©2012 EPEA Switzerland GmbH
Cradle to Cradle®       Wirtschaften in Kreisläufen       Event: Swiss New Marketing Forum 2012       Workshop 5: Sustaina...
EPEA: ENVIRONMENTAL PROTECTION ENCOURAGEMENT AGENCY                         EPEA Internationale Umweltforschung GmbH      ...
EPEA SWITZERLAND TEAM                                 Alpenländer                              Stuttgart                  ...
CRADLE TO GRAVE DESIGN PARADIGMA©2012 EPEA Switzerland GmbH
INNENRAUMLUFTQUALITÄT FÜR UNSERE KINDER©2012 EPEA Switzerland GmbH
IDENTIFIZIEURNG DER BESTEN MATERIALIEN: ABC-X KATEGORISIERUNG       Cradle to Cradle®       Ziel: Die beste Qualität der R...
SCHLIESSUNG DER KREISLÄUFE: TECHNISCHE SYSTEME       Biologische Systeme – Design über das Produktdesign hinaus           ...
SCHLIESSUNG DER KREISLÄUFE: TECHNISCHE SYSTEME       Technische Systeme – Design über das Produktdesign hinaus            ...
CRADLE TO CRADLE® ZERTIFIZIERUNG: AKKREDITIERUNG STAAT KALIFORNIEN       20th May 2010       The Cradle to Cradle® Product...
CRADLE TO CRADLE® NETZWERK PLATTFORM©2012 EPEA Switzerland GmbH
CRADLE TO CRADLE® BEISPIELE, PRODUKTE, FALLSTUDIEN©2012 EPEA Switzerland GmbH
BEKLEIDUNG: PUMA ENTWICKELT KOMPOSTIERBARE BEKLEIDUNG: 17. NOVEMBER       2011       Puma has been making some serious cha...
PAPIER: VAN HOUTUM TOILETTENPAPIER        •    2007     Project start: The frist steps to Cradle to Cradle®        •    20...
BÜROMÖBEL: GIROFLEX «SWISS QUALITY»                                                                                   Biol...
BAUMATERIALIEN: MOSA FLIESEN• 2008                                                    Cradle®              Project start: ...
BAUMATERIALIEN: BAUFRITZ HOLZDÄMMUNG©2012 EPEA Switzerland GmbH
BÜROMÖBEL: GIROFLEX «SWISS QUALITY»                                                                                   Biol...
EPEA Switzerland GmbH        Seestrasse 119        CH-8806 Bäch / SZ        www.epeaswitzerland.comCradle to Cradle® Produ...
©2012 EPEA Switzerland GmbH
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Workshop 5 - Sustainability Marketing - Albin Kälin

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Workshop 5 - Sustainability Marketing - Albin Kälin

  1. 1. ©2012 EPEA Switzerland GmbH
  2. 2. Cradle to Cradle® Wirtschaften in Kreisläufen Event: Swiss New Marketing Forum 2012 Workshop 5: Sustainability Marketing Matthias Müller, Albin Kälin EPEA Switzerland GmbH Albin Kälin CEO Winterthur, 12. September 2012©2012 EPEA Switzerland GmbH
  3. 3. EPEA: ENVIRONMENTAL PROTECTION ENCOURAGEMENT AGENCY EPEA Internationale Umweltforschung GmbH ist ein unabhängiges Institut mit einem Team von internationalen, interdisziplinären Wissenschaftlern. Im Fokus ihrer Wissenschaft sind Stoffströme definierter Materialien nach dem Cradle to Cradle® Prinzip für alle Industriezweige. EPEA Gründung 1987 von Prof. Dr. Michael Braungart, dem früheren Leiter der Abteilung Chemie von Greenpeace. Finanzierung über Industrieprojekte, keine direkte Förderungen. EPEA Switzerland GmbH implementiert mit einem erfahrenen Management Team Cradle to Cradle® Projekte in allen Industrien in der Schweiz, Österreich und der Textilindustrie weltweit in Zusammen- arbeit mit EPEA Int. Wissens Treuhänder EPEA Kern-Kompetenzen: Kern- 1. Material Bewertungen 2. Suche von Materialalternativen 3. Fokus Industrie Material Ströme 4. Netzwerk Management 5. Lieferketten (Supply Chain) Management 6. Position: Position: Wissens Treuhänder©2012 EPEA Switzerland GmbH
  4. 4. EPEA SWITZERLAND TEAM Alpenländer Stuttgart Brüssel München Wien Biarritz Lyon Japan Milano©2012 EPEA Switzerland GmbH
  5. 5. CRADLE TO GRAVE DESIGN PARADIGMA©2012 EPEA Switzerland GmbH
  6. 6. INNENRAUMLUFTQUALITÄT FÜR UNSERE KINDER©2012 EPEA Switzerland GmbH
  7. 7. IDENTIFIZIEURNG DER BESTEN MATERIALIEN: ABC-X KATEGORISIERUNG Cradle to Cradle® Ziel: Die beste Qualität der Rohstoffe, Chemikalien, Inhaltstoffe OPTIMAL OPTIMIERUNG TOLERABEL NICHT AKZEPTABEL NICHT CHARAKTERISIERT©2012 EPEA Switzerland GmbH
  8. 8. SCHLIESSUNG DER KREISLÄUFE: TECHNISCHE SYSTEME Biologische Systeme – Design über das Produktdesign hinaus REGENERATE TAKE MAKE MAKE TAKE REGENERATE©2012 EPEA Switzerland GmbH
  9. 9. SCHLIESSUNG DER KREISLÄUFE: TECHNISCHE SYSTEME Technische Systeme – Design über das Produktdesign hinaus REGENERATE TAKE MAKE MAKE TAKE REGENERATE©2012 EPEA Switzerland GmbH
