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Social Media With A Cause For Posting
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Social Media With A Cause For Posting

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  • Social media is any kind of site where you can share something. comments, 140 characters, video, photos, audio … you name it.
  • Show them that video: YouTube …. Search for “socialnomics” Facebook: fastest growing segment is females 55-65 More people on Facebook are over 35 than under. Twitter: more women than men. (Do teens twitter?) YouTube:
  • Facebook partnered with CNN on inauguration day to show live feeds of Facebook status updates. Over 2 million status updates were posted through the CNN.com Live Facebook feed with 4,000 status updates per minute on average and a huge spike of 8,500 updates when President Obama began his speech. CNN also has shows that feature tweets and text messages.
  • Every 4 th of July, we have to wonder: will it rain out the fireworks? In the past, Grassroots productions would have to let people know through radio stations or television stations. But if folks were already there, they didn’t have tvs or radios with them for last-minute info. TV news is at 6pm and fireworks are usually around 9pm. This year, they used Twitter and got the word out ahead of time that they were tweeting via the News & Record. Since many people use twitter on their mobile phones, they could find out the status through updates throughout they day and into the evening. They made it fun with haiku contents and also put updates on a blog with some behind-the-scenes info and photos.
  • Things to listen for: Your name, your executive director, your organization Your slogan, your URL, your competition, their slogan Thought leaders in your field
  • Friending … finding people with similar interests Following … people on Twitter “follow” others. You can also be considered a follower by subscribing to RSS feeds. Engagement … Numbers aren’t the only metric Comment on other people’s blogs, promote the good work of others, praise people. Just the way you would treat a friend or a colleague in real life.
  • You’ve heard of things going viral – that’s when people pass on the information. Like electronic word of mouth.
  • If you have useful information on your website, or a minisite, or YouTube, then you can use social media to let people know about it. Debt Diva example.
  • Fundraising Petitions Protest Membership drive Program attendance
  • Fan Pages Indexable: SEO Can’t “friend” like a group page, but easier to find fans now Changes to Facebook make Fan pages act much more like personal pages, which can help businesses Public Profiles Guide: http://www.facebook.com/FacebookPages
  • Mashable launched summer of social good Ended August 28 th with a conference in XX Supported four causes: Livestrong, World Wildlife Federation, Oxfam and the Humane Society $32,552 raised Five ways to support Donate Tweet it Watch videos (Ford Fiesta donated $1 for every video watched) Attend the conference (in person or online) Take a survey about how social media has helped your nonprofit for a case study Social networks involved: Twitter Facebook 12 seconds TV Global giving LinkedIn
  • Cancer diagnosis in May Drew gets sponsors to donate $1 per unique visitor who tweet and use the #blamedrewscancer. Holding a blamathon September 9 th .

Social Media With A Cause For Posting Social Media With A Cause For Posting Presentation Transcript

  • Leveraging the impact and connectivity of social networks to reach your audience
  •  
    • Dazzle them with statistics
    • Inauguration Day, 2009
    • 2 million status updates 4,000/min average
    • 8,500 spike at Pres. Obama’s speech
    • Fun Fourth Festival Haikus Fireworks countdown Blog
    Convincing board and staff
    • Social media is one more channel, not a separate strategy
    • Mesh with your organization’s:
      • Mission
      • Goals
      • Objectives
      • Outreach
    • The intern trap
    • Get staff buy-in
    • Getting started with social media and social networks
      • Google alerts
      • Technorati
      • Search.Twitter.com
      • Bloglines
  •  
    • Create a movement
    • Create useful content
  •  
    • Divide and conquer
    • Automate what you can (but not everything)
    • Start small
    • The three B’s
    • Be Honest
    • Be Human
    • Be Transparent
    • Some quick advice
  •  
    • Group pages
      • “ Friendable”
      • Short-term
      • Causes
      • Events
      • Keep fresh
    • Fan pages
      • Indexable
      • SEO
      • Suggest to friends
      • Public profiles guide at facebook.com/facebookpages
    • Use your profile
      • Find donors
      • Find sponsors
      • Create groups
      • Connect with others in your industry or field
      • Virtual rolodex
    • Microblogging
      • 140 characters
      • Shorten links
      • Tweet ratios
        • Followers/following
        • Tweets about you
        • Tweets about others
        • # hashtags
    • Summer of social good
      • Twitter
      • Facebook
      • 12secondstv
      • Globalgiving
      • LinkedIn
  •  
    • Twitter.com/stephskordas
    • LinkedIn.com/in/stephanieskordas
    • [email_address]