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C21 Presentation



Real Estate and Having a Mobile Marketing Plan

Real Estate and Having a Mobile Marketing Plan



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  • "This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." —Western Union internal memo, 1876 "Who the hell wants to hear actors talk?" —H.M. Warner, Warner Brothers, 1927 "There is no reason anyone would want a computer in their home." —Ken Olson, president, chairman, and founder of Digital Equipment Corp., 1977“But isn’t it all a bit intrusive?”Anonymous digital agency chief demonstrates to MMM Editor David Murphy just how much of a grip he has on the whole mobile marketing thing. (July) imagine being attached to the hip of the 30.4 Million people on average who purchase homes annually

C21 Presentation Presentation Transcript

  • 1. The Secret Of How To Be Attached To The Hip Of Every Home Buyer and Seller In The Conejo Valley Century 21 Adobe Realty
  • 2. Why Mobile Marketing?
    • Local Relationships
    • Local Names
    • Local Expertise
    • Local Recognition
    • Local Celebrity
  • 3. You Know Who This Is, Right?
    • Why do ___________ ages ________, who make up the _______ and ________ growing group of the __________ __________ community and make ______% of the ______ purchasing decisions receive almost no ________ dollars from the ____ _______ community in this _______?
  • 4. Best Way To Reach Digital Moms
  • 5. Relationships and Communication
    • Don’t Talk To Me
    • Let Me See For Myself
    • It’s On My Time and You’d Better Be Ready
  • 6. It’s Like … Face To Face Direct Mail Flyers
  • 7. If You Could … Invent A New Flyer or Direct Mail piece, It Would … Have Video and Audio Be Easy To Share With Family and Friends Be Environmentally Conscious Be Extremely Low Cost To Replicate Have No Physical Constraints Be Limited Only By Your Imagination
  • 8. Imagine All The People
      • What’s Inside:
      • Complete property information including:
        • Price
        • Details
        • Amenities
      • Unlimited photos of property
      • Ability to send this listing to a friend (via SMS and email)
      • Maps and driving directions
      • Listing agent information
      • Neighborhood information and additional data
  • 9. Imagine All The People
      • How it works:
      • Buyers sends a text message with the MLS ID
      • Buyers receive a virtual mobile version of the property on their mobile phone.
    • Value:
      • Turn static, traditional advertising into an interactive pieces
      • Provide buyers with complete property information
      • Convert on-the-go shoppers into leads
      • GO GREEN!
        • No more flyers
        • Reduce marketing costs
  • 10. Clone Yourself
  • 11. It’s Where Everybody Knows Your Name
  • 12. You’re The _______ !!
  • 13. It’s All You And Your Open Houses
  • 14. Staging You
  • 15. Leverage And Being In 5 Places At Once
  • 16. What do College Football Recruiting and Realtors Have In Common?
  • 17. I Know You’re Not Ready and Still Looking So…
  • 18. And The Winner Is…
  • 19. Where do you use your new mobile flyers? craigslist
  • 20. Agent and Broker Packages Available
      • 15 Day Head Start On The Competition
      • Exclusive For 15 Days
      • INSTANTLY for $40/month!
      • That’s 67 Color Flyers From Kinko’s
      • That’s 250 Business Cards
      • That’s 90 First Class Stamps
      • How Are Your Current Marketing Investments Performing Relative To What We’ve Discussed Today?
  • 21. What to do next!
    • Do Absolutely Nothing
    • Take The First Steps By Doing A Little
  • 22.