  10. 10. CRADLE TO CRADLE® ZERTIFIZIERUNG: AKKREDITIERUNG STAAT KALIFORNIEN 20th May 2010 The Cradle to Cradle® Product Innovation Institute launches in California “The time is now for us to go beyond simply being ‘less bad’ and to lead the world in the invention and innovation of ‘more good’ with Cradle to Cradle products and a prosperous Cradle to Cradle economy. Together, we will inspire and transform the world.” Governor Arnold Schwarzenegger©2012 EPEA Switzerland GmbH
  11. 11. CRADLE TO CRADLE® NETZWERK PLATTFORM©2012 EPEA Switzerland GmbH
  12. 12. CRADLE TO CRADLE® BEISPIELE, PRODUKTE, FALLSTUDIEN©2012 EPEA Switzerland GmbH
  13. 13. BEKLEIDUNG: PUMA ENTWICKELT KOMPOSTIERBARE BEKLEIDUNG: 17. NOVEMBER 2011 Puma has been making some serious changes to its sustainability initiatives and has come out the front-runner in many areas. The company recently told Greenpeace that it would phase out all hazardous chemicals from its supply chain by 2020. Earlier this year, it was the first company to put a financial value on environmental impact. Unlike Patagonia which encourages its customers to buy less, Puma wants its clothes to be compostable. By closing the loop, the company hopes to reduce its impact and is confident that compostable clothes and sneakers will be the future. The company is also focusing on products that can be easily recyclable. The Guardian reports that Puma CEO, Franz Koch, explained that the company is working with its partners to develop products with a ‘cradle-to-cradle’ design. He elaborates that: Compostable clothing certainly is an innovative idea and one, if promoted by a major brand, that could soon become mainstream. Reusing and reducing are still the most important ideals in the sustainability trinity but as recycling is the third, it cannot be ignored. Although Koch did not specify when the company would launch these products, it is obvious from his statements that they could be ready for release in the near future. It would be interesting to see how the fabric tests out against athletic activity and also how compostable it will be for amateur gardeners. Imagine fertilizing your garden with athletic apparel? Welcome to the future!©2012 EPEA Switzerland GmbH
  14. 14. PAPIER: VAN HOUTUM TOILETTENPAPIER • 2007 Project start: The frist steps to Cradle to Cradle® • 2008 Changing 25% Waste into Nutrients for other Industries • 2009 Product Lines Satino Certified Hand Towels Silver, Toilet Paper Silver • 2010 System integrated approach: Dispenser and Accessories Cradle to Cradle® • 2011 next steps: Certification of Dispenser and Accessories©2012 EPEA Switzerland GmbH
  15. 15. BÜROMÖBEL: GIROFLEX «SWISS QUALITY» Biological Fabrics Materials Cycle 0.6 kg Plastics, Fabrics C2C Gold Metals, 0.6 kg Fabrics C2C Gold Reuse for new Products Technical Plastics Coating Cycle 3 kg Foaming Plastics Upholstery Suppliers 3 kg Upcycle Materials Chair Technical Steel Material Assembly Cycle 6 kg Deassembly Values + RFID Steel Materials 6 kg CHF 35 Reuse 2010 Packaging Orderrecall Technical Alu (export) Transport Cycle 5 kg Transport to Giroflex Alu USE 5 kg 5-10 Years©2012 EPEA Switzerland GmbH
  16. 16. BAUMATERIALIEN: MOSA FLIESEN• 2008 Cradle® Project start: The frist steps to Cradle to Cradle®• 2009 Silver, 80% Product Lines Certified Wall Silver, Floor Basic• 2010 98% Product Lines Re-Certified Wall Silver, Floor Silver Re- Silver,• 2010 steps: next steps : - Closing the Loop: Trials diassemble tiles from buildings and cycle in manufacturing to Loop: new tiles - Searching for tiles adhesives for walls / floors (easy to deactivate after 15 - 20 years) years) ©2012 EPEA Switzerland GmbH
  17. 17. BAUMATERIALIEN: BAUFRITZ HOLZDÄMMUNG©2012 EPEA Switzerland GmbH
  18. 18. BÜROMÖBEL: GIROFLEX «SWISS QUALITY» Biological Fabrics Materials Cycle 0.6 kg Plastics, Fabrics C2C Gold Metals, 0.6 kg Fabrics C2C Gold Reuse for new Products Technical Plastics Coating Cycle 3 kg Foaming Plastics Upholstery Suppliers 3 kg Upcycle Materials Chair Technical Steel Material Assembly Cycle 6 kg Deassembly Values + RFID Steel Materials 6 kg CHF 35 Reuse 2010 Packaging Orderrecall Technical Alu (export) Transport Cycle 5 kg Transport to Giroflex Alu USE 5 kg 5-10 Years©2012 EPEA Switzerland GmbH
  19. 19. EPEA Switzerland GmbH Seestrasse 119 CH-8806 Bäch / SZ www.epeaswitzerland.comCradle to Cradle® Produkteplattformen: Cradle® MBDC Cradle to Cradle® Certified Products: http://c2c.mbdc.com/c2c/list.php?order=type Cradle to Cradle® Products Innovation Institute: http://c2ccertified.org/index.php/products/registry©2012 EPEA Switzerland GmbH
  20. 20. ©2012 EPEA Switzerland GmbH
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