0
Powering the Next Generation
of Mobility
Samsung Semiconductor, Inc
Memory Marketing
Mueez Deen
Director
Mobile Memory Pro...
Do you own or have ever owned a . . .
Notebook
PC
Pager
Cell Phone
(“dumb” phone)
PDA
Smartphone
Tablet
Other
How many dev...
Mobile Evolution Is Now
SmartPhone
Tablet
PC
Mobile Era
PC  Mobile Era
PC Era
PC
Smart Phone
Tablet
Converged
Device

Smartphones & Tablets are ...
Smartphones Continue To Grow
Despite fast growth & surpassing feature phone sales . . .
Sources: BI Intelligence, Morgan S...
Smartphones Continue To Grow
Despite fast growth & surpassing feature phone sales . . .
Sources: BI Intelligence, Morgan S...
Tablets Growing Faster Than Smartphones
Tablet shipments surpassed
DT/NB PC’s in Q4-12
 < 3 Yrs from introduction!
Large ...
Smartphone and Tablet will Soon Drive Similar Data Levels as PC
2X
7X
4X
8X
Source: Cisco VNI
Where Will Users Spend Their...
Mobile Era Continues Evolving: IoE
Source: Cisco
99% of things in the physical world still not yet connected . . .
Devices...
Mobile Era Continues Evolving: IoE
Source: Cisco
99% of things in the physical world still not yet connected . . .
Devices...
Mobile Devices: Then
Feature
phone
Smart
phone
Camera
Input
Content
Comm
Keypad
< 2MP
Touchscreen
from ‘07
Start of Apps i...
Mobile Devices: Then
Feature
phone
Smart
phone
Camera
Input
Content
Comm
Keypad
< 2MP
Touchscreen
from ‘07
Start of Apps i...
Mobile Devices: Now
The New
Personal
Computer
Input
Comm
Connectivity
AOAC
Cross
Platforms
IoE
Security
Reliability
Camera...
Mobile Devices: Now
The New
Personal
Computer
Input
Comm
Connectivity
AOAC
Cross
Platforms
IoE
Security
Reliability
Camera...
• Sensor Enabled
• Environment-Aware
• Hands-Free
• Context-Aware
• Always On/Always Connected
• Wider Markets/Application...
Performance Improves But Power Still An Issue
Smartphone performance exploding
Cellular
Wi-Fi
(B/W)
Display
(Resolution)
x...
Performance Improves But Power Still An Issue
Smartphone performance exploding
Cellular
Wi-Fi
(B/W)
Display
(Resolution)
x...
UFS: Scalable Next
Generation Storage
LPDDR4: Leap in MDRAM
Bandwidth
Advanced Memory makes better Mobile UX
DRAM B/W [GB/s]
1
2
3
4
6
8
10
12
14
~
~
22
24
26
28
‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘1...
Small SSD in Smartphone
SSD
eMMC
SSD in Smartphone
- Better User Experience
- Fast Boot
- Fast Response
- High-speed PC Sy...
World’s 1st V-NAND Based SSD
• SATA 6Gbps
• 2.5” Form Factor
• 480/960GB
• Power-Loss Data Protection
128Gb V-NAND Chip
128Gb V-NAND Flash 24 Layer Cell Structure
Comparing with 20nm planar NAND Flash
• 2X Density and Write ...
V-NAND Era for the Future
2D Planar
‘05 ‘13‘07 ‘09 ‘11 Year
Design
Rule
(nm)
‘03
3D V-NAND / No Patterning Limitation
128G...
UFS provides better performance in mobile system
250
500
eMMC5.0 UFS2.0
UFS’ Benefits @system level
150
50
eMMC5.0 UFS2.0
...
Maximize Power Efficiency
2011 2014~
1x
2x
6x 1x
0.9x
0.72x
Now
eStorage I/F speed eStorage Power Efficiency [mW per GB/s]...
UFS as a Removable storage
UFS Card provides new values
• Flexible application installation : either embedded or removable...
SAMSUNG eStorage Roadmap
The 1st UFS will be available in early Q4 2013
2014
eMMC5.1
(Optimization)eMMC4.5 eMMC4.5
(Cache)...
LPDDR4 Key Features
Items LPDDR3 LPDDR4 Comments
Speed
CLK
400-800MHz
(~1066MHz w/ LP3E)
800-1600MHz
2X,
Pursues higher
sp...
