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Linking Social Media to Business Strategy
 

Linking Social Media to Business Strategy

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Linked In unveils how they have helped some of the world’s most recognisable brands realise both savings and successes when it comes to talent acquisition.

Linked In unveils how they have helped some of the world’s most recognisable brands realise both savings and successes when it comes to talent acquisition.

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    Linking Social Media to Business Strategy Linking Social Media to Business Strategy Presentation Transcript

    • Presented by;Ben Gould, Enterprise Sales at LinkedInMichael Field, Strategy Consultant & Founder of Next Director
    • Stand up if.. You have a LinkedIn Profile You have more than 100 connections You have visited in the last 7 days You have found a job or helped someone get a job via LinkedIn 2
    • Hays NGA.NETLinkedIn What‟s this?
    • Our Mission.Connect the world‟s professionals to makethem more productive and successful
    • The world‟s largest professional network 100M 2 150M+ 1 Average Monthly Users in Feb 2012 Members Worldwide 3 Growing faster than two members per second 13th Most visited website on the internet 1 As of February 9 „12 | comScore February 12 end | 3 comScore, January 2012
    • The value we bring to our membersIdentity. Insights. Everywhere.
    • IdentityConnect, find, and be foundYour professional profile of record 4B+ Search Queries FY 2011
    • What makes a greatLinkedIn profile? 8
    • IdentityConnect, find, and be found
    • InsightsBe great at what you do 300K 1M+ 2B+ Professional Unique Network Updates Groups Publishers Viewed Weekly Feb 2012
    • EverywhereWorking everywhere our members work 50K+ >3X Developers Increase In Weekly Mobile VisitorsOur APIs Leveraging Feb 2012
    • Creating economic opportunity for every professional Hiring Marketing Premium Solutions Solutions SubscriptionsLinkedIn Hiring Solutions:Connecting Talent with Opportunity at Massive Scale
    • The technology revolution1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2010 Newspapers Job Boards Social Networks 13
    • “Disrupting the Corporate Recruiting Market” “Even though LinkedIn‟s original vision was to become a professional social network to bring people together, it has become “the place” for professionals to network, look for jobs, and „be found‟ by employers.” “Corporate recruiters are going through an enormous transformation as they learn how to source passive candidates themselves… no matter where you go, LinkedIn is now the most powerful tool on the web for sourcing.” -- Josh Bersin, CEO, President, Bersin & Associates 14
    • Hiring Solutions Sherri Wang Michael Chen Joseph Lee
    • Hiring SolutionsPosition yourEmployer BrandAdvertise your jobsPromote yourbenefitsConnect youremployeesLeverage followers
    • LinkedIn istransforming thetalent landscape. Play video..
    • More info: talent.linkedin.com Contact Info bgould@linkedin.com michael@michaelfield.com
    • QUESTIONS?