Searh Engine Optimization


Published on

Search engine optimization

Published in: Technology, Design
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Searh Engine Optimization

  1. 1. Search Engine Optimization <ul><li>What is Search Engine Optimization (SEO? </li></ul><ul><li>Why you want to target Search Engine ( G o o g l e , Yahoo and M S N ) users? </li></ul><ul><li>How SEO Benefits your business? </li></ul><ul><li>Why you must acquire SEO service? </li></ul><ul><li>Action Plans required to make the website Search Engine friendly? </li></ul><ul><li>Why SSK Tecnologies for Search Engine Optimization? </li></ul>
  2. 2. What is Search Engine Optimization? <ul><li>Search Engine Optimization (SEO) is the process to improve visitors to your website by ranking high in the search results of a search engine like G o o g l e , Yahoo and M S N . </li></ul><ul><li>SEO service let your website to reach to the qualified user who is really looking for your product or service. </li></ul><ul><li>SEO helps to verify that your site is accessible to a search engine and increase the chances that the site will be found by the search engine. </li></ul>
  3. 3. Why you want to target Search Engine ( G o o g l e, Yahoo, M S N, and AOL users? <ul><li>Search Engine Statistic for May 2008. G o o g l e captured just over 4.7 billion searches in May alone. There were over 7.8 billion searches performed in May. </li></ul><ul><li>Search Engine Share of Searches </li></ul><ul><li>G o o g l e 59.3% </li></ul><ul><li>Yahoo 16.9% </li></ul><ul><li>M S N 13.3% </li></ul><ul><li>AOL 4.1% </li></ul><ul><li>Huge volume of searchers look for their need at Search Engine and our job is to target their need to bring you business. </li></ul>
  4. 4. How SEO Benefits your business? <ul><li>SEO helps in generating leads, sales or simply increasing awareness about your business </li></ul><ul><li>Customers without boundaries </li></ul><ul><li>A website which is optimized will result in customers from across the globe which is the best advantage any business can enjoy. </li></ul><ul><li>Unleashing the power of internet </li></ul><ul><li>Whether you are a “Brick & Mortar” corporation or an online business, internet has become an indispensable business tool. It is important to utilize the power of internet to enhance business </li></ul><ul><li>SEO  is Cost-effective </li></ul><ul><li>Long term search engine positioning and highly interactive websites results in cost-effective and continuous lead generation. </li></ul><ul><li>SEO results in Better Brand Visibility </li></ul><ul><li>Increasing visitors, prospective clients and business queries results in brand recall and increases the brand loyalty and visibility over a period. </li></ul><ul><li>Web Standards / Accessibility </li></ul><ul><li>Making your website both search engine friendly and user friendly. Optimizing your website to ensure that it is easy to use and navigate. Providing cross-browser compatibility. </li></ul><ul><li>SEO Bring Repeat Business </li></ul><ul><li>Increasing target audience accessibility which helps to get repeat business. </li></ul><ul><li>Customer Acquisition - Targeted Prospects </li></ul><ul><li>Focusing on keywords that ensure you an audience that is genuinely interested in your products and services </li></ul>
  5. 5. Why you must acquire SEO service? <ul><ul><li>To increase the visibility of your site </li></ul></ul><ul><ul><li>To reach global audience </li></ul></ul><ul><ul><li>To constantly increase customer base </li></ul></ul><ul><ul><li>To have segregated website </li></ul></ul><ul><ul><li>To create brand awareness and loyalty in your selected market </li></ul></ul><ul><ul><li>To compete with other brands online instead of leaving an important segment to your competitors </li></ul></ul>
  6. 6. Action Plans required to make the website Search Engine friendly <ul><li>1. On-page optimization: </li></ul><ul><li>On-page Optimization involves working on the site, making relevant modifications on the website to make it Search Friendly: </li></ul><ul><ul><ul><li>Keyword Research, Framing proper SEO tags, Add Title – Meta and Alt Tag, Identify broken links and remove it, Check whether the navigation from each page is accessible properly, Spelling and grammar mistakes, Duplicate content, Through code checking, Hidden text and remove it, Build a proper XML and HTML sitemap, Optimize images to load fast. </li></ul></ul></ul><ul><li>2. Website Submission: </li></ul><ul><li>Submission process includes submitting the website to various search engines and directories: </li></ul><ul><ul><ul><li>G o o g l e </li></ul></ul></ul><ul><ul><ul><li>G o o g l e directory and DMOZ directory </li></ul></ul></ul><ul><ul><ul><li>Yahoo </li></ul></ul></ul><ul><ul><ul><li>M S N (now Live .com) </li></ul></ul></ul><ul><li>3. Off-page optimization: </li></ul><ul><li>Off-page optimization is a core back end activity; the URLs will be promoted across the web in relevant categories: </li></ul><ul><ul><ul><li>Blog Submission, Forum posting, Linking, Bookmarking, Article submission, Feed submission </li></ul></ul></ul><ul><li>4. Content Updation: </li></ul><ul><li>Content is the key for the site, to get better ranking in Search Engines relevant and quality content has to be updated in the site at regular interval. Updating the content in regular intervals will invite the crawler to visit the site frequently. This helps to increase the indexing of the inner pages. </li></ul><ul><li>5. Reports: </li></ul><ul><ul><ul><li>Site Analysis Report, Pre SEO Report, Competitor Analysis Report, Trend Analysis Report, Monthly Search Engine ( G o o g l e , Yahoo and M S N ) Ranking Reports. </li></ul></ul></ul>
  7. 7. Why SSK Tecnologies for Search Engine Optimization? <ul><li>SEO by experts </li></ul><ul><li>SEO expertise formulated and proven through countless engagement. </li></ul><ul><li>Tailor made and cost effective to suit your exact requirement. </li></ul><ul><li>We Segregate your site which is recommended by Search Engine. </li></ul><ul><li>Identify the problems which restrict your site to rank high in Search Engine results. </li></ul><ul><li>Analyze and understand your business keywords to get potential advantage in Search Engine. </li></ul><ul><li>We recommend you to design your site, which search engine crawler understand to read. </li></ul><ul><li>We fine tune your website to achieve your business goal. </li></ul><ul><li>We submit your website to all the Major search engines ( G o o g l e, Yahoo, M S N) and directories, so you get most exposer online. </li></ul>