Maximize Power Efficiency
2010 2015 2010 2015
1x
2x
4x
8x 1x
0.5x
0.45x
0.3x
Now Now
Mobile DRAM Peak Bandwidth [GB/s] Mob...
LPDDR4 positioning
Possibility to expand market acceptance with its high Bandwidth
and low Power characteristics
HPC
uServ...
New Technology is just around the Corner
Expect LPDDR4 production in ‘15
‘13 ‘14 ‘15
Industry
(Est.) Definition Evaluation...
Conclusion
Connected World
Seamless sharing of media contents anywhere, anytime with
any device
Every appliance will be connected, an...
Summary
Advanced Memory technology enables next generation
of smarter & richer mobile HW & SW applications
 High Performa...
Samsung presentation- Powering Next Gen Mobility - uplinq 2013
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Samsung presentation- Powering Next Gen Mobility - uplinq 2013

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Samsung explores the increasing memory demands of mobile devices. The company is working towards high bandwidth and low power solutions.

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Transcript of "Samsung presentation- Powering Next Gen Mobility - uplinq 2013 "

  1. 1. Powering the Next Generation of Mobility Samsung Semiconductor, Inc Memory Marketing Mueez Deen Director Mobile Memory Products Kenny Han Sr. Director Product Planning
  2. 2. Do you own or have ever owned a . . . Notebook PC Pager Cell Phone (“dumb” phone) PDA Smartphone Tablet Other How many devices do you own?
  3. 3. Mobile Evolution Is Now
  4. 4. SmartPhone Tablet PC Mobile Era PC  Mobile Era PC Era PC Smart Phone Tablet Converged Device  Smartphones & Tablets are facilitating the transition to Mobile Era • PC & Tablet converging into Hybrid • Mobile is driving Server Growth 80% 50%70% Sources: BI Intelligence, Gartner, IDC, Morgan Stanley Research
  5. 5. Smartphones Continue To Grow Despite fast growth & surpassing feature phone sales . . . Sources: BI Intelligence, Morgan Stanley Research Mobile Phone Sales Smartphone adoption still has huge upside for global penetration
  6. 6. Smartphones Continue To Grow Despite fast growth & surpassing feature phone sales . . . Sources: BI Intelligence, Morgan Stanley Research Mobile Phone Sales Mobile Phone Users Smartphone Users 1.5B SP Global Smartphone Penetration WW Smartphone vs Mobile Phone Users 2013E Forecast > 5B Mobile Phone 21% WW penetration! WW Population 7B Smartphone adoption still has huge upside for global penetration
  7. 7. Tablets Growing Faster Than Smartphones Tablet shipments surpassed DT/NB PC’s in Q4-12  < 3 Yrs from introduction! Large Screen Computing Device Demand is strong  Mix favors Tablets, not PC’s Sources: KPCB, Morgan Stanley Research, Gartner
  8. 8. Smartphone and Tablet will Soon Drive Similar Data Levels as PC 2X 7X 4X 8X Source: Cisco VNI Where Will Users Spend Their Time? Average Traffic Per Mobile Device Type
  9. 9. Mobile Era Continues Evolving: IoE Source: Cisco 99% of things in the physical world still not yet connected . . . Devices Internet Internet of Things Social Networking Crowd Sourcing Internet of People P2P P2M M2M Internet of Everything 2010: # Connected Devices Surpassed # of People in the world 2020: 50+ Billion things will be connected & will talk to each other Sources: Cisco VNI, Qualcomm
  10. 10. Mobile Era Continues Evolving: IoE Source: Cisco 99% of things in the physical world still not yet connected . . . Devices Internet Internet of Things Social Networking Crowd Sourcing Internet of People P2P P2M M2M Internet of Everything 2010: # Connected Devices Surpassed # of People in the world 2020: 50+ Billion things will be connected & will talk to each other Sources: Cisco VNI, Qualcomm
