Search Engine Marketing


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Search engine marketing

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Search Engine Marketing

  1. 1. Pay Per Click (PPC) Management <ul><li>What is Pay Per Click? ( G o o g l e , Yahoo and M S N ) </li></ul><ul><li>How PPC benefits your business? </li></ul><ul><li>Why you must acquire PPC service? </li></ul><ul><li>How we manage your PPC Campaign? </li></ul><ul><li>Why SSK Technologies? </li></ul>
  2. 2. What is Pay Per Click? ( G o o g l e , Yahoo and M S N ) <ul><li>Pay Per Click (PPC) enables advertisers to purchase keywords based on which their web links appear on first page of any major search engine ( G o o g l e , Yahoo and M S N ). </li></ul><ul><li>PPC helps small, medium and large companies to spend on advertisement as per specific requirements, timings and affordability. The greatest advantage of PPC is the option to choose any budget starting from as low as $1/day and still compete with your biggest competitor who might probably be spending $1 million. </li></ul><ul><li>PPC is a highly targeted online advertising facility to exploit a specific customer who is really looking for your product or service and precisely when the customer has the requirement for the product or service. </li></ul>
  3. 3. How does Pay Per Click work? <ul><li>The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click. PPC is one way to boost traffic to your website instantly. PPC allow any type of legal business/industry to advertise with Search Engine. </li></ul><ul><li>A company selling tools. (E.g.) Car tools, bike tools, Motor tools, wood working tool, hardware tools, etc </li></ul><ul><li>A small Pizza/food outlet in London can target geographical area they prefer to deliver. (E.g. Keywords) pizza London, hot pizza Manchester, ready pizza Scotland, baked pizza Stanford. </li></ul><ul><li>A multi location electronics showroom can advertise at convenient locations of customer they target. (E.g.) Keywords) DVD in London, latest DVD in Manchester, cell phone head set, etc. </li></ul><ul><li>An online book store (E.g.) latest book, book by ( author name) or (subject) </li></ul><ul><li>An online gift shop (E.g.) buy gift online, gift shop, gift site, etc. </li></ul>
  4. 4. How PPC benefits your business? <ul><li>PPC is sharply focused and targeted on the exact customer needs </li></ul><ul><li>In one stroke, you will be able to instantly offer your product to a customer globally searching for a product </li></ul><ul><li>PPC can be flexible and affordable according to your specific marketing budget </li></ul>
  5. 5. Why you must acquire PPC service? <ul><ul><li>You decide your target geographical area and language of advertising. </li></ul></ul><ul><ul><li>You increase your market share. </li></ul></ul><ul><ul><li>You get plenty of ideas to improve your online technology. </li></ul></ul><ul><ul><li>You keep control on your advertising budget. </li></ul></ul><ul><ul><li>You decide your business keywords. </li></ul></ul>
  6. 6. How we manage your PPC Campaign? <ul><li>Through keyword research </li></ul><ul><li>Keeping track of your keyword quality score. </li></ul><ul><li>Managing your landing page </li></ul><ul><li>Splitting into several campaign and ad group to focus on multiple product/services. </li></ul><ul><li>Building compelling ad copy </li></ul><ul><li>Managing budgets </li></ul><ul><li>Managing campaigns, ad group. </li></ul><ul><li>Keyword bidding management </li></ul><ul><li>Fine tuning your ads regularly to compete with your online competitors </li></ul><ul><li>Following the current trends to advertise your service/products. </li></ul><ul><li>Look for the Keyword niche to bring qualified visitor to your site </li></ul><ul><li>Close analysis of your site traffic </li></ul>
  7. 7. Why SSK Tecnologies? <ul><li>Google AdWords certified experts </li></ul><ul><li>SEM expertise formulated through countless engagements </li></ul><ul><li>Profound, custom, active campaign management </li></ul><ul><li>Cost savings generated through employing a world-wide team  </li></ul><ul><li>Learns about your products, services offerings, competitors, and marketplace </li></ul><ul><li>Researches and chooses relevant keywords </li></ul><ul><li>Writes effective ad copy </li></ul><ul><li>Targets ads by location for maximum effectiveness </li></ul><ul><li>Recommends custom landing page creation when necessary </li></ul><ul><li>Reports detailed results </li></ul><ul><li>Modifies, updates, and enhances campaigns </li></ul>