UK Tourism Report

Country Profile

Member of EU

Permanent seat on the United Nations Security council

World’s first industrialised country

World’s sixth largest economy

Member of Commonwealth of Nations, G8 , Organisation for Economic Co-operation and Development (OECD), North Atlantic Treaty Organization (NATO) and the World Trade Organisation (WTO)

United Kingdom comprises Great Britain and Northern Ireland (Great Britain includes England, Scotland, and Wales)

UK Fact Sheet Western European Time Zone (WET). Western European Standard Time is Greenwich Mean Time (GMT) Time Zone British Pound £ (GBP) Currency English, Welsh, Irish Gaelic, Scottish Gaelic Major Languages 36,600 (2008 est.) country comparison to the world: 31 $36,500 (2007 est.)$35,500 (2006 est.) note: data are in 2008 US dollars GDP - per capita (PPP) $ 99% Literacy 61,113,205 (July 2009 est.) Country comparison to the world: 23 Population Total: 243,610 sq km Country comparison to the world: 86 Area London (metropolitan pop. about 7.2 million) Capital City United Kingdom (UK) Conventional short form United Kingdom of Great Britain and Northern Ireland Official Name

UK Inbound Market: Access

In 2007, 77% of overseas visitors travelled to the UK by air, 14% by sea, and 10% by Tunnel

UK Inbound : Demographics 47% of all overseas visitors were aged 25-44 81% of Business visitors are male 25-34 year olds account for 23% of Holiday and VFR visits 57% of study visits are from 16-24 year olds Overall, 58% visitors were male, 42% female

UK Inbound: Demographics

Key Travelling Groups 40% Travelling alone 27% Not alone, but no Children or Partner in group 7% Children in group but no Spouse / Partner 20% Spouse / Partner but no Children in travel group 6% Traditional Family of Spouse / Partner & Children

UK Inbound: Market Dynamics Purpose of Visit Decline in Business Travel is indicated

UK Inbound: Market Dynamics

Length of stay:

Short breaks (1-3 nights) account for 43% of visits

Seasonality:

29% visit in the peak summer season (July - Sept) and 26% in spring (April - June)

Motivators:

History/Culture/Scenery; Shopping is a core visit activity

UK Inbound: Market Size Top 10 Source Markets: Visits and Spend

UK Inbound 2008: Top Five

UK: Market Share

UK Domestic 2008

52.0 million holidays of one night or more spending £11.4 billion

44.1 million overnight trips to friends and relatives spending £ 4.8 billion

18.2 million overnight business trips spending £4.5 billion

UK Outbound

Visits (June’ 08- June’ 09):

North America: down by 15 per cent (4 million)

Mainland Europe: down by 10 per cent (63.5 million)

Rest of the World: down by 9 per cent (9.1 million)

Number of Britons travelling overseas: 10 per cent drop over past year

Spend:

8 per cent drop - £7.6billion

UK Online Environment

Total online population (000's) in 2009: 43221

Percentage of population online in 2009: 70.9%

Percentage of UK Searches among leading

search engine providers:

Google Properties: 87.30%

Yahoo! Properties: 4.09%

MSN Properties: 3.72%

Ask Properties: 3.07%

UK Tourism: 2009 -4.1% (March 2008 – March 2009) 20.5 Domestic overnight trip spending (£bn) -8.3% (March 2008 - March 2009) 114.4 Domestic overnight trips (m) -1.4% (May 2008 - May 2009) 16.1 Inbound Visitor Spending (£bn) -8.4% (May 2008 - May 2009) 30.4 Inbound Visits (m) Annual Change

UK: 10-year Forecast ↓ 9.8% (83.7 bn or US$ 149.9 bn) 11.3% (GBP 45.4 bn or US$ 67.4 bn) Export earnings from international visitors and tourism goods ↑ 2.9% -0.6% Real GDP growth for Travel & Tourism economy ↑ 9.9% (3,261,000 jobs or 1 in every 10.1 jobs by 2019) 9.6% (2,947,000 jobs or 1 in every 10.4 jobs) Contribution of the Travel & Tourism economy to employment ↑ 9.8% (GBP 227.0 bn or US$ 406.3 bn) 9.4% (GBP 134.7 bn or US$ 200.1 bn) Contribution of Travel & Tourism to Gross Domestic Product (GDP) 2019 2009

References