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2012 Women's Leadership Summit

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On May 19th, a sold out crowd of 200 women leaders gathered to learn, grow, and collaborate. The opening address by Shandel Slaten was entitled Live and Lead with Confidence. ...

On May 19th, a sold out crowd of 200 women leaders gathered to learn, grow, and collaborate. The opening address by Shandel Slaten was entitled Live and Lead with Confidence.

You can purchase the entire Summit by visting the website www.seattlewomensleadershipsummit.com or emailing connect@truelifecoaching.com

Read more on our blog, join our newsletter or receive our quote of the day by visiting www.truelifecoaching.com

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  • It already exists.What people say about you when you are not in the room…The media made all of these people a household name.Perception or EmotionMaintained by someone else describing the total experience of having a relationship with you…
  • LINDASearchMarket Report How Much Is My Home Worth?Social Share – can I easily share from every place on your website?BlogRE process (check your email… asked 3 times? Write a post… then send link going forward!)Community (use pics/vids you have collected on YouTube, Instagram… add to Pinterest and link back to post!)
  • DEBRASocial Proof that YOU KNOW THE NEIGHBORHOOD! Check In (coffee, restaurants, gym, theatre, etc…) builds brand and social proof Get Your Community ON! (make sure your fave spots are hooked UP!) Leave TIPS (best seat in the house? Best barista? Best time to visit? Best place to park?) Add Pictures (IG integrates, so you can post on IG and have it post to FS too!) Build Lists (Best Burgers, Best Happy Hour, Dog Friendly Restaurants…)
  • DEBRAIn a large metro area that uses Yelp!??Restaurants = #1 searched Reviews are key…. Must leave at least 3 a year to keep them on the site.
  • LINDAVideo has been around for decades… Home movies of my dad, back in the 40’s as a baby… playing in the snow.
  • LINDAPhotos are such a rich part of our industry… Worth a 1000 words and MORE!What is IG?Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Posterous, Foursquare, and more– it’s all as easy as pie. It’s photo sharing, reinvented.Oh yeah, did we mention it’s free?Rule #1. Post interesting images: sounds simple, but focus less on your branded images and products and instead post lifestyle photos that are visually appealing. This is what thrives on Instagram. I love the photos from General Electric. They are, at the risk of contradicting myself, a lot of product shots, especially their jet engines. But they treat it more like art. Let’s be honest, most Instagram users are not in the market for jet engines, so it works. They clearly have an eye on the aesthetics of their content.Rule #2. Post consistently: If I see no images from you and then I am flooded with photos from a brand crowding my stream, I get confused and might unfollow. Brisk is my example here. Although they held an innovative contest before SXSW back in March, more recently they have been inactive for a month on Instagram. And then a couple days ago posted 13 photos in a short time period. This can easily throw off your followers. Good Morning America however post a handful of photos each morning. I expect it. It makes sense for their show’s hours.Rule #3. Post often: Yes I know I just complained about 13 photos from Brisk in one day. Again, it was not consistent. Bergdorfs, however, posts 5-10 photos a day on average. Throughout the day. And their photos are interesting (see rule #1).Rule #4. Get the community involved: Nothing new here. Social networks work better when the brand gets conversations going. Specifically on Instagram brands that respond with @replies to their commenters and actively use hashtags generate more activity on their profiles. Instagram is perfect for user generated content competitions. Have followers submit photos to a themed hashtag, judge them, and repost to celebrate the winners. Boom, engagement.Rule #5. Have a theme: Kate Spade NY uses the #popofcolor hashtag quite often to highlight their photos that have a splash of red in them. NH Hoteles consistently post great sunrises and morning shots tagged with #wakeuppics. Similar to being consistent, a theme throughout your photos helps followers know what to expect and keeps them wanting more.
  • DEBRA80% are women… 25-54.Translate your brand into photos“Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.”
  • LINDAFriend Your Sphere - Subscribe to Local/Industry Leaders Share YOU! Photos, Updates, Articles, Connect Pinterest, Instagram… ENGAGE – wall notes, birthday wishes, likes/comments Join Group –Dog Lovers in Seattle, local biz owners (BNI online)… Working Mom’s group… Book Clubs… Power Women
  • DEBRA Build Out BioChoose Connections Wisely – only connect with people you KNOW… and agents outside the area you would be open to doing business with… If you don’t know the agent… reply with an invite to HANGOUT on G+ or Skype to get to know one another… Answer Questions – groups are rich with questions… join them and participate to show your expertiseWeekly Updates – emails that trigger WARM engagementRecommendations – Give them – But NOT JUST to Get Them
  • DEBRAFind  Follow  Engage (talk to and retweet your followers!!)Share cool local finds, articles, photos, Amplify others brands/messageASK QUESTIONS! Drive traffic to Blog Posts
  • Check In… Take Pix of PlaceVideo Interview OwnerPin It… (pix and videos)Blog It… Using Pix from Pinterest on your WP siteDrive Traffic… with T, FB, G, LEngage. (try not to let someone else have the last comment… )

