US Tourism Report
US: Fact Sheet 0-14 years: 20.2% (male 31,639,127/ female 30,305,704) 15-64 years: 67% (male 102,665,043/ female 103,129,3...
Country Profile <ul><li>Permanent member of the United Nations Security Council </li></ul><ul><li>World’s largest economy ...
US Outbound 2008: Top Destinations <ul><li>Overall US outbound: 63.6 million, down by one percent compared to 2007  </li><...
US Outbound 2008: Generating regions  2%  West North Central  2%  Ohio  2% Chicago  3%  Illinois  7% East North Central  3...
US Outbound: Generating regions (contd…) 2% Miami 2% Washington 2%  Oakland 2% San Jose 2%  San Francisco 3% Los Angeles 1...
US Outbound 2008: Destinations 7,389,000 25,832,000  30,789,000  Total Number of U.S. Travellers *  2% 2% 2% Colombia  7% ...
US Outbound: Destinations (contd…) For Business & Convention For Leisure &  VFR All US Travellers 3% 2% 2% Australia 3% 3%...
US Outbound: Top 5 Countries (spend in $billion)
 
US Outbound 2008:  Demographics All US Travellers Average Age:  45.7 yrs Average Age:  43.4 yrs Male 53% Female 47 % For L...
Reaching US Outbound Consumers 7,389,000 25,832,000 30,789,000 Total Number of U.S. Travellers *   1% 1% 1% In-Flight Info...
US: Inbound 2008 <ul><li>Total Inbound Visitors to US:   25,341,000 </li></ul>All Business Visitors All Leisure Visitors A...
US Inbound 2008: Top 10 Markets
US Inbound 2008: Growth Change +3% Australia 10 -6% South Korea 9 +20% Brazil 8 +23% Italy 7 +25% France 6 +17% Germany 5 ...
US Inbound 2008: Visitor Spending US Inbound 2008: Visitor Spending
US Inbound: Air Access 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisure Visi...
 
US Inbound 2008: Market Share
US Inbound 2008: Market Share
US Market Dynamics 2008 6,386,000 16,092,000 25,341,000 Total Number of Travellers** 10.0 8.0 8.0 Median Number of Nights ...
US Inbound 2008: Demographics Male  Female Female 40.3 % Male 59.7% Average Age:  39.2 yrs Average Age:  42 yrs Average Ag...
US Inbound 2008: Demographics   6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Lei...
US Inbound 2008: Market Shape 6,386,000 16,092,000 25,341,000 Total Number of  Travellers** All Business Visitors All Leis...
US Inbound 2008: Travelling Group 6,386,000 16,092,000 25,341,000 Total Number of Travellers** 0.7% 1.3% 1.3% Tour Group 2...
US Inbound 2008: Travelling Group 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All L...
Reaching US Inbound Consumers 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisu...
Top 15 Tourist Generating    Countries: Jan-Jun 2009 *  Arrivals to interior   only -16.3 201,355 IRELAND 15 -14.2 243,080...
US Domestic: 2008 <ul><li>1.984 billion Person-Trips (down 0.6% over 2007) </li></ul><ul><li>Leisure travel: 76% (1.5 bill...
US: Online Environment <ul><li>Total online population (000's) in 2009:  227,636  </li></ul><ul><li>Percentage of populati...
US: 10-year Forecast ↓  13.0%   (US$ 583.7 bn) 14.7%   (US$ 264.7 bn) Export earnings from international visitors and tour...
Notes <ul><li>General </li></ul><ul><li>Figures given should only be read down the column, not across a row.  </li></ul><u...
References <ul><li>World Travel & Tourism Council (WTTC) </li></ul><ul><li>Office of Travel & Tourism Industries (OTTI)  <...
Stark Tourism Forum, part of The Stark Group, is one of the world’s most comprehensive tourism intelligence portal, with a...
