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Selling Social Media To Your Nonprofit Board And Staff 2 19 09
 

Selling Social Media To Your Nonprofit Board And Staff 2 19 09

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Selling Social Media To Your Nonprofit Board And Staff 2 19 09 Selling Social Media To Your Nonprofit Board And Staff 2 19 09 Presentation Transcript

  • Selling Social Media to Your Board and Staff February 19, 2009 © RLF Communications
  • Integrate your plan
    • Social media is one more channel, not a separate strategy
    • Mesh with your organization’s:
      • Mission
      • Goals
      • Objectives
      • Outreach
    © RLF Communications
  • Know your target audience(s)
    • Who is your target?
    • Are they using social media already?
    • How do you find out where they are?
    © RLF Communications
  • Dazzle your board with stats
    • Facebook 15 million active global users
    • Twitter 3 million+/day (March 2008)
    • YouTube 84+ million active users
    © RLF Communications
  • Show your board how it works
    • 2 million staying in touch on inauguration day.
    • CNN carried live coverage of Facebook updates from these users.
    © RLF Communications
  • Use it for listening and learning
    • Who’s talking about you?
    • Why do you need to know?
    • How do you listen?
      • Google Alerts
      • Technorati
      • Twitter Search
      • Bloglines
    © RLF Communications
  • Use it for listening and learning
    • What should you listen for?
      • Organization name
      • CEO/Executive Director
      • Program/service names
      • URL
      • Your tagline
      • Other nonprofits in your space
      • Prominent figures in your field
    © RLF Communications
  • Build relationships
    • Facebook Group pages
      • Public or private
      • Bulk messages to inboxes
      • Best for hosting a quick discussion or cause/event.
    © RLF Communications
  • Build relationships
    • Facebook Fan Pages
    • Indexed by search engines
    • Long-term relationships
    • Traffic monitoring
    © RLF Communications
  • Build relationships
    • Brooklyn Museum
      • Allowed community to create an exhibit
      • 3,000 people
      • 400,000 votes
      • Collection is now online too
    © RLF Communications
  • Improve relationships
    • My Starbucks Idea
    • @Comcast on Twitter
    © RLF Communications
  • Increase awareness
    • Obama: 2 Million
    • McCain 600,000
    • @barackobama 112,000
    • @johnmccain2008 4,600
    • Obama YouTube 18M visits
    • McCain YouTube 2 M
    © RLF Communications
  • Drive Traffic
    • Debt Diva went from 28 to 1500+ followers in one month
    • Twitter giveaway for holidays
    • Drive traffic to website
    • Launch conversations
    © RLF Communications
  • Take Action
    • Fundraising
    • Event attendance
    © RLF Communications
  • Take Action © RLF Communications Twestival.fm
  • Use what’s there or DIY
    • Incorporate existing social media sites into your organization’s outreach
    • Start your own social network ( www.ning.com )
    © RLF Communications
  • Some ideas
    • Social networking: Facebook/MySpace
    • Donor research: LinkedIn
    • Quick updates to members: Blog
    • Even quicker updates: Twitter/Microblog
    © RLF Communications
  • Resources
    • Beth Kanter @kanter
      • www.beth.typepad.com
    • Jeremiah Owyang @jowyang
      • www.web-strategist.com
    • Chris Brogan @chrisbrogan
      • www.chrisbrogan.com
    © RLF Communications
  • Resources
    • Universal McCann Power to the People: Social Media Tracker
      • http://tinyurl.com/Universal-McCann
    © RLF Communications