2012 Women's Leadership Summit 2012 Women's Leadership Summit Presentation Transcript

  • we leaders Seattle Women‟s Leadership Summit 2012 May 19, 2012#2012wlswww.facebook.com/leadintentionallywww.seattlewomensleadershipsummit.com
  • Thank You to Our Sponsors!FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Summit Timeline 8:30am Connect With Old and Not Yet Friends 8:45am Opening Keynote – Shandel Slaten 9:05am Ice Breaker 9:15am TTI Talent Insight Report Debrief 10:45am Break 11:00am CEO/Entrepreneur Panel Jean Thompson, Molly Wilmot, Melody Biringer 12:15pm Lunch 12:30pm Personal Branding Meets Social – Debra Trappen or Personal Time to Reflect – Lounge Area 1:30pm Break 1:45pm Corporate Panel Silke Olsen, Rachel Reiber, Darla Balzer 3:00pm Closing Session – Shandel SlatenFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Be Involved Post questions and comments TWITTER: #2012wls FACEBOOK: www.facebook.com/leadintentionally CEO PANEL: SPONSORS: Shandel Slaten: @shandel True Life Coaching: @truelifeinc Melody Biringer: @melodybiringer Starbucks: @starbucks (Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle BizXchange: @bizxbuzz CORPORATE PANEL: TTI Assessments: @ttiassessments Silke Olsen: @silkeolsen Darla Balzer: @rockyrlearnin Rachel Reiber: @rayreiber DebraTrappen: @debra11FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Welcome Shandel Slaten True Life Coaching @ShandelFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Slaten Family, Circa 1977FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Shame SHAME is a painful emotion resulting from an awareness of inadequacy or guilt. (iPhone dictionary)FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • The Truth IT‟S A LIE! REPLACE: Tell yourself the truth IT‟S NOT TRUE! • Rewrite the story DISMISS THE LIE! • Reprogram the self-talk Change your story • Renew your vision Silence the self-talkFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Worth You have WORTH because you were created for a specific purpose. Your purpose is always about serving and helping others in your sphere of influence.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • What Can Happen… Consequences of shame and unworthiness… ► You play small ► Your sense of self is low ► You have never ending „to do‟ lists ► You are exhausted trying to prove to yourself and others I AM WORTH seeing, loving, etc. ► You are withholding your unique gift from the world ► Someone is not being helped that needs you to be fully youFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Strong Women…Vintage StyleFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • My MentorFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • You Are At… CHOICEFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • The Problem is This: “Women are not making it to the top of any profession anywhere in the world.” - Sheryl Sandberg, COO of Facebook FACT: Women make up 46% of the workforceFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • The Facts “Women land 53% of entry- level jobs, drops to 35% at the director level, 24% among senior vice presidents and 19% in the C-suite.” - McKinseyFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • The Facts ► 40% of large companies have no women on their boards and only 5% of start-ups are owned by women. ► Only 17 of Fortune 500 CEOs are female, up from 12 last year ► Companies with more equalized gender distribution have 30% better IPOsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Why? Men‟s Career Path Women‟s Career PathFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Why? • Company culture • Lack of role models • Difficulty in networking • Women do not negotiate for themselves • Objectification of womenFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • That‟s Ridiculous!FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • What Women do Naturally We love to help = COLLABORATE (we mentor) We build relationships = CONNECT (we network) We create win/wins = COMPROMISE TO WIN (we negotiate)FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Reframe “We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women‟s voices are heard and heeded, not overlooked and ignored.” - Sheryl Sandberg, COO of FacebookFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Today is About… CONFIDENCE! Humble Authentic Influential Realistic MAKE confidence an action word!!FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Claim It!! “Women refuse to claim a central, purposeful place in their own stories, eagerly shifting the credit elsewhere and shunning recognition.” - Harvard Business Review April, 2004FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Change What We Can Control STOP: – – – Being competitive Being critical Being clueless “Joy and criticism cannot co-exist” - Shandel SlatenFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Around the Table Introduce yourself (30 seconds each) ► Name ► Company ► What you love to do for fun ► Out of the 3 areas, what one are you the best at: 1. Collaborating to help others (mentorship) 2. Connecting to build relationships (networking) 3. Compromising to win (negotiating)FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • CEO/ENTREPRENEUR PANELFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Jean Thompson Seattle Chocolates Is: • A mother of two • A chocolate lover • A member of the Entrepreneur‟s Organization Loves: • Chocolate • Taking delight in the little things • Fostering and advancing the interests of the confectionery industry Does: As Owner and CEO for Seattle Chocolate Company, Jean sets the strategic direction for Seattle Chocolate Company. Her primary focus is to generate profitability, customer satisfaction, and growth. Her mission is to build an extr aordinary chocolate company that makes it convenient for lovers of quality chocolate to get their daily fix wherever they live and shop.