  11. 11. Mobile Devices: Then Feature phone Smart phone Camera Input Content Comm Keypad < 2MP Touchscreen from ‘07 Start of Apps in ‘07
  12. 12. Mobile Devices: Then Feature phone Smart phone Camera Input Content Comm Keypad < 2MP Touchscreen from ‘07 Start of Apps in ‘07 Simple Usage, Simple Features Simple Memory Requirements
  13. 13. Mobile Devices: Now The New Personal Computer Input Comm Connectivity AOAC Cross Platforms IoE Security Reliability Camera Content Apps Computing Productivity HD Video Editing/Rendering Productivity/Creation True Multitasking 3D Graphics PC/Console-like Gaming 13MP, Burst Mode Photo Editing 4K Content Voice/Face Recognition Apps for Everything BYOE Mobile Shopping Multiple Sensors
  14. 14. Mobile Devices: Now The New Personal Computer Input Comm Connectivity AOAC Cross Platforms IoE Security Reliability Camera Content Apps Computing Productivity HD Video Editing/Rendering Productivity/Creation True Multitasking 3D Graphics PC/Console-like Gaming 13MP, Burst Mode Photo Editing 4K Content Voice/Face Recognition Apps for Everything BYOE Mobile Shopping Multiple Sensors Smarter, faster, & more powerful devices  Require smarter & faster memory
  15. 15. • Sensor Enabled • Environment-Aware • Hands-Free • Context-Aware • Always On/Always Connected • Wider Markets/Applications What’s Next for Mobile: Wearable Devices? Wearable devices may drive the next wave of mobility . . . And they all need memory!
  16. 16. Performance Improves But Power Still An Issue Smartphone performance exploding Cellular Wi-Fi (B/W) Display (Resolution) x202~5Mbps 150~300Mbps 720p 50~100Mbps 7Gbps 4,000p x30 x17 x34 2010 2020 Source : ARM 720p H.264 4Kp H.265Video (Resolution) (vs. 2010) Battery x2.25.76W/h 13W/h  Battery capacity not keeping up
  17. 17. Performance Improves But Power Still An Issue Smartphone performance exploding Cellular Wi-Fi (B/W) Display (Resolution) x202~5Mbps 150~300Mbps 720p 50~100Mbps 7Gbps 4,000p x30 x17 x34 2010 2020 Source : ARM 720p H.264 4Kp H.265Video (Resolution) (vs. 2010) Battery x2.25.76W/h 13W/h  Battery capacity not keeping up Key Mobile Memory Requirements  Faster Performance & More Capability  While Maintaining Low Power Consumption
  18. 18. UFS: Scalable Next Generation Storage LPDDR4: Leap in MDRAM Bandwidth
  19. 19. Advanced Memory makes better Mobile UX DRAM B/W [GB/s] 1 2 3 4 6 8 10 12 14 ~ ~ 22 24 26 28 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘15‘14 eStorage B/W [MB/s] 1200 1000 500 100 1.0GHz 1-core WVGA (800x480) GPU 200MHz 1.2GHz 2-core WVGA (800x480) GPU (266MHz) 1.4GHz 4-core HD(1280x720) GPU(400MHz) 1.6/1.2GHz 8-core FHD(1920x1080) GPU (533MHz) Feature Phone ※ Memory schedule : Based on Mass production
  20. 20. Small SSD in Smartphone SSD eMMC SSD in Smartphone - Better User Experience - Fast Boot - Fast Response - High-speed PC Sync UFS Low Power Optimized for mobile High Speed Serial I/F CMD Queue
  21. 21. World’s 1st V-NAND Based SSD • SATA 6Gbps • 2.5” Form Factor • 480/960GB • Power-Loss Data Protection
  22. 22. 128Gb V-NAND Chip 128Gb V-NAND Flash 24 Layer Cell Structure Comparing with 20nm planar NAND Flash • 2X Density and Write Speed • ½ Power Consumption • 10X Endurance “The World’s 1st 3D V-NAND Flash Mass Production”
  23. 23. V-NAND Era for the Future 2D Planar ‘05 ‘13‘07 ‘09 ‘11 Year Design Rule (nm) ‘03 3D V-NAND / No Patterning Limitation 128Gb 16Gb 8 stack 128Gb 24 stack 1Tb ‘17‘15
