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Research project presentation

by Senior Lecturer in Marketing and Innovation Management at Bangkok University - Institute for Knowledge & Innovation on May 28, 2012

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The project aims to explore the firm’s deficiencies and to provide a new insight into the identification of entrepreneurial opportunities through customer oriented new service development in a more ...

The project aims to explore the firm’s deficiencies and to provide a new insight into the identification of entrepreneurial opportunities through customer oriented new service development in a more integrated and systematic way than has been previously implemented.

This project develops a framework that investigates and explores the level of patient involvement required for successful new service development and how these new services could aid the case organization with establishment and growth in the sector of mental health hospitals.

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