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Us Tourism Report

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US tourism report is Stark Tourism Forum's compilation of data from various sources on US tourism. It gives a clear picture of the status of tourism in US and has the latest available statistics

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Us Tourism Report

  1. 1. US Tourism Report
  2. 2. US: Fact Sheet 0-14 years: 20.2% (male 31,639,127/ female 30,305,704) 15-64 years: 67% (male 102,665,043/ female 103,129,321) 65 years and over: 12.8% (male 16,901,232/ female 22,571,696) (2009 est.) Age Structure US $ (USD) Currency $46,900 (2008 est.) Country comparison to the world: 10 $46,800 (2007 est.) note: data are in 2008 US dollars GDP - per capita (PPP) $ 99% Literacy 307,212,123 (July 2009 est.) Country comparison to the world: 4 Population Total: 9,826,675 sq km Country comparison to the world: 9 Area Washington, DC Capital City United States of America (USA or US) Official Name
  3. 3. Country Profile <ul><li>Permanent member of the United Nations Security Council </li></ul><ul><li>World’s largest economy </li></ul><ul><li>Ranks second in Global Competitiveness Report of World Economic Forum </li></ul>
  4. 4. US Outbound 2008: Top Destinations <ul><li>Overall US outbound: 63.6 million, down by one percent compared to 2007 </li></ul><ul><li>30.8 million US travellers visited overseas markets, a decrease of one percent from 2007 </li></ul><ul><li>Top US international destination - Mexico (20.3 million US travellers) </li></ul><ul><li>Top US international destination - Canada (12.5 million US travellers) </li></ul><ul><li>Top five overseas markets - the United Kingdom, France, Italy, Germany and Japan </li></ul><ul><li>Destinations that experienced the highest growth in US visitation between 2007 and 2008: </li></ul><ul><li>Colombia (+21%), Israel (+23%), Turkey (+48%), Egypt (+78%) </li></ul>
  5. 5. US Outbound 2008: Generating regions 2% West North Central 2% Ohio 2% Chicago 3% Illinois 7% East North Central 3% Philadelphia 6% Pennsylvania 2% Edison-New Brunswick 3% Newark 11% New Jersey 4% Nassau 20% New York City 23% New York 40% Middle Atlantic 4% Connecticut 3% Massachusetts 8% New England Region/State/City of Residence***: 30,789,000 Total Number of U.S. Travellers
  6. 6. US Outbound: Generating regions (contd…) 2% Miami 2% Washington 2% Oakland 2% San Jose 2% San Francisco 3% Los Angeles 13% California 16% Pacific 3% Mountain 4% Texas 5% West South Central 1% East South Central 2% North Carolina 2% Maryland 3% Virginia 2% DC Metro Area 7% Florida 17% South Atlantic Region/State/City of Residence***:
  7. 7. US Outbound 2008: Destinations 7,389,000 25,832,000 30,789,000 Total Number of U.S. Travellers * 2% 2% 2% Colombia 7% 10% 10% South America 2% 5% 5% Jamaica 9% 22% 19% Caribbean 4% 4% 4% Eastern Europe 1% 2% 2% Greece 4% 2% 2% Switzerland 2% 2% 2% Ireland 5% 3% 3% Netherlands 3% 4% 4% Spain 8% 5% 5% Germany 4% 7% 6% Italy 7% 7% 7% France 13% 9% 9% United Kingdom 39% 34% 34% Western Europe 41% 36% 37% Europe International Destinations Visited 1 : For Business & Convention For Leisure & VFR All US Travellers
