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GROUP
MEMBER
FAHAD MUKADAM
SNEHA NAIR
NADAR HENSON
ABBAS MUKADAM

SELLING & NEGOTIATION
MMS-1st SEM
Tenderfresh Icecreams was formed by three young,
energetic and ambitious persons. Mr.Prabhakar M. Shetty
who is a hotel ma...
The ice-cream served at tender fresh are the
choicest selection of dry-fruits, fruits and
limited use of sugar. Most of th...
HEAD OFFICE
Head Office Cum Outlet
167, Parekh Compound,
C.S.T. Road, Kalina, Santacruz (E), Mumbai-400
098 Tel: 26541394,...



STRENGTH-: The quality and taste is the main strength of
the TENDER FRESH.
Variety of flavor



WEAKNESS-: less off ...
SWOT
• Quality & taste
• Natural
ingredient
• Variety of flavors
• Fat free ice
creams

• Product shelf life
• Outlets onl...


An employee should be in good in talking



Aware of a local language where the store is located



He should be well...
MARKETING STRATEGY
 The marketing strategy is to give the customer a best quality
of handmade ice-creams in natural flavo...
 Diversification

& Innovation helps to sustain in

Market
 Tie- up is a great marketing strategy with upcoming
brands l...
Tender fresh (upcoming in market)
Tender fresh (upcoming in market)
Tender fresh (upcoming in market)
Tender fresh (upcoming in market)
Tender fresh (upcoming in market)
Tender fresh (upcoming in market)
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Tender fresh (upcoming in market)

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tender fresh icecream ppt , an upcoming icecream parlour in market!!

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Transcript of "Tender fresh (upcoming in market)"

  1. 1. GROUP MEMBER FAHAD MUKADAM SNEHA NAIR NADAR HENSON ABBAS MUKADAM SELLING & NEGOTIATION MMS-1st SEM
  2. 2. Tenderfresh Icecreams was formed by three young, energetic and ambitious persons. Mr.Prabhakar M. Shetty who is a hotel management professional having put in a decade of service in leading multinational hotels in and around India. He also heads independent hospitality outlets which has earned him special fame. Mr.Jagdish Kamath has the expertise of over 30 years in preparing handmade natural Ice-creams. His experience is unparalled in the Ice-cream Industry. Mr.V.K. Shetty is the entrprising power behind Tenderfresh Icecreams. He is running several hotels in Maharashtra and knows what to expect from the customers.
  3. 3. The ice-cream served at tender fresh are the choicest selection of dry-fruits, fruits and limited use of sugar. Most of the sweetness you will taste in our ice cream comes from the natural sweetness of the fruits. We make use of low fat milk and don’t use preservatives at all. Our strawberries are hand picked from the farm of Mahabaleshwar , tender coconut comes from Manglore and dry fruits from Gulf.
  4. 4. HEAD OFFICE Head Office Cum Outlet 167, Parekh Compound, C.S.T. Road, Kalina, Santacruz (E), Mumbai-400 098 Tel: 26541394, 26526371 Email:tenderfresh@gmail.com
  5. 5.   STRENGTH-: The quality and taste is the main strength of the TENDER FRESH. Variety of flavor  WEAKNESS-: less off brand awareness & outlets only in urban area.  OPPORTUNITY-: tie-ups with ribbions and ballons and up coming with more branches Youth Populations.   THREATS-: Naturals, Gelato, Cream chills, Simla icecreams.
  6. 6. SWOT • Quality & taste • Natural ingredient • Variety of flavors • Fat free ice creams • Product shelf life • Outlets only in urban area WEAKNESS OPPURTINITY • Youth population • New Flavors • Tie-ups with ribbons and ballons & upcoming with more branches. STRENGTH THREAT • Competitors : • Naturals, Gelato,Cream chills, Simla Icecreams • Power supply
  7. 7.  An employee should be in good in talking  Aware of a local language where the store is located  He should be well mannered that he could handle the customer in good manner. TENDER FRESH just give free training to employee who has been employed by the outlet people. They trained them in various thing such as-; Making the scope of the ice-cream Knowledge about the flavor of ice-cream Making of waffle cone
  8. 8. MARKETING STRATEGY  The marketing strategy is to give the customer a best quality of handmade ice-creams in natural flavors. The use all the natural flavors in their ice cream they use fresh fruits and fresh milk in their product.  They don’t compromise with the taste of the ice-cream. They believe in quality in spite of production. They love to try new flavor’s ice-cream and even they welcome the suggestion of the customer. They have made several ice-cream such as red chilies ice cream beetroot ice-cream on the suggestion of the customer.  The main strategy is to build taste and create a brand name and because of this strategy they have created their name within the successful ^6 yrs and it all because of its taste and quality and for this they dint even do any kind of publicity its all happen from mouth to mouth publicity.
  9. 9.  Diversification & Innovation helps to sustain in Market  Tie- up is a great marketing strategy with upcoming brands like ribbons & ballons.  As the new business in market, it is growing fastly and is accepted by the people.
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