Social media-plan-fire rock

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Social media-plan-fire rock

  1. 1. Social Media Plan This plan includes the objectives to be used to accomplish two primary goals of social media: 1. Increase traffic to http://www.firerockprod.com and 2. Promote content to visitors from social media sites to engage fans, friends and potential clients. Blog ..................................................................................................................................................2 Facebook/LinkedIn.............................................................................................................................2 Microblogging (Twitter)........................................................................................................................3 Online Video (Vimeo, YouTube) ..........................................................................................................3 Photo sharing.....................................................................................................................................4 Additional Notes and Objectives............................................................................................................4 1
  2. 2. Blog Twice weekly Short term objectives: • Create blog for FireRock Productions o Examine best blogging platforms for FireRock Productions (WordPress, Typepad, other?) o Create and explore potential topics o Blog publication schedule o Add RSS button to website  Increase engagement o Relevant posts o Encourage comments, ask questions Don’t forget…  Inbound links – have positive benefits when it comes to search engines  Technorati, Alltop, and other directory listings  Keywords Social Networks - Daily Short term objectives: • Facebook fan page o Create at least one relevant post per day o Change cover art to feature clients o Tag others in status updates  LinkedIn o Create LinkedIn page for FireRock Productions o Participate in Q&A, other groups, etc Don’t Forget:  Add social networks to LinkedIn business profile 2
  3. 3. Microblogging (Twitter) Daily Short term objectives:  Compile list of local Twitter users & follow new accounts  Promote company blog posts  Build reputation  Promote other social networking activities/sites Don’t Forget…  Aim for new followers every day  2nd‐order followers (follower’s follower count) Online Video Per Project Completed? Short term objectives: • Update videos on social video sites and link to core site o Vimeo o Youtube Don’t forget:  Short videos for social video sites 3
  4. 4. Photo sharing Across multiple platforms Short term objectives:  Sharing any interesting and marketing relevant photos from production shoots  Utilize photo sharing sites to share images with links back to blog and core site o Facebook Photo Gallery o Twitter o Flickr? o On blog Additional Notes and Objectives  Anything you want to add? 4

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