  8. 8. US Outbound: Destinations (contd…) For Business & Convention For Leisure & VFR All US Travellers 3% 2% 2% Australia 3% 3% 3% Oceania 3% 2% 2% Republic of Korea (South) 4% 2% 2% Republic of China (Taiwan) 6% 3% 3% Hong Kong 4% 3% 3% India 8% 3% 4% PR of China 10% 4% 5% Japan 33% 19% 21% Asia 2% 2% 2% Israel 6% 5% 6% Middle East 3% 3% 3% Africa 4% 7% 7% Central America International Destinations Visited 1 :
  9. 9. US Outbound: Top 5 Countries (spend in $billion)
  10. 11. US Outbound 2008: Demographics All US Travellers Average Age: 45.7 yrs Average Age: 43.4 yrs Male 53% Female 47 % For Leisure & VFR For Business & Convention Average Age: 45.9 yrs Average Age: 42.5 yrs Male 74% Female 26% Male 49% Female 51% Male Female Average Age: 43.8 yrs Average Age: 45.9 yrs Male Female Male Female Male Female Male Female Male Female Male Female
  11. 12. Reaching US Outbound Consumers 7,389,000 25,832,000 30,789,000 Total Number of U.S. Travellers * 1% 1% 1% In-Flight Information Systems 1% 1% 1% Newspapers/Magazines 1% 1% 1% National Govt. Tourism Office 1% 1% 1% State/City Travel Office 2% 5% 4% Travel Guides/Timetables 2% 6% 6% Tour Company 24% 3% 6% Company Travel Dept 7% 15% 14% Friends, Relatives 25% 27% 25% Airline 33% 30% 31% Travel Agency 30% 42% 40% Personal Computer For Business & Convention For Leisure & VFR All US Travellers Information Sources
  12. 13. US: Inbound 2008 <ul><li>Total Inbound Visitors to US: 25,341,000 </li></ul>All Business Visitors All Leisure Visitors All Overseas Visitors First International US Trip 85.6% 69.8% 75.6% Repeat Visitors 14.4% 30.2% 24.4% First Time Visitors
  13. 14. US Inbound 2008: Top 10 Markets
  14. 15. US Inbound 2008: Growth Change +3% Australia 10 -6% South Korea 9 +20% Brazil 8 +23% Italy 7 +25% France 6 +17% Germany 5 -8% Japan 4 +1% United Kingdom 3 -4% Mexico 2 +6% Canada 1 Annual growth % Change over 2007 Country Rank
  15. 16. US Inbound 2008: Visitor Spending US Inbound 2008: Visitor Spending
  16. 17. US Inbound: Air Access 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisure Visitors All Overseas Visitors Air Arrivals Port-of Entry 2.8% 1.1% 2.1% Detroit 2.4% 1.9% 2.2% Boston 3.1% 1.3% 2.3% Houston 5.3% 2.3% 3.5% Washington Dulles 0.2% 6.9% 4.1% Agana, Guam 5.1% 2.4% 4.4% Atlanta 0.8% 6.9% 4.5% Orlando & Orlando/Sanford 11.0% 3.5% 5.6% Chicago 1.3% 8.9% 5.7% Honolulu 9.2% 5.3% 5.9% San Francisco 8.1% 7.8% 7.5% Newark 12.6% 9.3% 9.7% Los Angeles 11.7% 13.6% 12.7% Miami 16.3% 20.6% 17.6% New York
  17. 19. US Inbound 2008: Market Share
  18. 20. US Inbound 2008: Market Share
  19. 21. US Market Dynamics 2008 6,386,000 16,092,000 25,341,000 Total Number of Travellers** 10.0 8.0 8.0 Median Number of Nights 22.4 17.0 20.0 Mean Number of Nights 3.2% 3.7% 3.4% Other 6.0 10.0 10.0 Median Number of Nights 23.3 16.0 19.2 Average Number of Nights 19.9% 30.1% 33.0% Private Home 5.0 6.0 6.0 Median Number of Nights 8.3 8.1 8.3 Average Number of Nights 88.8% 82.6% 79.1% Hotel, Motel All Business Visitors All Leisure Visitors All Overseas Visitors Type of Accommodations 1
  20. 22. US Inbound 2008: Demographics Male Female Female 40.3 % Male 59.7% Average Age: 39.2 yrs Average Age: 42 yrs Average Age: 38.5 yrs Average Age: 42.1 yrs Average Age: 38.2 yrs Average Age: 41.6 yrs Male 54.6% Male 78% Female 45.4 % Female 22 % All US Travellers For Business & Convention For Leisure & VFR
