This is a comprehensive presentation on USA tourism trends and statistics.

1. USA Tourism
Trends & Statistics
April 2013

2. Did You Know?
In US
…the travel and tourism industry generates nearly
$1.3 trillion in economic output each year?
... supports more than 8.2 million jobs?
... accounts for 24% of services exports and 8% of all exports?

3. 2009:A Difficult Year
• Inbound
Passenger fare receipts*
16 % decline ($26.4 billion)
Travel receipts**
15% decline ($93.9 billion)
Total International visitor spend
15% decline ($21.0 billion)
• Outbound
3% decline; Spending down 12 %

4. 2010:Rise In Tourism
• Inbound
Passenger fare receipts
More than 18 % rise ($30.9 billion)
Travel receipts
$103.5 billion (nearly 10% increase)
Total International visitor spend
More than $134 billion
• Outbound
2% decline; Spending up 4%

5. 2011:Record In Receipts
• Inbound
Passenger fare receipts
More than 18 % rise ($36.6 billion)
Travel receipts
More than 12% rise ($116.1 billion)
Total International visitor spend
14% rise ($152.7 billion)
• Outbound
3% decline
Increase in travel from non-traditional states
Increase in women travel

6. Travel & Tourism Contribution, 2011
• 2.7% of GDP
• 7.5 million jobs
- 5.36 million direct; 2.15 million indirect
- 1.2 million total jobs supported by international
travellers
• $1.4 trillion in travel & tourism total sales
- $814 billion direct; $555 billion indirect

7. Market Share
• 6.4%
of world travelers
• 11.3%
of world traveler spending
• Advanced economies losing market share of global arrivals to
emerging economies, especially China , Hong Kong, Malaysia,
and Thailand.

8. Busiest Airports,
Aircraft
Movements
Rank Airport City Aircraft Movements
1 Atlanta GA,US 930250
2 Chicago IL,US 878108
3 Dallas/Fortworth TX, US 650124
4 Denver Co, US 612557
5 Los Angeles, CA, US 605480
6 Beijing, CN 557167
7 Charlotte NC,US 552093
8 Las Vegas NV, US 527739
9 Houston TX, US 510242
10 Paris, FR 497763
8 of World‟s Top Ten
Busiest Airports are in
US

9. Busiest Airports,
Passenger Traffic
Rank Airport City Passengers
1 Atlanta GA,US 95462867
2 Beijing, CN 81929359
3 London, GB 70037417
4 Tokyo, JP 66795178
5 Chicago IL,US 66633503
6 Los Angeles, CA, US 63688121
7 Paris, FR 61611934
8 Dallas/Fortworth TX, US 58591842
9 Jakarta, ID 57772762
10 Dubai, AE 57684550
4 of World‟s Top Ten
Busiest Airports are
in US

10. Low Cost Carrier
Penetration
• Highest in the traditional
European and North
American markets.
• Europe has the highest
concentration - 38% of
total air travel in 2012.
• The South West Pacific
and North America
regions also have
significant LCC
penetration, with 37%
and 30% respectively.
Source: Amadeus
38.0%
36.6%
30.2%
24.9%
18.6%
13.5%
9.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
LCC share of traffic 2012

11. Top Hotel Groups
Rank Groups Hotels Rooms
2013 2013 2013
1 IHG GB 4602 675982
2 Hilton Hotels USA 3992 652378
3 Marriott International USA 3672 638793
4 Wyndham Hotel Group USA 7342 627437
5 Choice USA 6198 497023
6 Accor FRA 3515 450199
7 Starwood Hotels & Resorts USA 1121 328055
8 Best Western USA 4024 311611
9 Home Inns CHI 1772 214070
10 Carlson Rezidor Hotel Group USA 1077 166245
Source: MKG Hospitality
7 of World‟s Top 10 Hotel Groups are in US

12. Top Hotel Brands
Rank Brands Group
2013
1. Holiday Inn + Hi Express IHG GB
2. Best Western Best Western USA
3. Marriott Hotels Resorts Marriott International USA
4. Comfort Inn & Suites Choice Hotels International USA
5. Hilton Hotels & Resorts Hilton Worldwide USA
6. Hampton Inn by Hilton Hilton Worldwide USA
7. Ibis (Megabrand*) Accor FRA
8. Home Inns Home Inns CHI
9. Sheraton Hotels & Resorts Starwood Hotels USA
10. Days Inn of America Wyndham Hotel Group USA
*Ibis Hotels, Etap Hotel, All Seasons
Source: MKG Hospitality
7 of World‟s Top 10 Hotel Brands are in US

13. US Outbound

14. Outbound:
2007- 2011
• Outbound market was
down 3% in 2011
• Totaled 58.7 mn
• Travel to overseas
regions (excluding
Canada and Mexico)
declined 5 %.
64 64
61.4
60.3
58.7
55
56
57
58
59
60
61
62
63
64
65
Outbound(in
millions)