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Molly Wilmot Pinks Original Bakery Is: • A business owner (PINKS Original Bakery) • A learner and teacher (U of W, Seattle U, Seattle Central) • A leader (manager of 125 employees; on the board of the Shepherds Grain Cooperative; active with Great Harvest Food Banks) Loves: • Business • Food, serving others, and fun • Volleyball Does: PINKS serves 1000 local business and makes over 500 deliveries in Washington and Oregon each night. PINKS also bakes a whole line of sweet goods and most recently added Lucky Lou‟s Donuts to her product line.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Melody Biringer Crave Is: • An unabashed “start-up junkie” (she‟s tackled 23 business ventures so far) • A loyal community supporter • Founder of CRAVE company Loves: • Travel • Women-owned businesses • Riding her bike to the coffee shop Does: The CRAVE company connects women business owners with the people and resources they need to boost their businesses. Wanting to reconnect with her girlfriends in a fun way, Melody was inspired to create the first CRAVE guide: CRAVE Seattle, The Urban Girl’s Manifesto, which was published in 2002. Women from around the Sound bought copies and called their girlfriends for shopping and lunch expeditions. A movement was born.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Be Involved Post questions and comments TWITTER: #2012wls FACEBOOK: www.facebook.com/leadintentionally CEO PANEL: SPONSORS: Shandel Slaten: @shandel True Life Coaching: @truelifeinc Melody Biringer: @melodybiringer Starbucks: @starbucks (Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle BizXchange: @bizxbuzz CORPORATE PANEL: TTI Assessments: @ttiassessments Silke Olsen: @silkeolsen Darla Balzer: @rockyrlearnin Rachel Reiber: @rayreiber DebraTrappen: @debra11FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Personal Branding Meets Social Debra Trappen Coldwell Banker BainFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Three Most Asked Questions… 1. What is a personal brand? 2. Why do I need to develop my personal brand? 3. How do I create a personal brand?FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • What is a Personal Brand?FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • It‟s All About You Experience Strengths Ideals BRAND Talent Values PassionFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11
  • Why Develop a Personal Brand? • Creates differentiation • Improves confidence • Increases visibility • Generates opportunityFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • How do YOU Create a Personal Brand? • Clarity… WHY do you do what you do? • Connection… How do you want people to feel when they “experience” YOU? • Consistency… Target, Tone, Message, Media (print, social, etc)FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Me Oh My…NOW WHAT?FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Your Website/Blog 1. Find your voice 2. Share your passion 3. Define your niche 4. Connect 5. Attract opportunityFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Foursquare 1. Create your profile (claim biz) 2. Check in 3. Share tips, reviews, and pix 4. Build lists 5. SAVE w/ specialsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Yelp! 1. Create your profile (claim biz) 2. Check in 3. Share tips, reviews, and pix 4. Start a referral group 5. Use/Offer specialsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • YouTube 1. Create your channel (consistency) 2. VLOG = video blog 3. Interview thought-leaders 4. Share your knowledge 5. LIKE what you LOVEFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • InstaGram (IG) 1. Snap, then enhance 2. Share with followers 3. Hashtags (#) filter, find, & follow 4. GEO tag 5. Seek passions/locationsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Pinterest 1. PIN style, décor, food… 2. Follow boards 3. Repin/Like pins 4. Tag pinners in keyword rich comments 5. …Use as blog post imagesFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Facebook 1. Friend – who? 2. Subscribe – who? 3. Share YOU 4. ENGAGE – how? 5. GOLDMINE = GroupsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • LinkedIn 1. Build out bio 2. Choose connections wisely 3. Answer questions 4. Weekly updates 5. RecommendationsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Twitter 1. Find  Follow  Engage 2. Share 3. Amplify 4. Jump in - ASK QUESTIONS! 5. Drive trafficFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders
  • Putting Your Personal Brand Out There… On the GO! Check In… Take Pix/Video… Pin It… Blog It… Drive Traffic… Engage.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11