  21. 23. US Inbound 2008: Demographics 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisure Visitors All Overseas Visitors Occupation 0.9% 3.5% 2.8% Craftsman/Factory Worker 1.6% 3.4% 3.0% Government/Military 0.5% 5.5% 4.7% Homemaker/Housewife 0.7% 6.4% 6.2% Retired 2.6% 8.5% 8.2% Student 3.4% 12.1% 9.2% Clerical/Sales 50.5% 25.4% 29.5% Manager/Executive 38.4% 33.0% 34.0% Professional/Technical
  22. 24. US Inbound 2008: Market Shape 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisure Visitors All Overseas Visitors Main Purpose of Trip 0.6% 1.4% 3.0% Study/Teaching 3.5% 2.5% 5.3% Convention/Conference 2.4% 11.8% 19.6% Visit Friends/Relatives 88.5% 5.7% 21.9% Business/Professional 4.7% 78.1% 48.9% Leisure/Recreation/Holiday
  23. 25. US Inbound 2008: Travelling Group 6,386,000 16,092,000 25,341,000 Total Number of Travellers** 0.7% 1.3% 1.3% Tour Group 22.4% 2.8% 7.1% Business Associates 3.3% 16.8% 11.9% Friends 7.6% 35.9% 27.0% Family/Relatives 8.7% 36.6% 27.5% Spouse 61.7% 23.7% 37.6% Travelling Alone All Business Visitors All Leisure Visitors All Overseas Visitors Travel Companions 1
  24. 26. US Inbound 2008: Travelling Group 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisure Visitors All Overseas Visitors Travel Party Size (persons) 1.0 2.0 1.0 Median Party Size 1.3 1.8 1.6 Average Party Size 1.9% 12.3% 8.1% Adults and Children 98.1% 87.7% 91.9% Adults Only
  25. 27. Reaching US Inbound Consumers 6,386,000 16,092,000 25,341,000 Total Number of Travellers** All Business Visitors All Leisure Visitors All Overseas Visitors Information Sources 1 1.1% 4.4% 3.0% Newspapers/Magazines 2.6% 4.3% 3.7% State/City Travel Office 3.1% 9.9% 7.3% Tour Operators/Company 2.2% 11.3% 7.7% Travel Guides/Timetables 27.3% 3.3% 8.5% Corporate Travel Dept. 5.2% 17.1% 14.6% Friends, Relatives 19.5% 19.0% 19.8% Airlines 40.7% 39.2% 38.8% Travel Agent 27.0% 47.6% 40.9% Personal Computer
  26. 28. Top 15 Tourist Generating Countries: Jan-Jun 2009 * Arrivals to interior only -16.3 201,355 IRELAND 15 -14.2 243,080 NETHERLANDS 14 -7.0 245,692 SPAIN 13 -9.5 276,712 PRC & HONG KONG 12 -13.6 287,196 INDIA 11 -3.2 297,589 ITALY 10 -6.0 309,790 AUSTRALIA 9 -16.8 326,058 KOREA, SOUTH 8 7.8 379,493 BRAZIL 7 0.7 540,763 FRANCE 6 -8.4 764,158 GERMANY 5 -18.1 1,320,029 JAPAN 4 -17.3 1,781,400 UNITED KINGDOM 3 -13.4 2,546,751 MEXICO* 2 -9.1 8,252,665 CANADA 1 % Change Arrivals Country of Residence Rank
  27. 29. US Domestic: 2008 <ul><li>1.984 billion Person-Trips (down 0.6% over 2007) </li></ul><ul><li>Leisure travel: 76% (1.5 billion Person-Trips) </li></ul><ul><li>Business travel: 24% (484 million Person –Trips) </li></ul><ul><li>Total domestic travel spending: $820.7 billion in 2008 </li></ul><ul><li>Business Trips account for 30% of domestic travel spending </li></ul><ul><li>Business Trip spending - $495 per Person-Trip in 2008 </li></ul><ul><li>Leisure Trip spending - $203 per Person-Trip in 2008 </li></ul>