15. Top
Outbound
Destinations
• Most of the top
destinations have
witnessed a decline
in US visitor
numbers.
• UK, France have had
marginal increases in
US arrivals, compared
to 2010.
• Of the top 15, India
(+23%) and Aruba(+20%)
witnessed highest growth in
US arrivals.
2011 Country 2011 Change
Rank (000)
1 Mexico 20,084 0%
2 Canada 11,595 -1%
3 United
Kingdom 2,405 2%
4 France 1,756 1%
5 Italy 1,702 -2%
6 Dominican Rep - na
7 Germany 1,594 -8%
8 Jamaica 1,486 0%
9 China 1,108 -12%
10 Spain 1,081 12%
11 India 946 23%
12 Costa Rica 757 na
13 Hong Kong 676 -5%
14 Netherlands 649 -5%
14 Israel 649 -5%
14 Aruba 649 20%

16. Top US Airports
For Outbound
• John F Kennedy
airport of New York
tops the list.
• New York
(JFK), Miami(MIA),
Atlanta(ATL), Newark
(EWR), Los Angeles
(LAX) and Chicago
(ORD) accounted for
almost 60% of U.S.
departures
2011 Airport Overseas* Market
Rank Share
1 New York(JFK) 4,665,776 17.3%
2 Miami(MIA) 2,828,430 10.5%
3 Atlanta(ATL) 2,338,847 8.7%
4 Newark(EWR) 2,210,502 8.2%
5 Los Angeles(LAX) 2,019,626 7.5%
6 Chicago (ORD) 1,853,990 6.9%
7 Washington Dulles (IAD) 1,505,135 5.6%
8 San Francisco (SFO) 1,330,702 4.9%
9 Houston(IAH) 1,202,064 4.4%
10 Philadephia (PHL) 920,917 3.4%
* Excludes Canada and Mexico

17. Top Source
Regions
27%
23%
13%
8%
8%
Share
Middle Atlantic
South Atlantic
Pacific
East North
Central
West South
Central
Top source region was
the Middle Atlantic
States:
New York, New Jersey
and Pennsylvania
(27%)

18. Modes Of Inter - city
Transportation
Top modes of inter-city
transportation used
between destinations
were:
Airline : 33 %
Railroad: 16 %
Bus:14%
Top modes of intra-city
transit were :
Taxicab/limo : 41%
Subway/tram/bus : 18%

19. Top Leisure
Activities
• Dining in restaurants
• Shopping
• Visiting historical places
• Visiting small towns and
villages
• Sightseeing in cities
• Touring the countryside
• Visiting cultural heritage
sites.

20. Spending Abroad
• Spending by US residents
travelling abroad: $109.8
billion; up 7%
• Spending within foreign
countries: $78.7 billion, up
3 %.
• Spending on
transportation, via foreign
carriers: $31.1 billion, up
5%.
• Top countries for U.S.
spending:
Mexico ($9.3 bn)
The United Kingdom
($8.7 bn)
Canada ($7.7 bn)
Germany ($5.6 bn)
Japan ($5.0 bn)

21. Profile Of Overseas Travellers
• Advance trip decision time:
95 days, in 2011
• Airline reservation time: 63
days, in 2011
• Pre paid package usage:
grew to 13% of US travellers
in 2011.
• Percentage visiting one
destination: 65% in 2011.
• Percentage visiting three or
more destinations:16% in
2011.
• Percentage on their first
international trip: 7%, up
one point from 2010.
• The average length of trip
(number of nights) outside
US: increased to 19.6
nights in 2010, up one
night.
• Average number of
international trips taken:
2.4, same as in 2010.

22. US Inbound

23. Top 10 Source
Countries, 2011
Canada 21.3 million
Mexico 13.5 million
U.K. 3.8 million
Japan 3.3 million
Germany 1.8 million
Brazil 1.5 million
France 1.5 million
S. Korea 1.2 million
China 1.1 million
Australia 1.0 million
Highest Increase in
arrivals was from
China (+36%), Brazil
(+ 26%) and Australia
(+15%)

24. Top 10 Cities Of
North America By
International
Visitor
Spend, 2012 19.4
12.5
8.8
7.0
6.9
4.7
4.3
4.0
3.2
3.0
Visitor Spend(US$ Billion)
New York
Los Angeles
Miami
Chicago
San Francisco
Toronto
Atlanta
Washington
Houston
Vancouver
• New York Leads
(US$19.4 bn)
• Apart from Toronto and
Vancouver, all the
others are US cities.
Source: MasterCard Wordwide Insights

25. Top 10 Spenders, 2011
Canada(+15%)
$24.0 billion
Japan(+2%)
$14.8 billion
United Kingdom(+6%)
$12.0 billion
Mexico(+6%)
$9.2 billion
Brazil(+36%)
$8.5 billion

26. Top 10 Spenders, 2011
China (+47%)
$7.7 billion
Germany (+12%)
$6.3 billion
France (+18%)
$5.0 billion
Australia (+22%)
$5.0 billion
India (+10%)
$4.4 billion

27. Travel Trends

28. The Americas:
Most „Open‟
• Average 31% of the world‟s
population do not need a Visa to
visit Americas.
• 8.0% could obtain a Visa on arrival.
• 1.0% an eVisa.
(UNWTO, 28 January 2013)