  • Be Involved Post questions and comments TWITTER: #2012wls FACEBOOK: www.facebook.com/leadintentionally CEO PANEL: SPONSORS: Shandel Slaten: @shandel True Life Coaching: @truelifeinc Melody Biringer: @melodybiringer Starbucks: @starbucks (Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle BizXchange: @bizxbuzz CORPORATE PANEL: TTI Assessments: @ttiassessments Silke Olsen: @silkeolsen Darla Balzer: @rockyrlearnin Rachel Reiber: @rayreiber DebraTrappen: @debra11FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Corporate PANELFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Silke Olsen Moss Adams LLP Is: • A recruiter and a CPA • Passionate about the business ministry at her church. • Winner of the 2008 Moss Adams Technical Excellence Award for her contributions to recruiting at Moss Adams LLP Loves: • Going to concerts • Running • Spending time with her friends and family Does: Silke is the Recruiting Manager for Moss Adams LLP, responsible for the overall direction of campus and administration recruitment for the firm. Nationwide, Moss Adams is a leader in public accounting and consulting services. Silke is also the local office champion for the firm‟s forum for women (called Forum_W), which has a goal to accelerate women‟s ability to attract, develop, retain, and advance talented women.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Rachel Reiber Slalom Consulting Is: • An expert on the global software and high-tech industry • A project manager and functional analyst • All-around team player who strives for effective results Loves: • Building relationships • Providing sustainable solutions for her customers • Taking cooking classes • Running around Greenlake Does: Working for Slalom Consulting, Rachel has consulted for companies in a wide variety of industries: from retail to global health; from public to private sector. Slalom Consulting brings business and technology expertise together to help companies drive enterprise performance, accelerate innovation, enhance the customer experience, and increase employee productivity.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Darla Balzer Starbucks Is: • Living proof that a barista gig can turn into a full-time career • Leader of the REST Street Outreach team • Founder of the Seattle chapter of the Women‟s Development Network at Starbucks Loves: • Learning (she knows Mandarin Chinese!) • Developing professionally (she has a Masters in International Business from Portland State University) • Doppio espresso with a splash of cold soy milk Does: Darla has worked at Starbucks for over 11 years in a variety of roles, from Coffee & Tea Specialist to Coordinator, and Facilitator. She is now a Senior Training Specialist in Leadership Development.FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Be Involved Post questions and comments TWITTER: #2012wls FACEBOOK: www.facebook.com/leadintentionally CEO PANEL: SPONSORS: Shandel Slaten: @shandel True Life Coaching: @truelifeinc Melody Biringer: @melodybiringer Starbucks: @starbucks (Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle BizXchange: @bizxbuzz CORPORATE PANEL: TTI Assessments: @ttiassessments Silke Olsen: @silkeolsen Darla Balzer: @rockyrlearnin Rachel Reiber: @rayreiber DebraTrappen: @debra11FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Closing Shandel Slaten True Life Coaching @ShandelFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Review We love to help = COLLABORATE (we mentor) We build relationships = CONNECT (we network) We create win/wins = COMPROMISE TO WIN (we negotiate)FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • We Build Relationships = CONNECTION (network) Think triad! Stage 4 and 5 leaders use the term „WE’ not „I‟ and are always looking to form triadsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • We Create Win/Wins = CONFIDENCE (negotiate) What core competencies are needed at 4. Leading the each level? organization 3. Leading other leaders 2. Leading others 1. Leading yourselfFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • EQpowerment Emotional Intelligence is the ability to sense understand and effectively apply the power and acumen of emotions to facilitate high levels of collaboration and productivity (Cooper)FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Emotional Quotient ReportFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Emotional Quotient Defined INTRAPERSONAL INTELLIGENCE The ability to control or The ability to recognize redirect disruptive and understand your impulses and moods moods, emotions, and and the propensity to drives, as well as their suspend judgment and effect on others think before acting A passion to work for The ability to reasons that go beyond understand the money or status and a emotional makeup of propensity to pursue other people Social Skills goals with energy and persistence A proficiency in managing relationships and building networks INTERPERSONAL INTELLIGENCEFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Thank You to our Sponsors!FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
  • Thank You!!! Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has. Margaret Mead Keep the conversation going! www.seattlewomensleadershipsummit.com www.facebook.com/leadintentionally #2011wlsFACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders