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  1. 1. GOOD MORNING ALL OF YOU BY: Jesuthasan Muhuntha (BBA)
  2. 2. S W O T Analysis  a study undertaken by an organization to identify its internal strengths and weakness, as well as its external opportunities and threats.  xU epWtdj;jpd; cs;shu;e;j gyk; kw;Wk; gytPdq;fis mNjNghy; mjd; Gw tha;g;Gf;fs; kw;Wk; mr;RWj;jy;fisf; fz;lwpa Nkw; nfhz;l Ma;tpy; SWOT gw;wp ,t;thW tpsf;fk; nfhLf;fg;gl;Ls;sJ.
  3. 3. S W O T Analysis S Strengths
  4. 4.  Social work  Skills  We can do
  5. 5. S W O T Analysis W Weakness
  6. 6. S W O T Analysis O Opportunities
  7. 7. S W O T Analysis T Threats
  8. 8. S W O T Analysis  A SWOT examines and assesses the impacts of internal strengths and weakness and external opportunities and threats, on the success of the “subject” of analysis .  An important part of a SWOT analysis involves listing and evaluating the firm’s strengths , weakness, opportunities and threats.
  9. 9. S W O T Analysis SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment the strategies that will create a firm specific. SWOT jpwdha;T vd miof;fg;gLtJ Kjy; ehd;F vOj;Jf;fshy; Fwpf;fg;gLfpd;w xU nrad;KiwNa MFk;.
  10. 10. SWOT Analysis helps in strategic planning in following manner  It is a source of information for strategic planning  Builds organization’s strengths  Reverse its weaknesses  Maximize its response to opportunities  Overcome organization’s threats  It helps in identifying core competencies of the firm
  11. 11. SWOT is an acronym for Strengths, Weakness, Opportunities and Threats. • Opportunities External Factors • Threats External Factors • Strengths Internal Factors • WeaknessInternal Factors
  12. 12. S W O T Analysis  Strengths(s) and weaknesses(w) are considered to be internal factors over  which you have some measure of control.  Also by definition opportunities(O) and threats (T) are considered to be external factors over  which you have essentially no control.
  13. 13. SWOT Analysis (Internal Factors) Strength • Aspects of your business in which it is stronger than its competitors • Management • Positive attitude • Product portfolio • Young and energetic man power (Team) Good Now
  14. 14. SWOT Analysis (Internal Factors) Weakness • Aspects of your business in which it is stronger than its competitors • Presence in one industry • Over aggression Bad Now
  15. 15. SWOT Analysis (External Factors) New locations by principal New Product by Principal Needs for aggressive marketing associates across the industry Developments in the business environment which your business may be able to exploit. Opportunity (Good Future Priorities Optimize)
  16. 16. SWOT Analysis (External Factors) Threats bad Future Counter Dependence on the Principal Change in Government policy Developments in the business environment which may threaten the survival of your Bad Future
  17. 17. S W O T Analysis  Strengths  Reputation in marketplace  Expertise at partner level in HRM consultancy  Weaknesses  Shortage of consultants at operating level rather than partner level  Unable to deal with multi- disciplinary assignments because of size or lack of ability
  18. 18. S W O T Analysis  Opportunities  Well established position with a well defined market niche  Identified market for consultancy in areas other than HRM  Threats  Large consultancies operating at a minor level  Other small consultancies looking to invade the marketplace