SELLING & NEGOTIATION
Tenderfresh Icecreams was formed by three young,
energetic and ambitious persons. Mr.Prabhakar M. Shetty
who is a hotel management professional having put in a
decade of service in leading multinational hotels in and
around India. He also heads independent hospitality
outlets which has earned him special fame. Mr.Jagdish
Kamath has the expertise of over 30 years in preparing
handmade natural Ice-creams. His experience is
unparalled in the Ice-cream Industry. Mr.V.K. Shetty is
the entrprising power behind Tenderfresh Icecreams. He
is running several hotels in Maharashtra and knows what
to expect from the customers.
The ice-cream served at tender fresh are the
choicest selection of dry-fruits, fruits and
limited use of sugar. Most of the sweetness you
will taste in our ice cream comes from the
natural sweetness of the fruits. We make use
of low fat milk and don’t use preservatives at
all. Our strawberries are hand picked from the
farm of Mahabaleshwar , tender coconut
comes from Manglore and dry fruits from Gulf.
Head Office Cum Outlet
167, Parekh Compound,
C.S.T. Road, Kalina, Santacruz (E), Mumbai-400
098 Tel: 26541394, 26526371
STRENGTH-: The quality and taste is the main strength of
the TENDER FRESH.
Variety of flavor
WEAKNESS-: less off brand awareness & outlets only in
OPPORTUNITY-: tie-ups with ribbions and ballons and up
coming with more branches
THREATS-: Naturals, Gelato, Cream chills, Simla
• Quality & taste
• Variety of flavors
• Fat free ice
• Product shelf life
• Outlets only in
• Youth population
• New Flavors
• Tie-ups with
• Competitors :
• Power supply
An employee should be in good in talking
Aware of a local language where the store is located
He should be well mannered that he could handle the customer in
TENDER FRESH just give free training to employee who has been
by the outlet people. They trained them in various thing
Making the scope of the ice-cream
Knowledge about the flavor of ice-cream
Making of waffle cone
The marketing strategy is to give the customer a best quality
of handmade ice-creams in natural flavors. The use all the
natural flavors in their ice cream they use fresh fruits and
fresh milk in their product.
They don’t compromise with the taste of the ice-cream. They
believe in quality in spite of production. They love to try new
flavor’s ice-cream and even they welcome the suggestion of
the customer. They have made several ice-cream such as red
chilies ice cream beetroot ice-cream on the suggestion of the
The main strategy is to build taste and create a brand name
and because of this strategy they have created their name
within the successful ^6 yrs and it all because of its taste and
quality and for this they dint even do any kind of publicity its
all happen from mouth to mouth publicity.
& Innovation helps to sustain in
Tie- up is a great marketing strategy with upcoming
brands like ribbons & ballons.
As the new business in market, it is growing fastly and
is accepted by the people.
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