29. Outbound, Long
Haul Increases
North American outbound travel
increased by 3%
• Long haul travel grows by 6%.
• The US outbound market expected
to stabilise in 2013.
(World Travel Monitor)

30. Likely To Cross
New Borders
With improved
diplomatic
relations, American
Holiday-makers likely to
visit North
Korea, Cuba, Myanmar.
(WTM Global Trends
Report, 2012)

31. Rise in Family
Travel
83% of survey respondents
plan to take at least one
vacation with family members
in 2011, up 79%.
(TripAdvisor)
37% plan to take a multi-
generational family trip in
2011.
(Hotelmarketing.com, 2011)

32. Women Travellers Increase
• Females comprised 51% of
US travellers; 39% in 2000.
• Up from 2010
• Averaged 44.2 years

33. The Next Generation Travellers
• Generation born between 1980
and 1999
• Known as Gen Y, The
Millenials, Gen Next.
• Population: 76mn Baby
Boomers vs 79 mn Millenials
now
• By 2030: 58mn Baby Boomers
vs 78 mn Millenials
The Millenials

34. The Millenials - Profile
• Instant Service & Flexibility
• Need real time information
• Shorter booking window of 75
days to 93 days
• Could prefer hostels with a
clean bed, hot shower and Wifi
• Looks for that “something
extra” in a hotel
• Demand to be integrated with
authentic local experience
• Wish to promote social
responsibility
• Lovers of pod hotel concept –
limited room size, unique
luxury design and high-tech
gadget features.
• Peer Review – a powerful
tool, social creatures online
and offline

35. Online Trends

36. Online Population
• Total Online
Population(000's),2012:
245,203 (78.1%)
• US Internet Users
- 2010: 221.0 million (71.2%)
- 2011: 229.2 million (73.2%)
- 2012: 236.9 million (74.9%)
- 2013: 244.1 million (76.5%)
- 2014: 250.7 million (77.8%)
71.20%
73.20%
74.90%
76.50%
77.80%
66.00%
68.00%
70.00%
72.00%
74.00%
76.00%
78.00%
80.00%
Internet Users

37. Top OTAs
31.6%
17.3%
12.9%
9.2%
7.6%
6.9%
2.3%
1.4% 1.1%
0.6%
Share of Page Views
Expedia Inc
Priceline.com Inc
Orbitz Worldwide
Fareportal Media
Group
Travelocity
Kayak.com Network
BookingBuddy Sites
CheapCaribbean.com
BookIt.com
AppleVacations.com

38. Internet, Leading
Travel Planning
Source Internet
Family,
friends
•
Information
brochures•
Magazine
TV
• Internet
85% among personal travellers
78% among business travellers
• Family, friends, or
colleagues
60% / 38%
• Information brochures
32% / 28%
• Magazines
24% / 25%
• TV
22% / 26%
Source: Google Study

39. Smart Phone
Penetration
• Gen Z (18-23):
95% have mobile phone
64% have smartphone
• Gen Y Millennials (24-32):
97% ; 72%
• Gen X (33-46):
95% ; 61%
• Younger boomers (47-56)
92% ; 39%
• Older boomers (57-67):
89% ; 28%
• Golden generation (68-88):
85% ; 16%

40. Increase In Travel Bookings By
Smartphones
• Travel bookings made through mobiles to reach $25 Billion
by 2014
• Mobile revenue will be 18% of the online market and 8% of
the total travel market.
• In 2012, 22% of the total travel bookings/purchases are
from mobile websites, 12% from native apps and the rest
from non-mobile sources.

41. Forecast, Outbound
• Outbound market expected to stabilise in 2013 after
declining in 2012
• IPK forecasts zero growth for US outbound travel next year.
• The key trend in the North American outbound market is
more travel within the region
Source: IPK International

42. Forecast, Inbound
• Inbound forecast to grow over the period, 2011 – 2017
• From the Caribbean (+3%) , Asia (+64%), South America
(+60 %), Oceania (+41%).
• Countries with the largest total growth percentages:
China (+259%), Brazil (+83%), Argentina (+67%),
South Korea (+51 %), India (+47%), Australia (+46%),
Venezuela (+45%).
• North America world region will account for largest
proportion of the total visitor growth of nearly 18 million
visitors (42%).

43. References
• U.S. Department of Commerce, International Trade
Administration, Manufacturing and Services
• Office of Travel and Tourism Industries
• U.S. Department of Commerce, Bureau of Economic Analysis
• Statistics Canada
• Banco de Mexico
• U.N. World Tourism Organization
• MKG Hospitality
• Courtesy for images
www.123rf.com;, Wikipedia, www.sxc.hu, www.telegraph.co.uk,
www.womenbizlife.com

44. Disclaimer
The report is based on the information from the published sources and
References mentioned and inferences drawn are from them. Stark Tourism
Associates and its parent organization, The Stark Group and the Group
Companies - Stark Communications, Stark Expo, Stark World Publications are
not responsible for errors/omissions that could have crept in knowingly or
unwittingly.