  24. 24. UFS provides better performance in mobile system 250 500 eMMC5.0 UFS2.0 UFS’ Benefits @system level 150 50 eMMC5.0 UFS2.0 ~ x3 Channel Length 5cm  10cm (eMMC5.0) (UFS2.0) Small Pin Count 11ea  6ea (eMMC5.0) (UFS2.0) us us 4KB IO Latency No Passive element eMMC: 10ea Pull-up register UFS : None Higher Throughput MB/s MB/s x2 Faster Response Seq. Read System Battery Life eMMC = UFS
  25. 25. Maximize Power Efficiency 2011 2014~ 1x 2x 6x 1x 0.9x 0.72x Now eStorage I/F speed eStorage Power Efficiency [mW per GB/s] eMMC 4.5 200Mbps x8 eMMC 5.0 400Mbps x8 UFS 2.0 6Gbps x2 eMMC 4.5 eMMC 5.0 UFS 2.0 2011 2014~Now ※ Daily Workload Assumption: SR(28%) / SW(12%) / RR(42%) / RW(18%) I/O Interface Optimization
  26. 26. UFS as a Removable storage UFS Card provides new values • Flexible application installation : either embedded or removable storage • Enhanced user experiences - Fast app. execution - Performance booster Services Alarm services Input Method Engines Live Wallpapers App Widgets Account Manager Sync Adapters Device Administrator Games … Not Allowed Strong recommendation by Google Allowed on External Internal Only [Limited Usages with the current removable storage]
  27. 27. SAMSUNG eStorage Roadmap The 1st UFS will be available in early Q4 2013 2014 eMMC5.1 (Optimization)eMMC4.5 eMMC4.5 (Cache) eMMC5.0 (HS400) 12’2Q 13’2Q12’4Q eMMC5.1 (HS400+CMD Queue) 13’4Q UFS2.0 2014 UFS2.0 + Power Reduction + New feature 2015 UFS2.1 2016 UFS2.x 13’4Q
  28. 28. LPDDR4 Key Features Items LPDDR3 LPDDR4 Comments Speed CLK 400-800MHz (~1066MHz w/ LP3E) 800-1600MHz 2X, Pursues higher speed CMD/ADDR DDR SDR - DQ DDR DDR Band Width 12.8GB/s+ (x64) 25.6GB/s+ (x64) 2X Voltage VDD2/VDDQ/VDD1 1.2/1.2/1.8 1.1/1.1/1.8 Total Pd 10%↓ Architecture [# o Ch & DQs]/ Die x32 2x16 IDD4 20% ↓ # of Bank/channel 8 8 - Page Size 4K 2K IDD0 10%↓ BL 8 16 32B/ch Interface I/O interface HSUL LVSTL 40% I/O power reduction (vs. POD)DQ ODT No term (VDDQterm option) VSSQ Term CA ODT No term VSS term Optional Vref External Internal Evolutionary DRAM technology enables 3.2Gbps and faster
  29. 29. Maximize Power Efficiency 2010 2015 2010 2015 1x 2x 4x 8x 1x 0.5x 0.45x 0.3x Now Now Mobile DRAM Peak Bandwidth [GB/s] Mobile DRAM Power Efficiency [mW per GB/s] MDDR 400Mbps LPDDR2 800Mbps LPDDR3 1600Mbps LPDDR4 3200Mbps MDDR 1.8V LPDDR2 1.2V LPDDR3 1.2V LPDDR4 1.1V Innovative Low Power technology
  30. 30. LPDDR4 positioning Possibility to expand market acceptance with its high Bandwidth and low Power characteristics HPC uServer DT/NB Tablet Smartphone /Feature Phone Computing Power Power Performance Applications LPDDRx LPDDRx DDRx/LP3 DDRx DDRx LPDDRx DDRx DDRx/LP4(?) Solutions Time Form-factor Power Bandwidth TCO
  31. 31. New Technology is just around the Corner Expect LPDDR4 production in ‘15 ‘13 ‘14 ‘15 Industry (Est.) Definition Evaluation Production
  32. 32. Conclusion
  33. 33. Connected World Seamless sharing of media contents anywhere, anytime with any device Every appliance will be connected, and operate intelligently to improve comfort, convenience, efficiency, and security Source: Qualcomm Source: Samsung
  34. 34. Summary Advanced Memory technology enables next generation of smarter & richer mobile HW & SW applications  High Performance with Ultra Low Power  High Capacity in Small, Thin Packaging Samsung Memory Solutions Powering the Next Generation of Mobility UFS and LPDDR4 are the answer! Better Mobile User Experience!
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