: How To Care for Tick Removal
  24. 24. Personal Pages • Post Daily • Post Respectably • Post Things You’re Interested In • Post Images • Share Posts from Business Page • Use Privacy Settings on Posts That Are Questionable
  25. 25. Managing Your Page • Primary Staff Member Designated to Post • Have a Small Number of Administrators (Owner a Must) • Implement a Social Media Policy • Respond to Client Messages
  26. 26. Managing Your Page • Respond to Any Adverse Comments • Use Your Insights • Manage Growth • Use to Determine Best Types of Posts • To Determine What You Advertise, if You Choose to Use Paid Advertising
  27. 27. In Our Market Badger Vet has 957 likes Practice 2 has 419 likes Practice 3 has 109 likes Practice 4 has 16 likes Practice 5 has 0 likes Practice 6 has no page
  28. 28. It’s Simple and Effective • It’s One of the Least Expensive Marketing Opportunities You Can Find • It Builds Relationships With Audience • It Brings Value to Your Practice

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