  28. 30. US: Online Environment <ul><li>Total online population (000's) in 2009: 227,636 </li></ul><ul><li>Percentage of population online in 2009: 74.1% </li></ul>Percentage of Population Online <ul><ul><li>Share of online searches in the US, by search engine, August 2009: </li></ul></ul><ul><ul><li>- Google sites: 64.6% (64.7% in July 2009) </li></ul></ul><ul><ul><li>- Yahoo! Sites: 19.3% (19.3%) </li></ul></ul><ul><ul><li>- Microsoft sites: 9.3% (8.9%) </li></ul></ul><ul><ul><li>- Ask Network: 3.9% (3.9%) </li></ul></ul><ul><ul><li>- AOL: 3.0% (3.1%) </li></ul></ul>
  29. 31. US: 10-year Forecast ↓ 13.0% (US$ 583.7 bn) 14.7% (US$ 264.7 bn) Export earnings from international visitors and tourism goods ↑ 3.3% -4.2% Real GDP growth for Travel & Tourism economy ↑ 10.1% (15,552,000 jobs or 1 in every 9.9 jobs) 9.7% (13,850,000 jobs or 1 in every 10.3 jobs) Contribution of the Travel & Tourism economy to employment ↑ 9.8% (US$ 2,358 bn) 9.5% ( US$ 1,356.9 bn) Contribution of Travel & Tourism to Gross Domestic Product (GDP) 2019 2009
  30. 32. Notes <ul><li>General </li></ul><ul><li>Figures given should only be read down the column, not across a row. </li></ul><ul><li>Business travelers are defined as the respondents who stated their purpose of trip was </li></ul><ul><li>business/professional, multiple purposes of trip are allowed </li></ul><ul><li>Leisure travelers are defined as the respondents who stated their purpose of trip was </li></ul><ul><li>leisure/recreation/holidays/sightseeing. Multiple purposes of trip are allowed </li></ul><ul><li>1 Multiple Responses </li></ul><ul><li>Outbound </li></ul><ul><li>* Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 30,789,000 (total U.S. residents visiting overseas destinations), 25,832,000 (83.9% Leisure/Visit Friends/Relatives) and 7,389,000 (24.0% Business/Convention). Rounded percentages were listed for all categories reported by 1 percent or more of the respondents and may not sum to 100%. </li></ul><ul><li>*** Region/state and city estimates are only listed if they comprise at least 2 percent of the 30,789,000. States are listed in declining percentages within U.S. regions. Metro areas are listed in declining percentages within states. </li></ul><ul><li>Inbound </li></ul><ul><li>** Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 25,341,000 (total overseas travelers to the U.S.), 16,092,000 (total leisure-vacation travelers), or 6,386,000 (total business travelers) </li></ul>
  31. 33. References <ul><li>World Travel & Tourism Council (WTTC) </li></ul><ul><li>Office of Travel & Tourism Industries (OTTI) </li></ul><ul><li>European Travel Commission </li></ul><ul><li>Central Intelligence Agency (CIA) </li></ul><ul><li>Visit Britain </li></ul><ul><li>Forbes Traveler </li></ul>
  32. 34. Stark Tourism Forum, part of The Stark Group, is one of the world’s most comprehensive tourism intelligence portal, with a special focus on India. The portal www.starktourism.com is the first of its kind and brings onto one single platform news, views, knowledge and intelligence connected with global tourism. Stark Tourism Forum, part of The Stark Group, is one of the world’s most comprehensive tourism intelligence portal, with a special focus on India. The portal www.starktourism.com is the first of its kind and brings onto one single platform news, views, knowledge and intelligence connected with global tourism.
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